Faasos (1), run by Rebel Foods, has rebrand itself as EatSure. With the latest exercise, the company has joined the big companies that recently completed the rebranding exercises. It includes Navi, Urban Company, and INDMoney.
Reportedly, the rebranding is done to reflect complete hygiene across its entire supply chain. The movement came during the period where people are avoiding restaurant cooked meals and cloud kitchen foods. The firm is also emphasizing its surety about its ingredients, process, and packaging. The move is likely conducted to remove any hygiene concerns.
Users could see the rebranding App Store, Play Store, App Store, and online ordering platforms Zomato and Swiggy. Notably, Rebel Foods run several brands under its roof. It includes Oven Story, Behrouz Mandari, and Lunch Box. However, the most popular brand of Rebel Foods is Faasos.
Rebranding of Faasos to EatSure Aims to Resolve User’s Concerns and Doubts
Food-tech businesses in India observed a severe impact because of the COVID-19 pandemic. They kept almost no business during the nation-wide coronavirus lockdown, between March End to June. Many online food ordering platforms and cloud kitchens claimed that they had achieved the pre-pandemic peak. However, concerns regarding virus contraction and hygiene are holding users to place orders frequently. The rebranding is aiming to resolve these issues and problems.
After Zomato and Swiggy, the top food aggregators in the food-tech market, Rebel Food is the third-largest company in India. In 2020, the company had secured 76.5 million USD in its Series E funding round from Coatue Management. As per reports, the company valuation now stands at nearly 820 million USD after its extended Series E fundraise.
As per reports, he CloudKitch of Travis Kallanick was in talks with the Mumbai-based startup to accumulate a small stake in the company. However, Rebel Foods have not received any proceeds from the company, founded by the former CEO and co-founder of Uber.