Funding Injection:
Ghost Kitchens India, a leading cloud kitchen startup, has successfully closed a $5 million Series A funding round, spearheaded by GVFL (formerly Gujarat Venture Finance Ltd). The investment consortium includes NB Ventures, LetsVenture, Lead Angels, as well as existing backers Yuj Ventures, Dholakia Ventures, and actor Rana Daggubati.
Capital Utilization:
The freshly infused capital will fuel the expansion of Ghost Kitchens' operational infrastructure and facilitate the introduction of its existing and new brands into retail stores. Additionally, the funding will bolster the partner program, augment the company's cloud kitchen and QSR (Quick Service Restaurant) footprint, and enhance the proprietary tech platform for seamless operations.
Platform Offering:
Founded in 2019 by Karan Tanna, Ghost Kitchens operates as a virtual restaurant network, empowering food businesses to amplify sales and enhance profitability through cost-effective expansion opportunities. Leveraging a free tech platform, the startup empowers partners to monitor sales and operational metrics, fostering organic growth in orders.
Brand Portfolio:
Ghost Kitchens boasts a diverse brand portfolio, including popular names like Wakka Makka, SpeakBurgers By Chef Vicky Ratnani, New York Waffles, and Starboy Pizza. These brands cater to discerning consumer palates across Mumbai, Ahmedabad, and 40 other cities in India, accessible via leading food delivery platforms like Swiggy and Zomato.
Strategic Focus:
With aspirations of achieving an annualized revenue of INR 200 Cr over the next two years, Ghost Kitchens aims to fortify its market presence and cultivate customer loyalty. The startup's recent acquisitions, including technology firm WTF and SpeakBurgers, underscore its commitment to driving growth through innovation and strategic partnerships.
Path to Profitability:
Empowered by proprietary technology and a robust business strategy, Ghost Kitchens eyes profitability within the next 12-15 months. By prioritizing flagship brands and cultivating new celebrity partnerships, the company seeks to amplify its market share and cement its position as a key player in the evolving F&B landscape.
Future Expansion:
Ghost Kitchens' ambitious roadmap includes the establishment of 25 offline retail stores in the next 18-24 months, leveraging recent acquisitions and strategic collaborations to capitalize on emerging market opportunities and enhance brand visibility.
