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Capillary Raises $95 Million in Secondary Fundraise, Allocates $20 Million for ESOPs

Capillary Technologies secures $95 million in secondary funding, earmarking $20 million for ESOPs, to fuel its AI initiatives and global expansion in the customer loyalty SaaS solutions space.

Capillary Technologies, a leading provider of customer loyalty and engagement solutions, has successfully concluded its Series D funding round with an additional $95 million in secondary transactions, bringing the total raised in this round to $140 million. Out of this, $20 million has been set aside for employee stock ownership plan (ESOP) payouts.

A Strategic Allocation

The funds raised will be instrumental in driving Capillary's AI initiatives, particularly in generative loyalty, and accelerating its global expansion. The company aims to strengthen its position as a trailblazer in the customer loyalty SaaS solutions space.

A Testament to Employee Dedication

Aneesh Reddy, the founder of Capillary, emphasized the importance of employees in the company's success. He stated, "Our employees are the backbone of Capillary’s success, and we are dedicated to rewarding their hard work and dedication. The ESOP allocation reflects our commitment to fostering a culture of ownership and accountability within our organization."

A Stellar Growth Trajectory

Capillary Technologies, founded in 2012, has established itself as an end-to-end customer loyalty platform. Its offerings include a comprehensive view of consumers and unified, cross-channel strategies that deliver real-time omnichannel, personalized experiences for customers.

Backed by Industry Leaders

The company has secured backing from renowned investors such as Avataar Ventures, Filter Capital, Sequoia Capital, and Warburg Pincus. Capillary's clientele includes over 400 brands globally, with a presence in the US, Asia, Europe, and the Middle East. Notable clients include Tata, PUMA, Shell, Petron, Domino’s, Kanmo Group, and Marks & Spencer.

A Vision for the Future

Capillary's suite of AI-powered products—Loyalty+, Engage+, Rewards+, and Insights+—leverage a robust consumer data platform, reaching over a billion end customers. While the company filed its DRHP with SEBI in 2021 for an IPO, it deferred its IPO plans. In FY22, Capillary reported a net loss of INR 22 crore compared to a net profit of INR 16.7 crore in FY21.