ADVERTISEMENT

How Shailaja Rangarajan’s startup – Rimagined is creating wealth from waste
H

With the idea of creating wealth from waste, Rimagined was launched with the belief that every individual can always opt for a sustainable lifestyle that ensures minimal usage of resources and ensuring that nothing gets treated as waste and dump. Let's uncover the startup story behind Rimagined.

Every city you visit, there is a particular place that is dedicated to the landfills where the garbage of the whole town comes at the end of the day and gets dumped. Often we see these landfills produce fumes, and there are small fires that get started in the areas because of the toxic fumes and heat in the area, and this causes pollution in the environment.

The industry of solid waste management in India is still developing, and not many people are working in this direction due to a lack of awareness, resources, and funding. The segregation and responsible disposal of waste is a band-aid fix to a deeply hit wound to the country. The disposal of waste in recycling bins sounds like a great option, but only 9% of the trash gets recycled.

The root of the problem here is the general lifestyle of the people instead of handling and disposing of waste. The problem can be solved by revisiting the consumption model, and this is when she decided to launch her startup – Rimagined.

 

The beginning of the entrepreneur life wit Rimagined

Shailaja Rangarajan

Born and brought up in a middle-class family in Hyderabad, Shailaja completed her engineering and MBA from NIT, Trichy. She has spent over 15 years in the corporate world working as a supply chain consultant, and she has traveled to several countries and learn about different cultures and people. After gaining all the experiences and meeting new people, she finally decided to settle down in Bangalore, and this the city which turned this corporate professional into a first-time entrepreneur. 

With the idea of creating wealth from waste, Rimagined was launched with the belief that every individual can always opt for a sustainable lifestyle that ensures minimal usage of resources and ensuring that nothing gets treated as waste and dump. With the help of her startup, she wants to repurpose all types of waste products and bring them back in the consumption circle, creating a circular economy. They are working with different kinds of waste, intending to turn into an upcycling conglomerate and offer upcycled alternatives for most of the products.

 

Challenges faced in the initial stage and collaborations by the startup

The biggest problem faced by the startup was to understand the process of upcycling. People have a negative perception of products that are created using waste for an existing market for the products. They aim to create awareness about the environment and about upcycling to ensure that the products produced by them are high quality and finish so that the customers don’t have to make any compromise on design and finish.

The company has collaborated with handloom weavers who have woven their upcycled sarees range from waste cotton yarn, woolen rugs from waste woolen yarn produced in the factory. In the sourcing end, they have collaborated with RajArt that are involved in delivering the waste yarn as a part of the CSR initiative. The consistent supply of good quality waste has helped them produce new product possibilities.

 

The first milestone by the firm

The first milestone for the company was when it finally started its first in-house production unit in Kolkata. This unit has helped them create employment for mothers of special children, and they dream of making a better future for themselves and dignified living.

 

The current growth and vision of the company

In conversation with TimesNext, Shailaja talks about the growth of the project and how they are planning to scale-up the process and exploring new areas, including global markets. Along with this, they are planning to scale up their production side and setting up production units to create a new range of products.

Shailaja is working for the betterment of the country with her startup to establish Rimagined as a one-stop-shop for all upcycled creations in both the domestic and international markets.

+ posts

Vineet Chaudhary is a content writer with computer applications as his background field. His interests range from writing and photography to going out for trips and rides on weekends.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Vineet Chaudhary
Vineet Chaudhary
Vineet Chaudhary is a content writer with computer applications as his background field. His interests range from writing and photography to going out for trips and rides on weekends.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

South Korea has anchored itself in the Indian beauty market. This article talks about the K-beauty boom, rising trends, and business opportunities.

K-beauty is Booming in India; Here is How You Can Leverage the Trend

0
Ask anyone to name one country obsessed with skincare routines and beauty products; South Korea will always top the list.  Except if you live in...

Offbeat But Effective Marketing Strategies to Stand Out

0
Some Effective Marketing Strategies For Your Startup: 1. Video Email When was the last time you got a video email? For most people, it would be...
CCI has recently approved Indiabulls AMC, Asset Management Company, and Indiabulls Trustee company's acquisition by online brokerage company Groww.

Big Impact on Banks with Fintech Players Entering the AMC Space

0
The Main News CCI, Competition Commission of India, India's anti-competitive watchdog, has recently approved Indiabulls AMC, Asset Management Company, and Indiabulls Trustee company's acquisition by...
CAIT is launching a nationwide campaign called "Halla Bol" against big ecommerce companies preventing the implementation of the new ecommerce rules.

CIAT’s “Halla Bol” Campaign Against Ecommerce is Troublesome

0
On Thursday, 9th September 2021, CAIT, The Confederation of All India Traders, announced that it would launch a nationwide campaign against the global ecommerce...

Rising Trends: Magical Tea, Anti-anxiety Furniture, and Window Cleaning

0
Magical Tea Herbal teas have gained significant popularity over the past few years with increased awareness about the potential side effects of our regular caffeinated...
Biohacking: We have increasingly started recognizing ourselves as the biggest assets, giving rise to multiple business opportunities.

Biohacking: An Industry With Opportunities Worth Over $50 Billion

0
What is biohacking? If we simplify the term, it means a blend of science and technology to improve our health, well-being, and overall performance...
Apple has delayed plans to launch its CSAM detection technology, NeuralHash that it announced last month, citing feedback from policy groups & customers.

What is NeuralHash? Breaking Down Apple’s New CSAM-Detection Tool

0
Early last month, Apple announced that it would be launching a new technology called NeuralHash by the end of the year. The technology would...

How to Find the Next Big Thing with Google Trends

0
Key Takeaways Look for exponential patterns at an early stage Keep an eye for convergences on an already established trend Find early clues like...
ADVERTISEMENT