Skip to content

JustDeliveries: Reshaping India’s Cold Supply Chain with Innovation and Tenacity

JustDeliveries is rewriting the script for India's cold supply chain. Led by Mansi Mahansaria, Akash Kumar, and Jainendra Bagrecha, this startup's journey is a testament to innovation and perseverance.

In 2015, Mansi Mahansaria (1), inspired by a disconcerting observation during her son's school drop-off, co-founded JustDeliveries (2) (JD). The sight of unhygienic food deliveries sparked the idea of revolutionizing India's cold supply chain.

Mansi Mahansaria

With her team, including Akash Kumar (3) as COO and Jainendra Bagrecha (4) as Sales & Operations Lead, Mansi embarked on an entrepreneurial journey that would reshape the industry.

Pioneering Change Through Resilience

Source: JustDeliveries

Mansi's journey wasn't without its challenges. From single-handedly starting JD to building a team of 20 experts and securing investments, the path demanded resilience. Striking a balance between short-term and long-term strategies, maintaining integrity, and trusting instincts have been instrumental in her leadership.

Strategic Evolution: From Asset-Heavy to Asset-Light

A pivotal moment came when JD transitioned from an asset-heavy to an asset-light model, under the guidance of investors. The shift empowered rapid expansion, resulting in a threefold revenue increase within a year in a single city. This transformation unlocked the potential to seamlessly enter new cities and markets.

Learning from Adversity: Fortifying Foundations

Setbacks became stepping stones for JD's growth. When a price war led to client loss, JD refrained from a race to the bottom. Instead, they focused on refining efficiency, enhancing value, and strengthening their position. The experience highlighted the necessity of constantly evolving to stay competitive.

Catalysts for Success: Experience, Ethos, and Trust

Mansi's experience in a PE fund and a modest upbringing molded her leadership style, emphasizing trust, autonomy, and ownership. This ethos attracted and retained talent, fostering a culture of collaboration that fuels JD's growth.

Balancing Risk with Prudence

JD's approach to risk embraces gut instinct and a trial-and-error mindset. Diverse perspectives within the team and mentor guidance ensure a calculated approach to uncertainty. Robust unit economics safeguard against variables like sales growth, capital access, talent acquisition, and competition.

Startup Wisdom: Addressing Real Needs

JD's success recipe involves tackling real problems, weathering the initial storms, and nurturing a collaborative team. Shared victories and a united vision drive both growth and a supportive work culture.

Delivering Unmatched Value

JD's emphasis on punctuality, hygiene, temperature control, and extensive Mumbai reach set it apart. Expansion into intercity operations empowers brands to conquer new markets, ensuring widespread impact.

Gap-Filling Innovation: Reinventing Cold Supply Chains

JD identified India's broken cold supply chain for perishables. Their solution addressed unmet needs, offering reliable cold logistics to businesses struggling with makeshift solutions.

Strategic Outreach: LinkedIn and Beyond

JD's customer acquisition strategy blends LinkedIn outreach, organic referrals, and industry event participation. This trifecta maximizes growth efficiently while building a formidable brand presence.

Securing funding triggered JD's transformative pivot to an asset-light model. In under a year, revenues tripled in a single city, setting the stage for expansion.

Sustainable Profitability and Growth

JD's business model centers on relationships with big retailers and multi-city expansion while ensuring profitability through positive unit economics.

Overcoming Challenges with Excellence

JD's journey included challenges from training personnel to tech adoption. The startup turned obstacles into opportunities, cementing its reputation for exceptional service.

Future Visions: Expanding Horizons

JD's next five years envision a presence in seven Indian cities, catering to diverse brands, reducing food wastage, and creating a lasting food ecosystem impact.