ADVERTISEMENT

DU alumni, Yashraj Bhatia promoting local offline retail with his online app: Bajar
D

DU alumni Yashraj Bhatia is set to change the offline retail game with his startup Bajar, a platform that offers retailers the ability to showcase their products on the online markets & enables the consumers to purchase the available items from their nearest local trader. Currently, the firm has over 4,000 retailers listed on their app from the major markets of New Delhi

Online trade has established a flourishing marketplace in India. With online platforms offering high-end electronic gadgets to the basic everyday groceries delivered at your doorstep, the offline retail trade has seen a significant setback with traditional retail contributing to only 9%, whereas e-commerce contributing to 88% of sector composition according to segmental share estimates for FY’17 by IBEF

Yashraj Bhatia, a Delhi University graduate, is set to change the offline retail game with his startup Bajar, a platform for retailers in the offline markets. Bajar offers retailers the ability to showcase their products on the online markets with all its comforts and benefits, but rather than promoting e-commerce, they purchase the available items from their nearest local trader. The firm aims at creating a retailer-centric platform rather than a product-centric platform. ac

 

Creation of the retailer-centric platform

Bhatia, while going to a seldom-visited mall, realized that the people are often ill-equipped to know what the shops around them are selling. They usually depend on word of mouth for suggestions and answers to questions like “Hey, where can I buy furniture?” “Do you know someone who sells Laptops?” “Is this retailer any good?” from friends and family.

In January 2019, Bhatia sketched out the entire app and the screens on his iPad and began scouting for developers to turn his dream into a reality.

The biggest hurdle faced by the firm was to explain the new concept to retailers as well as end-users. He believes people usually take time to adapt to new changes, and the idea will take some time to settle amongst its users. 

On asking Yashraj, what, according to him, was the first milestone for the company, he said,

“The first 100 retailers felt so great.. for a day. Only to set the target to 1000.”

 

Bajar’s vision

Currently, the firm has over 4,000 retailers listed on their app from the major markets of New Delhi, including Rajouri Garden, Kirti Nagar, South Extension, Model Town, Connaught Place, Karol Bagh, etc. ranging from big, small, chains as well as standalone stores. The firm has over 3,500 registered users, growing by 100s every day. The users are split between Android (65%) and iOS (35%).

Bhatia visions Bajar to be the top name in shopping in the future and wants to solve the fundamental consumer-retailer question-answer problems. Expansion into a selling platform would empower the retailers, while each locality would have its market catering to the residents/visitors. Bajar aims at localizing the needs of its consumers and retailers. For example, if a customer from West Delhi wants to buy a new phone, through Bajar, they buy it from a retailer in West Delhi, rather than sending that order through a platform to a seller in, say, Bangalore. 

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

The year 2020 gave a significant shift to the retail sector. Consumer behavior and shopping patterns are no longer the same in the new normal.

Consumer Behaviour and Trends Dominating Retail Industry in 2021

0
On January 1, 2020, as we turned our calendars to welcome the New Year, we never expected the turn of events that followed. Businesses...
India's unemployment rate keeps rising, however, a Gig economy aims to create leverage amongst the unemployed with gigs that could fasten its process.

Gig Economy: How this could be India’s solution to the unemployment crisis

0
A major challenge worldwide is creating jobs for young people, further exacerbated by the global financial crisis that has hit this group hard. Due...
India's reserve bank had released a set of guidelines for NBFC's and Digital payment apps due to the rise of cybercrimes.

How the RBI guidelines could strengthen the security policies for NBFC’s and payment apps

0
What's an NBFC: Introduction An important segment of the financial system in India is made up of non-banking financial companies. NBFCs are financial intermediaries primarily...
they are systematically removing hurdles and relaxing norms and have also announced that 10% of the IPO issue size would be reserved for policyholders.

Correct Valuation is Must for the Success of LIC IPO

0
Life Insurance Corporation of India, LIC (1), is the largest financial institution in India, with assets of more than 32 lakh crore INR. The...
Make in India policy has allowed a few notable Twitter alternatives. Koo stands out to be a unique platform. Will it give competition to Twitter?

Could Koo be India’s new weapon against Twitter’s monopolistic stand?

0
The social media presence in India is astounding megalith-like structure numbers. The Indian social space is unique; unlike the comparative rest of the world,...
The Finance Minister has announced the plan to create a world-class fintech hub at GIFT IFSC. Several companies have lined up to set up their operations.

GIFT City: Not a Failure but Pool of Opportunities

0
In budget 2021, the union finance minister, Nirmala Sitharaman, announced setting up a high-class fintech hub Gujarat International Finance Technology City, popular as GIFT...
The Government launched many initiatives and brought policies, amendments, and what not to make the space more comfortable for these ventures.

How Listing opportunities for Startups in India can prove to be profitable

0
In the recent period, the Indian startup ecosystem has grown to heights and become self-concentrated,d driven by massive financing, consolidation activities, evolving technology, and...
The rise of personal hygiene products has grown beyond expectations. Times are changing, and so are the mental ideologies of the younger populations.

Fueling a new fire: Rise of Hygiene and DIY trend in a post-pandemic India

0
The COVID-19 Pandemic had impacted most industrial sectors worldwide on an unprecedented level, including consumer goods that have experienced significant disruption in recent months....
ADVERTISEMENT