Dispo’s app gives Instagram a cash run with an old-school camera-inspired photo app. Given that the app seems to be overtaken by fans like Gigi Hadid and Tana Mongeau overnight, you probably want it on your ASAP telephone. You probably got empty when you checked Google Play for the new app. Unfortunately, Dispo is not available from March 22 22nd on Android, but you should know that the app is available on Android telephones. On February 23, the beta version of Dispo became the fourth most downloaded application on the AppStore. All iPhone users can download it now.
Dispo, a new, invite-only app that gives back some more of the fun of a disposable camera, has everyone talking. David Dobrik, a popular YouTuber who rose to prominence on the now-defunct social network Vine, founded it. It is the fifth most popular photo and video app for iPhone as of Thursday, ahead of Google Photos. It’s similar to Instagram or VSCO but without the ability to see your photos right away. You can’t edit photos either, and it’s less social. The idea of Dispo is straightforward, which is part of its appeal in an age when people seem to crave instant gratification. A viewfinder, zoom controls, and a flash are all included (1).
David Dobrik, a YouTuber and social media personality, created the Dispo app. Dobrik launched Dispo in late 2019 after leading The Vlog Squad on YouTube. According to the dot.LA, the app was previously known as David’s Disposables and is a camera app that functions as a disposable camera and produces retro-looking images. Users must wait for their photo to “grow” before receiving it at 9 a.m. local time. The result is a more genuine-looking photograph–not the filtered, edited photos that Instagram users have come to expect, but something more raw and real.
Dispo’s aesthetic is more genuine and unfiltered, which Gen Z has come to accept on social platforms like TikTok. Last year, Dobrik told the Wall Street Journal that the idea for Dispo came to him after he saw his friends taking pictures with actual disposable cameras at parties. The final product was not filtered or edited in any way. “You’re not sitting there making sure you get the right photo with disposable photos,” Dobrik explained. Dispo has a social aspect to it, where people can share their camera rolls and take a picture and get it the next morning. Dispo has a social aspect to it, where people can share their camera rolls and take a picture and get it the next morning. According to the company, the app’s invite-only version with the social element quickly reached the 10,000 user limit over the weekend after users in Japan flocked to the app. The original version of the app with only photo-taking capabilities is still available (2).
According to Crunchbase, Dispo raised 4 million dollars in a seed round led by Reddit co-founder Alexis Ohanian’s VC firm Seven Seven Six in October 2020. The round included celebrity investors like The Chainsmokers and actress Sofia Vergara and VC companies like Shrug Capital and Unshackled Ventures. According to the firms, Reddit co-founder Alexis Ohanian’s new venture fund made its first investment in a Los Angeles-based app that lets people relive disposable cameras’ nostalgic features. (3). The Seven Seven Six fund spearheaded a 4 million dollar seed round for Dispo; Mr. Dobrik and Dispo CEO Daniel Liss claim that the app provides users with something other social media platforms don’t: authentic, un-edited real-life moments.
Dobrik and Dispo had received Series A funding from Spark Capital, according to an Axios report. Spark and Dispo both declined to comment. This cash infusion came after Dispo filled its 10,000-user TestFlight capacity for its Japanese launch in a single weekend, generating enough buzz to pique investor interest. The value proposition of Dispo is that it incorporates a disposable film camera’s nostalgia into an app. The interface is designed to look like the back of an old disposable camera. Users can only see a small preview of the upcoming picture through a digital reconstruction of the diopter on a disposable camera. The app’s only feature is the ability to toggle the flash on and off (4).
“Dispo is ecstatic to announce that two of the internet’s greatest superheroes have teamed up to bring joy and authenticity back to social media. Alexis’s vision for Seven Seven Six wowed us, and we’re honored to have been his first investor. He and his team will fundamentally change the way venture capital is done. “It was easy to pick Seven Seven Six as our lead investor because no one knows the power of creators and social networks like Alexis Ohanian,” Daniel Liss said. “We’re also thankful for the contributions of our many outstanding investors, who bring a wealth of experience from Silicon Valley, Hollywood, the internet, and beyond.”
What’s with the craze of the disposable camera?
Many Gen Zs and millennials these days prefer grainy, light-streaked images with overly saturated colors taken with an old-school disposable camera. Kate Rozansky, 18, of Encino, Calif., said, “They look more authentic.” “I love how vivid the colors are.” It reminds me of childhood pictures taken by my parents.” Justine Riddle, 18, of Burbank, carries a Fujifilm QuickSnap in her black Dickies mini backpack almost everywhere she goes. Riddle used disposable cameras to take over 600 pictures during her senior year at Campbell Hall School in Studio City (5).
