Faasos Rebranded as EatSure by Rebel Foods

Rebel Foods has rebranded Faasos as EatSure. The food-tech major has announced the rebranding to its users via email. The company has now joined the list of big companies, including Navi, Urban Company, and INDMoney, who recently completed rebranding exercises.

Faasos (1), run by Rebel Foods, has rebrand itself as EatSure. With the latest exercise, the company has joined the big companies that recently completed the rebranding exercises. It includes Navi, Urban Company, and INDMoney.

Reportedly, the rebranding is done to reflect complete hygiene across its entire supply chain. The movement came during the period where people are avoiding restaurant cooked meals and cloud kitchen foods. The firm is also emphasizing its surety about its ingredients, process, and packaging. The move is likely conducted to remove any hygiene concerns. 

Users could see the rebranding App Store, Play Store, App Store, and online ordering platforms Zomato and Swiggy. Notably, Rebel Foods run several brands under its roof. It includes Oven Story, Behrouz Mandari, and Lunch Box. However, the most popular brand of Rebel Foods is Faasos. 


Rebranding of Faasos to EatSure Aims to Resolve User’s Concerns and Doubts

Food-tech businesses in India observed a severe impact because of the COVID-19 pandemic. They kept almost no business during the nation-wide coronavirus lockdown, between March End to June. Many online food ordering platforms and cloud kitchens claimed that they had achieved the pre-pandemic peak. However, concerns regarding virus contraction and hygiene are holding users to place orders frequently. The rebranding is aiming to resolve these issues and problems. 

After Zomato and Swiggy, the top food aggregators in the food-tech market, Rebel Food is the third-largest company in India. In 2020, the company had secured 76.5 million USD in its Series E funding round from Coatue Management. As per reports, the company valuation now stands at nearly 820 million USD after its extended Series E fundraise. 

As per reports, he CloudKitch of Travis Kallanick was in talks with the Mumbai-based startup to accumulate a small stake in the company. However, Rebel Foods have not received any proceeds from the company, founded by the former CEO and co-founder of Uber. 

+ posts

Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Rucha Joshi
Rucha Joshi
Rucha Joshi is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student. She's currently working as a content writer and is always interested in a challenge.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories


ALTBalaji Invests on Tring, A Celebrity Engagement Platform

ALTBalaji (1), a Balaji Telefilms Limited subsidiary, has acquired a 17.5% stake in Tring, an online celebrity digital engagement platform, for an undisclosed amount....
Ultraviolette Automotive

Ultraviolette Automotive Secures Fundings in Ongoing Series B Round

On Monday, Ultraviolette Automotive (1), a Bengaluru-based startup, declared that it had secured an undisclosed amount of funding as part of its ongoing Series...

Beardo Records 78.5 Crore INR Revenue, 10x Surge in Profit

At the time of its acquisition, the co-founder and Chief Executive of Beardo (1), Ashutosh Valani, claimed that it was profitable in 2020. The...
Drishti Kharbanda (Sarvani, Founder)

Sarvani Talks ‘Why our stories Matter?’

“Our stories, our struggles may be different but our reality is the same’’ - Drishti Kharbanda (Sarvani, Founder) The current generation is so sparkled by the...

DLF Has Secured 2,400 Crore INR to Refinance Debt

DLF Cyber City Developers Ltd (DCCDL) is a joint venture of DLF (1) and GIC Pte Ltd, a sovereign fund based in Singapore. It...
The ministry of affairs {MCA} has given a 15 days order to these ecommerce websites, and SC has asked for a clear explanation of the whole scenario.

Supreme court targets Amazon and Flipkart amid season sale

Supreme court (SC) is on the way to making some required changes, and they have chosen an accurate time to make such decisions. As...

Genius Secures 2 Million USD from Angel Investors

Genius Teacher (1), an edtech firm founded by Advitiya Sharma, a former co-founder of, has secured 2 million USD fundings from top executives...

LimeRoad Secures 11 Crore INR from Willmind Holdings

LimeRoad (1), an ecommerce platform, has secured 11 Crore INR from MA Willmind Holdings, a Mauritius based firm. According to the MCA, Ministry of Corporate...