Virat Kohli Bets on Universal Sportsbiz, Backed by Sachin Tendulkar

Virat Kohli has invested 2.6 million USD in Universal Sportsbiz, backed by Sachin Tendulkar. Cornerstone Sports LLP also poured 760K USD, rounding up the total fundings to 2.6 million USD. Notably, the firm had previously partnered with Kohli for his fashion brand Wrogn.

Universal Sportsbiz Pvt Ltd, USPL (1), a Bengaluru-based fashion startup, has secured 26 million USD or about 19.3 crore INR from Virat the Indian’s cricket team captain. Moreover, Cornerstone Sports LLP, a sports talent management firm representing Kohli, also participated in the financing round. 

According to the reports, USPL has allocated 4282 equity shares to the two investors at the nominal value of 10 INR per share with a premium of 47,561 INR per share. Virat Kohli has scooped 3046 equity shares of 13.76 Crore INR or 1.8 Million USD whereas, Cornerstone Sports LLP has picked up 1,236 equity shares worth of 5.58 Crore INR or 760,000 USD. 

Moreover, the company has already received 72 lakh INR or 98,000 USD from Virat Kohli, 29 Lakh INR, or 40,000 USD from Cornerstone Sports LLP.


Virat Kohli and Universal Sportsbiz Relationship

Virat Kohli has previously also invested in the Sport Convo, a London-based social media startup. The platforms offer to bridge the gap between sports stars and fans. Moreover, he had also invested 2.5 Crore INR or 340K USD in Digit Insurance, an insurtech startup, in February. Notably, his wife, Anushka Sharma, and Cornerstone Sports LLP also participated in the funding round. 

It is noteworthy that the relationship between Virat Kohli and Universal Sportsbiz is not new. The company had previously forged several partnerships with famous sports and movie personalities for its apparel brands, sold to customers via online and offline channels. It had previously collaborated with Virat Kohli for his fashion brand Wrogn. 

Previously, Universal Sportsbiz had also secured 13.5 million USD or 100 Crore INR in its Series E funding round. The infusions’ valuation reached 163 million USD or 1200 crore INR from Accel Partners, an American Venture Capital in 2017. It also considers the former Indian cricketer Sachin Tendulkar as an investor. 

+ posts

Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Rucha Joshi
Rucha Joshi
Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

The World electric motor company, Tesla, is now finding its way to automate the largest automotive industry in the World, India.

Upgrading Indian Automation: A Tesla 2021 Reality?

Tesla is the leading automotive company in the World at the moment. Its meteoric rise is unparalleled. Striking chords with advancing technology and consumer...
Team Gridfree Solar

Gridfree Solar: Paving the way towards a sustainable future

As industrialization increasingly depletes the energy resources of the planet, it is the need of the hour to resort to more productive sources of...
The Tata Sons versus Mistry legal parade is unfolding before the Supreme Court. It is one of the most closely-observed corporate battles.

Tatas and Mistrys: The Corporate Battle of the Century

In December 2012, the legendary chairman of Tata Sons (1), Ratan Rata, the holding entity that oversees the enormous and sprawling Tata Empire, retired...
The E-Grocery industry's growth is scaled to a more considerable height, and it's just getting started to flourish at the moment.

E-Groceries – Expanding the Agro Market: A Primer

Have you tried going to a vegetable vendor on the roadside, asking him/her to sell you a Kilogram of tomatoes or any vegetable now?...
The corporates work on their projects, but the fear of the growth of startups is what pushes the ethics of the corporate beyond their morals.

The Biggies: Startups vs. Corporates

Ever wondered why startups are a thing today? Don't worry; the same thought is what created this unique sector. With over a million startup...
Peggy Founder - Harkamal Singh Grover with Nikita Mittu (Team TimesNext)

I Scream, You Scream – Peggy Ice-Cream, Chandigarh

“My dad is a Foodie. A foodie from another generation has passed his love for food to me.” – says Harkamal Singh Grover  If you follow...
On Sunday, Amazon won an interim order against its partner, Future Group. The group was all set to sell its retail business to Reliance for Rs 24,713 crore.

Battle of Business Rivalry: Amazon Vs. Reliance

The high-profile and exclusive partnership between Amazon (1) and Future Group (2) is on the rocks after Amazon sought legal proceedings against the retail...

The Unheard Story of Xero Degrees and Their Adorable Outlet at Patiala

Xero Degrees (1) is now an established brand that was founded by Kashish Aneja and his friend, Shivam Kakkar. Kashish Aneja studied marketing and...