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Supertails Raises $15 Mn to Enhance Pet Healthcare Services and Expand Offline Presence

Meta Description: Supertails secures $15 million funding led by RPSG Capital Ventures to enhance pet healthcare services, expand offline presence, and drive growth in India's booming pet care market.

Supertails, a Bengaluru-based pet care marketplace, has secured $15 million (approximately INR 125 Cr) in a Series B funding round led by RPSG Capital Ventures. Existing investors, including Fireside Ventures, Saama Capital, DSG, and Sauce VC, also participated in this round. With this latest funding, Supertails has raised a total of $27.6 million to date, underscoring its commitment to revolutionizing the pet care industry.

Business Expansion and Innovation:

The infusion of fresh capital will enable Supertails to fuel its business growth initiatives, acquire new customers, and invest in cutting-edge technology to enhance its service offerings. Notably, the company plans to expand its healthcare services, particularly Supertails Pharmacy, and embark on an offline business strategy, laying the groundwork for an omnichannel experience for pet owners nationwide.

Aiming for Market Dominance:

Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails has swiftly emerged as a key player in the pet care market, catering to the evolving needs of pet parents with customized solutions. By offering a wide range of pet supplies, online veterinary consultations, training services, and pet pharmacies, Supertails has established its presence across India, serving over 18,000 pin codes. With a keen focus on growth and expansion, the company targets an Annual Recurring Revenue (ARR) of INR 500 Cr within the next two years.

Strategic Partnerships and Vision:

The strategic investment from RPSG Capital Ventures underscores the immense potential of India's pet care industry, driven by increasing disposable income and a growing trend of pet parenthood. Supertails is poised to capitalize on this opportunity by strengthening its position in the market and fostering a vibrant pet care community. The company's vision is to create an organized and easily accessible ecosystem that caters to the diverse needs of Indian pet parents, ultimately fostering stronger bonds between pets and their devoted owners.

Testimonials from Investors:

Abhishek Goenka, Managing Partner at RPSG Capital Ventures, emphasized the promising future of the pet care sector and expressed confidence in Supertails' expansion plans. Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures, commended Supertails for its comprehensive platform offerings and expressed optimism about the company's growth trajectory.

Driving Growth in the Pet Care Market:

As India's pet care market continues to witness robust growth, Supertails is well-positioned to capitalize on this trend and emerge as a market leader. With a projected market size expected to reach INR 21,000 Cr by 2032, Supertails is poised to play a pivotal role in shaping the future of pet care in India.