How Ashmit Patel is reshaping the tea culture in India with his luxury tea brand, Ahista Tea

Ashmit's startup Ahista is the first homegrown Indian brand to partner with a Michelin star restaurant & share their tea collection at Tamarind of Mayfair in London.


Born and raised in Toronto, Canada, Ashmit Patel always had a burning passion for luxury products that are deep-rooted in culture and come with a minimalistic design. It was not long before he realized that individuals in India had little understanding, knowledge, or appreciation for the range of fine teas available within the country. With his startup, Ahista Tea, Ashmit strives to change the perception of Indian made products. 

Ashmit said,

“I believe that what we crave these days are real connections: to someone else or even to ourselves. Having a cup of tea is a way to connect with tradition, your personal ritual, and brings communities together from all over the world.”


Culturally-inspired blends of Ahista

Talking about his startup, Ashmit told TimesNext that his venture, Ahista Tea, is a luxury tea brand that specializes in single-batch progressive teas, culturally-inspired blends, and contemporary ceramics. Ahista compiles a collection of bespoke blends and experimental teas each year from India and regions that are historically influenced by Indian culture. The company aims to elevate tea experiences at Michelin-starred restaurants, luxury boutique hotels, and cafés around the world.

 “‘Ahista’ means ‘slowly’ or ‘at a slow pace’ – this brings to mind the art of slow living: taking a step back and savoring each moment with thoughtfulness and intention. We take a minimalist approach when infusing tradition and innovation into our teas and tea-related products, which are handmade, timeless, minimal, and sustainable,”

says Ashmit, the founder of Ahista Tea. 


Providing premium quality teas

 India is the second-largest producer of tea in the world, where low graded teas are still the preferred choice, and grade 1 teas are still exported at large. Not until recently, when buyers are more open towards paying a premium price for a commodity like tea.

 Ahista works with small artisan families in places where hard to associate tea being cultivated in, like Manipur, Bihar, Mandi, etc. The regions grow some of the finest teas in the world, and Ashmit considered it his duty to give them access to higher markets.



Being raised abroad, Ashmit found it very challenging to be able to understand and adjust to the Indian surroundings for his business. The food startup has collaborated and partnered with Save The Children India, an organization that helps improve the lives of children through better education, health care, and economic opportunities, and environmental conservation organizations like World Wildlife Asia, an organization that raises awareness about declining numbers in animal species. 


Startup’s growth & vision

Ahista claims its first achievement was to be the first homegrown Indian brand to partner with a Michelin star restaurant & share their tea collection at Tamarind of Mayfair in London. 

The company plans to continue growing its wholesale partnerships within India and North America with people sharing its vision and commitment of quality craftsmanship, innovation, and exploring the diversity and limitless possibilities of tea. 

Ahista has seen considerable growth in online sales within the US market, with over 15,000 cups of teas sold in the past three months. The company already has top hospitality, dining & retail partners like Alchemy Dubai, Bombay Canteen, Cafe Katsune Paris,  Fabcafe by Fab India, New Art Exchange, Rambagh Palace, Royal Champagne Hotel and Spa, Tamarind of Mayfair, Trinity, and Waldorf Astoria Dubai.

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here


related stories


Indian Market Remains Attractive to Overseas Investors

The Foreign Portfolio Investors (FPI) have purchase equities worth of 1,766 crore INR and infused 2,178 crore INR in the debt segment between 1...
gold deposit

Earn Money From Your Gold While Keeping it Safe in Banks

Indians are good at saving gold, as it is an integral part of our culture. Gold also provides financial security. It's the only property...

Drivezy to Secure 30 Million USD in Funding Round

Drivezy (1) is in talks with an undisclosed Middle East sovereign funds and Shell Ventures. As the reports suggest, the deal is in the...
PlayStation 5

PlayStation 5- Design, Specifications, and Release date

INDEX: Introduction Specifications and features of the PlayStation 5 Design of the PlayStation 5 Estimated price and Release date FAQ   Introduction: We all know that gaming...

Classplus Secures 10M USD From Alpha Wave Incubation

The Delhi NCR-based startup, Classplus have increased its valuation by 83% with the latest tranche. It is the second investment of the company in...

BBRRMM Foods, Mumbai-based Startup Gets a New Prospective

BBRRMM Foods (1), a Mumbai-based startup, is a quick response e-commerce platform for groceries and daily food essentials for people under lockdown. During the...

PharmEasy Partners with PhonePe Switch, Goes Live on App

Earlier today, PharmEasy (1), India's leading online healthcare and medical ordering app, has announced a partnership with PhonePe (2). The move will enable PhonePe...

100X.VC Unveils Its Class 02 Investments

100X.VC, a venture capital firm (1) led by serial investor Sanjay Mehta has disclosed its class 02 investments. It includes nine seed-stage startups from...