Here are the top 10 Instagram influencers in India

From film stars to sportspeople, many celebrities in India are prominent Instagram influencers. Read on to know who are the top 10 Instagram influencers.

Who are Instagram influencers?

Instagram, as a social media platform, keeps roping in more and more users every day with its highly creative space for exciting content. This power of social media has enabled many brands to reach more customers through marketing techniques. You can find that the Instagram pages of Nike, Netflix etc. has millions of followers. However, gaining such a massive audience through a business account on Instagram is not an easy task for smaller companies. Therefore, many smaller brands are using celebrities, sports stars and other Instagram influencers to promote their products. Let’s take a look at the top 10 Instagram influencers in India.


Top Instagram influencers in India

Hardik Pandya

Instagram influencers

Hardik Himanshu Pandya is a famous Indian International cricket player with a vast following on social media. He is married to Nataša Stanković, an Indian based Serbian dancer and actress. Their first baby boy was born on 30 July 2020. Hardik has 12.6 million followers on Instagram and has made more than 1000 posts. His active engagement with his followers makes him one of the top Instagram influencers in the country. He receives an average of 2 million likes for his posts. He has made his feed exciting with pictures from his personal and professional life.


Alia Bhatt

Instagram influencers

Alia Bhatt is an Indian actress who has aced many roles in Bollywood films. You can consider her as one of the best Bollywood actresses of the last decade. She is the beneficiary of a number of honours, including two Filmfare Awards, and is one of the highest-paid actresses in India. In the year 2014, her fame and success helped Alia Bhatt to make it into the list of Forbes India’s Celebrity 100. She was also one among the Forbes Asia’s 30 Under 30 list. Alia has one of the most follow-worthy accounts among the leading Instagram influencers. She has around 49 million followers on Instagram. You can find pictures with her charming little cat, adorable selfies, travel photography, shoot diaries, the stunning red carpet looks and a lot more. Alia consistently keeps her fans refreshed with her frequent Instagram posts.


Jannat Zubair

Instagram influencers

Jannat Zubair Rahmani is a TV performer known for her character in the Colors television Series named Phulwa. Her role in the film Hichki a year ago has also made her popular among Indians. She began her journey in the television business as a child actress. For a 17-year-old girl, Jannat Zubair has reached great fame on social media. She has more than 18.4 million followers on Instagram. As one of the Instagram influencers, she usually collaborates with brands like Huawei and OnePlus. Each post made by Jannat Zubair has an average engagement rate of around one million. She also has a YouTube channel called Complete Styling with Jannat Zubair.


Virat Kohli

Instagram influencers

He is the captain of the country’s cricket team and is also one of the most extraordinary batsmen in the world. He is one of only three Indian cricketers who received the country’s A+ contracts. In the year 2020, Virat Kohli has a guaranteed salary of one million dollars. As a famous sportsperson, he has a total of 134 million fans on Twitter, Facebook and Instagram. On Instagram alone, Virat Kohli (1) has more than 72.5 million followers and an authentic engagement rate of 1.6 million. His fame as one of the best Instagram influencers brings him a revenue of more than $20 million every year from huge brands like Audi, Hero, MRF, Puma, Valvoline and many more.


Rashmika Mandanna

Instagram influencers

Rashmika Mandanna is one of the most emerging actresses in the South Indian movie world. She has won the hearts of the crowd with her gorgeous and enchanting persona and characters in films like Dear Comrade, Geetha Govindam and Bheesma among others. Rashmika has earned an immense fan following on most social media platforms ever since she made her debut in films. Rashmika Mandanna frequently continues sharing astonishing pictures and videos of herself on Instagram. She actively engages with her followers which makes her one of the biggest Instagram influencers. She has 7.9 million followers and an average of 1.6 million likes per post.


Kartik Aaryan

Instagram influencers

Kartik Tiwari, who is more popularly known as Kartik Aaryan, is an Indian actor who has acted in a number of successful Bollywood movies. Formerly an engineer in biotechnology, he followed his passion for modelling which led him to the film industry. Though there were some initial struggles, his talent was finally recognised. As of now, he is one of the most promising actors of the Hindi film industry. He continually keeps his fans engaged with his drool-worthy account on Instagram. He uploads exciting pictures and videos from his daily life. Kartik Aaryan has more than 19 million followers and receives an average of 1.3 million likes for each post.


Shraddha Kapoor

Instagram influencers

Shraddha Kapoor is another stunning and multi-talented actress with a tremendous following on social media. You only need to take one good look at her Instagram page to realise her fame and success. Her Instagram page has more than 53 million followers and receives an authentic engagement of 1.2 million. These factors make her one of the leading Instagram influencers. She has prevailed upon the hearts of numerous supporters by sharing elements of her life on her page. Each new post in her feed leaves the audience wondering what she’s after next. Reaching 50 million followers had been a recent colossal achievement, and she expressed her gratitude on Instagram for the same.


Neha Kakkar

Instagram influencers

Neha Kakkar is a famous name amongst playback singers in the country today. Having sung melodies like London Thumakda, Dilbar, O Saki, Neha has established a strong fan base in Bollywood. Her hard work and talent have bestowed her a unique spot in the business with her beautiful voice. Her huge success has also made her one of the mainstream female singers in the industry. The fact that she is a self-made celebrity adds the cherry on top for her glory. She keeps her fan following updated about her life through her social media accounts. Her Instagram account, with over 43.6 million followers makes her one of the most stunning Instagram influencers. She frequently collaborates with Samsung India and top fashion brands. She receives an average of 1.3 million likes per post.


Bhuvan Bam

Instagram influencers

He is an Indian comedian, singer and musician with a massive following on social media platforms like Youtube, Instagram etc. He is also famous for his YouTube comedy channel named BB Ki Vines. In 2018, Bam was able to become the first Indian individual YouTube content maker to cross the milestone of 10 million subscribers. His charisma and entertaining content on his Instagram page have attracted many followers. He has more than 11 million followers and receives an average of 1.3 million likes for every post. His engagement rate with the followers in 12.3 per cent. Being one of the young Instagram influencers, he has collaborated with many famous brands like Beardo.


Sara Ali Khan

Instagram influencers

Sara Ali Khan is actively flying towards her tremendous Bollywood career. The 24-year-old is impressively passionate in her work, and the results are very evident. Sara Ali Khan denoted her entry into Bollywood with Abhishek Kapoor’s ‘Kedarnath’. She has also presented an impressive performance in Rohit Shetty’s ‘Simmba’. The actress also keeps her fans entertained through her social media accounts. Having 27.1 million followers on Instagram is an achievement that is great for her age. As one of the most gorgeous Instagram influencers, she has collaborated with many large fashion brands.



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Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

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Nidhia Sebastian
Nidhia Sebastian
Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

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