Monthly Archives: May, 2021

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Face-Off Between WhatsApp and Indian Government

WhatsApp set the cat amongst the pigeons this year when it unveiled the new privacy policy and terms of use. It was an optionally mandatory...

The Best Customer Acquisition Strategies For Startups

"What is the most clever customer acquisition strategy you have ever seen?" asked Patrick O'Shaughnessy on Twitter last month. What is the most clever customer...

Facebook’s Ill-Fated Fight Against Privacy as Apple Remains Firm

2010 was the golden age for social media. Not many people openly declared their hatred against platforms like Facebook. Rather, they were enjoying the...

Saying “Yes” to Any Investor is Bad for Your Startup: Here’s Why

Despite the pandemic, the startup ecosystem is not exactly thin on funding.  According to The Economic Times report (1), Indian startups have raised more than 7.8 billion...

Acquiring Media Firms is the Latest Trend: Here is Why?

Back in 2015, ESPN had closed its sports journalism destination, Grantland (1). Now that we look back at it, we can't help but think...

Best Content Marketing Tools For Your Startup (2021)

More than 88% of B2B marketers utilize content marketing tools (1) as part of their marketing. Are you a part of that? Then you...

Lucrative Opportunities in the Fertility Market

According to the United States Department of Health and Human Services, one in eight couples struggles to get pregnant after over one year of...

How Has Technology Evolved Influencer Marketing?

Last year, the coronavirus outbreak pushed all activities, from attending fitness sessions to concerts from physical to digital. It led brands of several kinds...

Elon Musk’s Influence on the Cryptocurrency Space

Last week, when Tesla and SpaceX billionaire Elon Musk tweeted that he had spoken with Dogecoin developers about making it more efficient, there was a predictable...

Three Innovations Everyone Will Talk About in Ten Years

At present, we are at a crossroads. Behind us is a world we call Industrial Age with relatively linear growth. Ahead of us is...

Plant-Based Protein is Coming of Age in India

The growing preference for a vegan diet among consumers is the key factor likely to drive the worldwide plant-based protein market growth. According to...

The Rising Trend of Subscription-based Business Model

While recurring revenue markets have been around for decades, the trend towards a subscription economy has surged rapidly in the past few years.  Several businesses...