Launched in January 2020, Fantasy Akhada (1) claimed that it has over 1 lakh, active customers. They have formed a long-term partnership with Harsha Bhogle. The company added that he would not only be the face of the brand, but he will also provide his guidance in the journey. As per the company, Bhogle has tremendous experience and an in-depth understanding of sports, especially cricket.
Amit Purohit, Founder of Fantasy Akhada, also added that the startup is sure that Bhogle’s understanding of fans’ behavior and preferences and strong business background will help the startup plan their next phase.
Fantasy Akhada to Grow in Traditional Fantasy Sport Format
The sports startup is planning to accelerate its growth. They will opt for the traditional daily fantasy sports format. Fantasy Akhada will expand its scope with different gameplay options to drive engagement.
Harsha Bhogle, while commenting on his investment, stated that he has always been into fantasy sports. He said that such sports allow fans to test their wits facing others. It will enable them to involve deeply with the game.
Fantasy Akhada has taken the initiative for hard-core sports lovers. They understand the fantasy sports and fan demands, he added. Harsha Bhogle further stated that he enjoys when he sees young people driving and trying to move forward. Bhogle hopes that Fantasy Akhada will soon emerge as a platform where fans can engage and play and enjoy fantasy sports.
Notably, the startup is growing at a rapid pace since its launch. It has a growth rate of more than 100 percent every month. There has been significant growth in the daily users post the lockdown on sports. The user numbers have grown after the world ended the lockdown on sports. The fantasy game startup is now cashing in on the upcoming IPL 2020 and hopes that the cricket calendar will grow rapidly.