ADVERTISEMENT

Nisha Lobo, the lively young girl in Vicks’ Touch of Care ad
N

Nisha Lobo is the lively young girl in Vicks' latest #TouchofCare advertisement who was diagnosed with Icthyosis. Here is the inspiring story of Nisha.

The tale of Nisha Lobo 

As per UNICEF’s State of World’s Children report 2016, and Central Adoption Resource Authority, India, of the 29.6 million orphans in India, just 42 children with incapacities have discovered a home. More than thirty years ago, adoption was not really known and even had a disgrace joined to it. It was during this time that a Bengaluru couple settled on a mindful choice.

For Aloma and David Lobo, adoption was a method of helping abandoned or orphaned children. It helped that both of them grew up with numerous sisters and brothers. Surrendered due to an uncommon hereditary issue, Nisha Lobo’s story puts the focus on adopting differently-abled children. Today, the young Nisha remains as a motivation in her own right. Her parents’ fondness and encouragement have welcomed the emphasis on embracing children with health problems. 

 

The adoption of Nisha

Aloma and David Lobo, guardians to five children, adopted Nisha who was suffering an uncommon hereditary skin issue as a baby. They first laid eyes at Nisha during a chance visit to an adoption organisation 18 years prior. Enclosed by a white sheet, the fourteen-day old young girl was not normal for an infant the couple had seen. The skin on her little body seemed dry and flaky. She also had no eyelids because of an uncommon hereditary condition called Ichthyosis. 

Chandy, the manager of the center, told the couple that the child’s eyes were ulcerated. Many specialists assessed that she had just 15 per cent vision. Aloma and David accepted her home as adoption procedures followed. For the initial weeks, they were uncertain if the little girl could even make it.  The Lobos, who had just embraced two of their five kids, chose to bring Nisha home. Around then, they were three young men in their mid-20s, and the youngest one was around 12. The couple who had worked in the adoption segment for quite a long time perceived Nisha’s earnest need. 

 

The touch of care

On most days, the Lobos took care of Nisha with an ink dropper or spoon since her mouth was all the way open. With consistent consideration and help from the family, Aloma supported Nisha. They had to manage her internal heat level consistently. The Lobos also regularly and consistently wrapped her with creams and oils. During the day she would be fine, however, at nights she would cry. She had no sweat glands, and she did not have eyelids, so she was unable to close her eyes. The little girl would lay down with her eyes open. 

Nisha required eye drops five times each day, and they had to saturate her skin every so often. Aside from that, raising her was like bringing up other kids for Lobos. At the point when she was four, Nisha went through the visual plastic medical procedure in London to make an augmentation for her eyelids. The specialists utilised skin from her arms and made her eyelids. Be that as it may, what was astounding was this child’s will to endure. Before long, Nisha turned into an indistinguishable aspect of the Lobo family, the most youthful of the six kids.

 

Social difficulties 

Even though Nisha was showered with adoration and warmth from her family, the world outside was not as inviting and supportive. Individuals gazed at her, pulled their kids away when they saw her and got up when she sat close to them. However, she has managed to achieve everything effortlessly. Once, a man would not load onto a flight that she was on, yet everybody defended her. Nisha acknowledges that individuals may have an issue, and she handles any sort of interest or separation effortlessly. Admission to a school was a significant challenge with one foundation reluctant to accept her after seeing her image. 

Nisha, in the end, joined a school by Aloma’s friend before she received admission into the Bengaluru-based Trio World Academy. Aloma took her to class one day, and very few individuals contacted her at the first gathering. However, one respectable man held her hand and took her to the classroom. As he had just addressed the children, the second she met them, all the children came racing to her. They called her by her name, asked for some information about her skin, and stated, ‘don’t worry you come to our school’. She was eight. This is the thing that they were searching for – the dash of care. Nisha is presently a confident 18-year-old who is interning at a digital marketing company. 

