ClanConnect.ai, an AI-driven influencer marketing startup (1) based in Delhi, has secured five crore INR in its seed funding round. Venture Catalysts led the latest fundraise along with participation from several entrepreneurs. It includes Samrath Bedi, MD of Forest Essentials, Sandeep Aggarwal of Droom, Aakrit Vaish, Haptik Co-Founder Haptik, and Haresh Hingorani, Redchilies VFX CCO.
The Co-founder and CEO of ClanConnect.ai, Sagar Pushp, stated that India is a growing community of influencers. The digital natives are joining from all corners of the country. They have immense potential and will give excellent performance if given the industry’s right push and support. He added that ClanConnect.ai is a dedicated influencer marketing and collaboration platform driven by artificial intelligence, and it offers the same to the community.
Kunal Kishor, Co-founder of an integrated PR and communications firm in South Asia, Value 360 communication, Sagar Pushp from Digital Media at Cheil India, Former Head, and Anshai Lal, a filmmaker, founded ClanConnect.ai. The startup offers startups to turn their influencer marketing campaigns with more data and result oriented.
It brings the discovery, management, and performance analytics, all three in one system. Marketers can recognize and collaborate with more relevant influencers via customizable analytics and targeted searches.
ClanConnect.ai Offers Customised Solutions for Different Segments
The influencer marketing firm has 30 different parameters for the quantitative analysis of each influencer’s reach and suitability. ClanConnect.ai has a structured flow to select the brand influencers. It simplifies the interactions between stakeholders via instant analytics, campaign ROIs, progress reports, and more so everyone can acquire the necessary learnings. The platform also democratizes the process by empowers smaller influencers to engage with larger brands.
The startup aims to collaborate with all stakeholders, including talent hubs, agencies, and individual influencers, by bringing them on a single platform. ClanConnect.ai offers a personalized solution for different segments, including automobile, fitness, fashion, lifestyle, technology, travel, food, entertainment, etc.
The company adds tangible value with an automated system that enables the elimination of manual follow-ups. It would create detailed reports, computerized matches, and assessable goals states the startup.