Consumer awareness, Responsibilities, and Consumer rights

This article gives you a complete explanation of consumer awareness, your responsibilities, and the consumer rights you possess.


  1. Introduction
  2. Consumer rights and responsibilities
  3. Consumer awareness and rights
  4. Responsibilities of a consumer
  5. What is consumer awareness?
  6. Consumer awareness in India



Consumer awareness is an act of conveying information about the products, goods, services, and consumer rights. Consumer awareness is very essential as it can help the buyer make the right decision and the right choice. It also implies that the consumers have the right to information, right to safety, and the right to choose. Now, let’s dive a bit deep into Consumer rights, Consumer awareness, and the responsibilities. 


Consumer rights and responsibilities:

Consumer rights is an insight that dictates the rights consumers hold when buying a product or a service from a seller. In simple words, what should a consumer do if the product which they purchased is not up to the mark? Then, as per the consumer rights and consumer awareness, the consumer has the right to fight against the seller and take the matter to court. Now, let’s look at the different Consumer rights. 


Consumer awareness and rights:

  • Right to Safety: As per consumer rights, this is very important. All consumers should be protected against dangerous products that risk their safety. The protection must be against any services or products that affect the consumers either physically or mentally.
  • Right to Information: The consumers must be informed accurately and correctly about the product they are buying. It is illegal for the sellers to provide false information to increase their sales.
  • Right to choose: According to consumer awareness and rights, they should not be forced to buy a product or a service. The buyer should decide by himself.
  • Right to Consumer Education: Consumer has the right to know all the information about the product and should be aware of the rights and responsibilities of the government.
  • Right to seek redressal: In case a product or service is not up to the mark, or if the product did not satisfy a consumer, the customer then has the right to demand a refund, compensation, or a replacement. According to the Consumer Protection Act of 1986, a three-tier redressal system is built.


Responsibilities of a Consumer:

The consumer has many duties to carry. This is because consumer awareness is crucial to society, and everyone must be familiar with it. This will help the buyers to prevent unfair practices. 

  • All the buyers must be informed about the Consumer Protection Act(1) and should implement it.
  • If a product or service was not satisfactory to a buyer, he/she has the right to file a complaint. 
  • The buyer or consumer should always request a Cash memo while billing. 
  • The buyer must always look for a standard mark like ISI or Hallmark while buying a product. 


What is consumer awareness? 

Consumer Awareness

Consumer Awareness is the method of making the buyer aware of the rights he/she has. Consumer awareness includes informing the consumer about safety, information, and other essential information on the product that he/she is buying. 

As mentioned above, one of the most problematic issues the government is facing is Consumer awareness and consumer protection. To solve this issue, the government drafted many Acts and rules throughout the years. 


Consumer awareness in India:

As we know, India is one of the least informed countries on Consumer awareness, consumer protection, and the rights that all the buyers have. Hence, it is imperative to spread Consumer awareness. Therefore, to bring this into the light, many campaigns were conducted in India. One of the most successful and essential attacks on Consumer awareness and rights was the Jago Grahak Jago(2) campaign. This campaign opened the eyes of many people in the country. This popular campaign surely bought the concept of Consumer awareness to the light. Buyers started to look for more information that he/she is buying.

+ posts

Pratap is an avid reader and he wishes to give back the community something in return. He is currently pursuing Engineering in the field of Computer Science in Bengaluru. He has a genuine passion for writing and spreading it to everyone. He has a thirst for knowledge and always seeking it out and aiming to be a better version of himself.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Pratap Simha
Pratap Simha
Pratap is an avid reader and he wishes to give back the community something in return. He is currently pursuing Engineering in the field of Computer Science in Bengaluru. He has a genuine passion for writing and spreading it to everyone. He has a thirst for knowledge and always seeking it out and aiming to be a better version of himself.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

This article will guide you and provide you with a sense of what is to come as consumers relate to what they read or see.

An Insight: How do I create content that is good for you?

The age of content is here. Everyone needs it; everyone wants it, everyone pursues it in all different ways. The world of information and...
If you wonder if 2021 would be the year to kick start your venture, here we are with some great startup ideas for the new age.

New Age Startup Ideas for 2021 and Beyond

Startup Ideas Coming up with new and good startup ideas is often one of the hardest challenges.  Ideally, the perfect business idea for you should consist...
Biyani, Reliance, and Amazon are back on the news, and this time, it's a victory for the two "Indian" Giants as they now reach the final goal of their path.

The ‘Future looks bright for the Biyani-Reliance deal as it concludes on equal grounds

2020 has been a year of drama for everyone as well as for Mr. Kishore Biyani. The man who's industrialism and idea of a...
The reptile market is booming and falling at the same time. Booming to a new trend of attractive fashion offered by fashion houses.

How the Animal Hide industry falls endangered to Environmental campaigns?

Trade-in wildlife is a driving force of the biodiversity crisis. Unregulated or unregulated trade in wildlife can lead to unsustainable exploitation of wildlife populations....
After Facebook, considering the growing Internet penetration and young population, Twitter is also actively looking to expand its user base in India.

Why Twitter has shifted its focus to India with a sharp eye for international...

Twitter is a reflection of what's happening across the globe and what people are talking about. It is a real-time microblogging platform launched in...
During November and December, many companies and start-ups have put up an IPO, an initial public offering to increase capital and increase investor growth.

How Nazara’s IPO launch can boost itself to larger domains?

Cricket game developer Nazara Technologies Ltd, supported by billionaire Rakesh Jhunjunwala, became the first Indian gaming technology company to launch mobile entertainment in the...

Prarambh, Indian Startup Ecosystem, and Modi Government

The Indian Prime Minister Narendra Modi had announced a Startup India seed funding worth 1,000 crores INR to allow Indian startups to secure initial...
Byju's is setting up a record fo acquiring the best of the startup sector and with the latest acquisition of Aakash Educational Services Limited.

Is Byju’s aiming at monopoly with the 1 billion dollar acquisition of Aakash?

The education sector is rapidly changing. The way of education itself is changing, but at what rate? Is it alarming, or is it unprecedented?...