 

Nisha Lobo In the Spotlight 

Nisha’s story came into the spotlight through an advertisement (1) by Procter and Gamble’s brand Vicks. With the name “touch of care,” the video catches the delight of adoption. Vick’s is a brand that is inseparable from the age of care in India. They have caught eyes with their portrayal of the ground-breaking intensity of care in human lives. Vicks #TouchOfCare has become part of the brand theory. It has permitted the recounting of reminiscent stories that move the hearts of many individuals. Vicks #TouchOfCare is a push to perceive, hail, and support genuine individuals with remarkable stories who represent the mission ethos ‘Every child deserves the touch of care’.

Nisha
Nisha with the Vicks #TouchofCare team

The second version of the Vicks #TouchOfCare crusade keeps on spreading the possibility of ‘family’ past organic bonds. Aloma and David Lobo are ideal instances of individuals giving uncommon demonstrations of care. They show how every one of us is equipped for loaning genuine love and stretching out the consideration to each child who needs it. The immediate release of the Vicks #TouchOfCare crusade moved a great many individuals over the globe. Also, Nisha’s story will affect each individual who sees the advertisement. 

 

The outcome of the advertisement 

The more joyful result was that innumerable couples from everywhere the world at that point reached Aloma to give their help. They were also interested in getting more data on whether they could apply to embrace incapacitated kids themselves. Furthermore, many individuals have begun the system to embrace uncommon necessities youngsters after watching the film. This has made everything hopeful, in the long run.

The most significant success of the ad is that mang adoption organisations in India are utilising it to give imminent guardians a positive story. It helps them to acquaint them somewhat more with what it is to cherish the child who isn’t their own. They can also embrace the experience and prepare themselves for the sort of work and duty that it involves.

+ posts

Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Nidhia Sebastian
Nidhia Sebastian
Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

This article will guide you and provide you with a sense of what is to come as consumers relate to what they read or see.

An Insight: How do I create content that is good for you?

0
The age of content is here. Everyone needs it; everyone wants it, everyone pursues it in all different ways. The world of information and...
If you wonder if 2021 would be the year to kick start your venture, here we are with some great startup ideas for the new age.

New Age Startup Ideas for 2021 and Beyond

0
Startup Ideas Coming up with new and good startup ideas is often one of the hardest challenges.  Ideally, the perfect business idea for you should consist...
Biyani, Reliance, and Amazon are back on the news, and this time, it's a victory for the two "Indian" Giants as they now reach the final goal of their path.

The ‘Future looks bright for the Biyani-Reliance deal as it concludes on equal grounds

0
2020 has been a year of drama for everyone as well as for Mr. Kishore Biyani. The man who's industrialism and idea of a...
The reptile market is booming and falling at the same time. Booming to a new trend of attractive fashion offered by fashion houses.

How the Animal Hide industry falls endangered to Environmental campaigns?

0
Trade-in wildlife is a driving force of the biodiversity crisis. Unregulated or unregulated trade in wildlife can lead to unsustainable exploitation of wildlife populations....
After Facebook, considering the growing Internet penetration and young population, Twitter is also actively looking to expand its user base in India.

Why Twitter has shifted its focus to India with a sharp eye for international...

0
Twitter is a reflection of what's happening across the globe and what people are talking about. It is a real-time microblogging platform launched in...
During November and December, many companies and start-ups have put up an IPO, an initial public offering to increase capital and increase investor growth.

How Nazara’s IPO launch can boost itself to larger domains?

0
Cricket game developer Nazara Technologies Ltd, supported by billionaire Rakesh Jhunjunwala, became the first Indian gaming technology company to launch mobile entertainment in the...

Prarambh, Indian Startup Ecosystem, and Modi Government

0
The Indian Prime Minister Narendra Modi had announced a Startup India seed funding worth 1,000 crores INR to allow Indian startups to secure initial...
Byju's is setting up a record fo acquiring the best of the startup sector and with the latest acquisition of Aakash Educational Services Limited.

Is Byju’s aiming at monopoly with the 1 billion dollar acquisition of Aakash?

0
The education sector is rapidly changing. The way of education itself is changing, but at what rate? Is it alarming, or is it unprecedented?...
ADVERTISEMENT