ADVERTISEMENT

DU alumni, Yashraj Bhatia promoting local offline retail with his online app: Bajar
D

DU alumni Yashraj Bhatia is set to change the offline retail game with his startup Bajar, a platform that offers retailers the ability to showcase their products on the online markets & enables the consumers to purchase the available items from their nearest local trader. Currently, the firm has over 4,000 retailers listed on their app from the major markets of New Delhi

Online trade has established a flourishing marketplace in India. With online platforms offering high-end electronic gadgets to the basic everyday groceries delivered at your doorstep, the offline retail trade has seen a significant setback with traditional retail contributing to only 9%, whereas e-commerce contributing to 88% of sector composition according to segmental share estimates for FY’17 by IBEF

Yashraj Bhatia, a Delhi University graduate, is set to change the offline retail game with his startup Bajar, a platform for retailers in the offline markets. Bajar offers retailers the ability to showcase their products on the online markets with all its comforts and benefits, but rather than promoting e-commerce, they purchase the available items from their nearest local trader. The firm aims at creating a retailer-centric platform rather than a product-centric platform. ac

 

Creation of the retailer-centric platform

Bhatia, while going to a seldom-visited mall, realized that the people are often ill-equipped to know what the shops around them are selling. They usually depend on word of mouth for suggestions and answers to questions like “Hey, where can I buy furniture?” “Do you know someone who sells Laptops?” “Is this retailer any good?” from friends and family.

In January 2019, Bhatia sketched out the entire app and the screens on his iPad and began scouting for developers to turn his dream into a reality.

The biggest hurdle faced by the firm was to explain the new concept to retailers as well as end-users. He believes people usually take time to adapt to new changes, and the idea will take some time to settle amongst its users. 

On asking Yashraj, what, according to him, was the first milestone for the company, he said,

“The first 100 retailers felt so great.. for a day. Only to set the target to 1000.”

 

Bajar’s vision

Currently, the firm has over 4,000 retailers listed on their app from the major markets of New Delhi, including Rajouri Garden, Kirti Nagar, South Extension, Model Town, Connaught Place, Karol Bagh, etc. ranging from big, small, chains as well as standalone stores. The firm has over 3,500 registered users, growing by 100s every day. The users are split between Android (65%) and iOS (35%).

Bhatia visions Bajar to be the top name in shopping in the future and wants to solve the fundamental consumer-retailer question-answer problems. Expansion into a selling platform would empower the retailers, while each locality would have its market catering to the residents/visitors. Bajar aims at localizing the needs of its consumers and retailers. For example, if a customer from West Delhi wants to buy a new phone, through Bajar, they buy it from a retailer in West Delhi, rather than sending that order through a platform to a seller in, say, Bangalore. 

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

Biyani, Reliance, and Amazon are back on the news, and this time, it's a victory for the two "Indian" Giants as they now reach the final goal of their path.

The ‘Future looks bright for the Biyani-Reliance deal as it concludes on equal grounds

0
2020 has been a year of drama for everyone as well as for Mr. Kishore Biyani. The man who's industrialism and idea of a...
The reptile market is booming and falling at the same time. Booming to a new trend of attractive fashion offered by fashion houses.

How the Animal Hide industry falls endangered to Environmental campaigns?

0
Trade-in wildlife is a driving force of the biodiversity crisis. Unregulated or unregulated trade in wildlife can lead to unsustainable exploitation of wildlife populations....
After Facebook, considering the growing Internet penetration and young population, Twitter is also actively looking to expand its user base in India.

Why Twitter has shifted its focus to India with a sharp eye for international...

0
Twitter is a reflection of what's happening across the globe and what people are talking about. It is a real-time microblogging platform launched in...
During November and December, many companies and start-ups have put up an IPO, an initial public offering to increase capital and increase investor growth.

How Nazara’s IPO launch can boost itself to larger domains?

0
Cricket game developer Nazara Technologies Ltd, supported by billionaire Rakesh Jhunjunwala, became the first Indian gaming technology company to launch mobile entertainment in the...

Prarambh, Indian Startup Ecosystem, and Modi Government

0
The Indian Prime Minister Narendra Modi had announced a Startup India seed funding worth 1,000 crores INR to allow Indian startups to secure initial...
Byju's is setting up a record fo acquiring the best of the startup sector and with the latest acquisition of Aakash Educational Services Limited.

Is Byju’s aiming at monopoly with the 1 billion dollar acquisition of Aakash?

0
The education sector is rapidly changing. The way of education itself is changing, but at what rate? Is it alarming, or is it unprecedented?...
One can improve several areas of one's entrepreneurial, business, and leadership skills with the Art of War by Sun Tzu. Let's take a look at these lessons.

‘The Art of War’: Startup Lessons for Modern Entrepreneurs

0
The Art of War by Sun Tzu is a book that focuses on military strategy, written about 2,500 years ago. Even though the book...
The CoWin app is the news of the Nation. An Indian extension of the eVin app introduced by the United Nations has developed the vaccine's beneficiaries.

Will CoWin’s unique process encourage a clean vaccine drive for India?

0
The Nation has been through a lot during the past nine months. Millions of cases and thousands of deaths had hampered the decisive ability...
ADVERTISEMENT