How collegemates Ashutosh Kumar & Sourav Chakraborty are transforming the cement industry

This unique startup is India's first online platform with offline extension stores where a customer can buy cement of different brands available in the Indian market at the best competitive price.

The ecommerce revolution in India was kickstarted by Rediff back in the early 2000s that started its operations with knick-knacks. Today, we have an established online marketplace holding several items ranging from small food items to automobiles.

The cement industry in India alone has an 8% share in the world market. Despite having a robust offline foundation, the industry is still taking its initial steps into entering the online business. 

Ashutosh Kumar (Jha), the founder & CEO at cemX observed the functioning of the cement sector & noticed a few things about the operation of the industry. He saw that several concerns like retail shops not providing wide brand variety, the hassle of visiting multiple stores in finding the best deal, retailers with credit facilities facing troubles in recovery often leading to lengthy legal consequences many times, high retail sale price per cement bag & consolidated industry with a very solid entry barrier for new entrants without a enormous capital investment.


Creating a hassle-free & bargain-free online platform

Ashutosh Kumar (Left) & Sourav Chakraborty (right)
Ashutosh Kumar (Left) & Sourav Chakraborty (Right)

Comprehending the entire situation, Kumar decided to develop an integrated platform cemX with stores online and offline, while being a part of the online market switching consumer revolution, bringing one solution to multiple problems. 

Hailing from Sitamarhi Bihar, Ashutosh Kumar, CEO at cemX, said,

“We are contributing our best to support the digital India initiative by making cement deals hassle-free and easily available on the door at the best competitive price.”

The unique early-stage startup is India’s first online platform with offline extension stores where a customer can buy cement of different brands available in the Indian market at the best competitive price. Customers can order directly through cemX’s online platform or can even visit the nearest e-store where the e-dealers are available for assistance. The startup currently majorly operates in Bihar and very soon kicking off the pilot in Bangalore, Mumbai, etc. & provides various PPC cement brands like Ambuja, ACC, Jaypee, etc. 

Almost a month later after official Launch, Ashutosh was scheduled to meet his senior,
Sourav Chakraborty, from grad school in Kolkata to discuss a research paper. Sourav
was now in town post completion of his second masters, MSc in Business Management
from Imperial College London. Ashutosh shared his startup Idea and welcomed him on
board as a co-Founder & CBO

Sourav Chakraborty, co-founder & CBO at cemX & an Imperial College graduate, believes that the modern-day businesses exist on their groundbreaking potential. He added,

“We at cemX want to break the age-old orthodox walls of the Indian cement Industry only to build newer houses for the New Smart India.”


Challenges faced & company’s vision

Initially, the online cement firm faced challenges in credit-based purchases & developing the trust with the end customers in an orthodox setup of the present industry. The firm’s operations have been bootstrapped by both Kumar & Chakraborty and have been approached by several investors for funding & strategic partnerships. 

“We are currently in a very early stage of negotiations with them,”

says Kumar.

The duo considers the very idea of transforming the conservative cement industry & shifting to a digital e-commerce domain while breaking the barriers of building material e-commerce & credit-based purchasing as their very first milestone. The cement startup, currently in its revenue generation phase, visions to bring the entire Cement Industry into the digital domain by molding it into being a wholly hassle-free & bargain free sector. 

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

content writing

AI Will Disrupt the Content Marketing Space in 2022 & Beyond

Artificial intelligence has taken over almost every aspect of communication, from Google Assistant answering our vocalized questions to Alexa recommending products based on our...

Evolution of Fintech, Traditional Banking, and Their Collective Impact

Today, Fintech has become a household name, yet still a brand new term for several others. Fintechs are largely technology and financial expertise businesses that...
Indian rupee

Indian Rupee is Declining; Here is Everything You Need to Know!

Indian rupee ended 2021 at almost 20 months low and as the worst-performing currency in Asia (1). Yes, it is good for exporters as...
purple cow theory

Purple Cow Theory: Businesses Find Success When Remarkable

Imagine you are an investor or even one of the sharks in the new Shark Tank India show. You are listening to several pitches;...
trends 2022

Latest Business Trends, Opportunities, and Lessons

The shift in Consumer Behaviour in 2022 Consumer behavior and expectations have shifted dramatically in the last 18 months. According to the latest report by...

Prop Tech Will Drive the Future of Real Estate in 2022

The year 2020 was pivotal with the coronavirus pandemic accelerating technology adoption in the real estate industry. The phenomenon is similar to how the...
startup trends

ESG Goals, Social Innovation, and Startup Trends That are Here to Stay!

2022 has brought a renewed focus on environmental, social, and governance impacts of businesses worldwide, as we have discussed in our previous article, The Disastrous...
climate change

The Disastrous Effects of Climate Change on Your Business

The world is at a watershed moment when it comes to climate change. The 2021 report from Deloitte Global on Climate Check indicates that...