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Pet wellness startup Wiggles raises $1 million in series A funding, aims to enter new spaces

The pet-focused startup in Pune, Wiggles, raised $1 million in the first round of funding and plans to launch its services in Udaipur and Hyderabad

Wiggles, the pet healthcare and wellness startup has raised 1 million dollars in its Series A funding hosted on Thursday. Founded in 2018 by a father-daughter team, the Pune-based firm is focused on rendering pet-based services.

The COO of L&T Infotech – Nachiket Deshpande, Director of Dell Computers – Aparna Badkundri, the Managing Director of Vetbiochem India – Dr. Sachin Phadke, the vice president at Europe Cognizant – Satish Billakota, the Senior partner at IIFL Wealth Management Ltd – Abhay Amrute, and many others, were among the leading investors, with the list comprising of a number of angel investors, investing in their capacity.

Wiggles App and The Wiggles Box

Following the first round of funds, Wiggles will be supported to strengthen its dominance, operations and develop its product range and also introduce more products. At present, the company claims its Wiggle Box is the flagship offering that contains anti-parasitic medicines, essential vitamins, nutritional products for a pet. Furthermore, the medications’ intake is ensured by the personalized alerts through the Wiggles application.

Anushka Iyer and Rajh V Iyer, along with Venky Mahadevan, started the service to provide products across the country through collaborations with ecommerce companies. Anushka Iyer revealed that the startup had experienced a

  • 40% growth each month since June of 2019
  • a 4x return on costs.

She also stated the expansion of the services in Mumbai and aims to create a brand with PAN India presence.

Wiggles plans to enter more cities

In a press statement, the company professed to launch transparency associated with costs, medication, nutrition, and wellness options across the pet industry. Wiggles is also in talks to enhance and launch its services in Udaipur and Hyderabad. Pet-focused startups are on the rise in India, with pet food undertaking more than two-thirds of the market revenues.