This trend has no official name, but the TikToks related to it have a similar format: Zoom in on the plasticky Kodak camera, then cut to a shot of your film prints, which show you and your big group of friends having the time of their lives. Other trendy songs that sound like they would be played over a montage in a coming-of-age film are frequently used in the videos. On TikTok, a search for the hashtag disposable camera yields hundreds of videos with a total of 14 million views, with comment sections usually filled with information on where to get film produced, how to avoid dark photos, and others hoping they had friends to take these types of photos with.
Disposables aren’t exactly new, and neither is the nostalgic use of film cameras. You might recall the polaroid craze from a few years ago when young people were photographed with multi-colored Fujifilm Instax Instant Film Cameras available at Urban Outfitters. The ironic phenomenon of disposable cameras invading online platforms, on the other hand, is worth noting. Thousands of Instagram accounts exist exclusively devoted to people’s disposable images. Since 2019, celebrities such as Kendall Jenner and Gigi Hadid have had disposable accounts. Still, the trend seemed to take off among teenagers after ultra-popular YouTuber David Dobrik made using disposables a part of his brand.
Dispo, the new app, is one of many Instagram challengers (6), but some make more sense than others. It’s a camera app that takes you back to the days of disposable cameras. The wait was the most difficult aspect of using disposable cameras. Of course, such cameras have fallen out of favor. Still, they once swept the photography world, allowing photographers to capture a rush of moments without having to fiddle with exposure controls or focus. When disposable cameras were popular, people would bring them to parties and then gather them the next day and be sent to be developed. Some of the pictures were artistic, while others were hilarious and out of focus (7).
Recent News and Controversies
After its co-founder, YouTube creator David Dobrik became embroiled in controversy, some investors have begun to distance themselves from Dispo, a fast-growing photo-sharing app. He also resigned from the BOD (board of directors) of Dispo, the photo-sharing app and social network he co-founded in 2019, according to a statement sent to The Information on Sunday. According to a Business Insider report, Dobrik’s departure comes after sexual assault charges against a member of Dobrik’s ‘Vlog Squad,’ a group of social media producers associated with the young star (8).
Spark Capital, (9) which just a month ago led Dispo’s 20 million dollar Series A at a 200 million dollar valuation, announced on Sunday that it would cut all ties with the company. The company wrote on Twitter, “We have stepped down from our position on the board and are in the process of doing arrangements to make sure we do not profit from our recent investment in Dispo.” In a statement, he said, “David has decided to step down from the board and leave the company to not detract from the company’s growth.” “Dispo’s team, product, and, most importantly, our community, all stand for creating a world that is diverse, inclusive, and empowering.” (10).
Following Spark Capital’s announcement that it would sever all ties with Dispo in the wake of scandals surrounding co-creator and prominent YouTuber David Dobrik, two of the app’s earliest investors have done the same. Seven Seven Six and Unshackled followed suit as well, announcing that any potential profits from investments will be donated to firms helping survivors of sexual assault. According to Seven Seven Six, the allegations against Dobrik are highly troubling, an early-stage venture capital firm founded by Reddit’s Alexis Ohanian, and are directly at odds with the firm’s core values.
“We’ve decided to donate any profits from our investment in Dispo to an organization that helps sexual assault survivors. According to the firm’s statement, “we have believed in Dispo’s mission from the beginning and will continue to support the hardworking team bringing it to life.” Ohanian has retweeted the statement from their account but has not stated his own. Unlike Spark, which has resigned from its board of directors, its language suggests that it will continue to support Dispo. Unshackled Ventures also tells TechCrunch that any profits from the Dispo investment will be donated to organizations that help survivors of sexual assault (11).
Maitri (12), a non-profit that helps women survivors, is one of the organizations to which the company plans to donate. “We are a majority-female team that is not taking this lightly. According to the statement, “We fully support their decision to part ways with David.” The company did not say whether it would continue to support Dispo after Dobrik. It’s unclear how Spark Capital, which is in the process of ensuring it doesn’t profit from Dispo as well, will handle its financial stake. With a 20 million dollar Series A funding led by Spark Capital just weeks ago, the firm was valued at 200 million dollars.