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The strategy: How Jio has taken over half of the market share in terms of Internet User Base

The surge in March

India was in the clutch of the pandemic by the end of March 2020. But that was not the only huge change that happened in the month. We witnessed a substantial growth in the total number of internet users in the country. The country’s web user base had an expansion of 16.72 peacent. It changed from 636.73 million for the 3rd quarter of 2019 to 743.19 million toward the finish of March 2020. The most recent information by the Telecom Regulatory Authority of India (TRAI) clarified the numbers.

The leading data providers in India

The quarterly progress has been 3.40 percent from 718.74 million clients toward the finish of December 2019, indicated the report on the quarterly presentation by TRAI. Jio’s stake in the user base for the quarter finishing March 2020 is at a huge 52.26 per cent with over 38.83 crore clients. Airtel holds 23.64 per cent of the market with more than 17.56 crore supporters. Meanwhile, Vodafone Idea controlled 18.77 percent share with almost 14 crore users.

The growth of Jio

With more than 388 million users, Jio (1) is one of the most inventive web organizations in the world. The company is planning to grow into offline commerce as well. They are making a cross breed, online-to-offline business phase by coordinating Reliance Retail’s physical commercial center with Jio’s computerized framework and administrations. This portal will unite 350 million client footfalls at Reliance Retail stores, 307 million Jio network clients. It will also help 30 million retail traders all over India who give the last-mile physical market connectivity. Jio’s free voice call and free internet plans have increased their client base into twice as that of 2018.

Other changes

As per the statistics, the rate of use for broadband web expanded by 3.85 percent this year. From 661.94 million toward the finish of December 2019, it became 687.44 million towards the finish of March 2020. The information is present in the TRAI report named ‘Indian Telecom Services Performance Indicators, January-March, 2020’. Web access with a base limit of 512 kilobits for every second or more is characterized as a broadband network. Similarly, narrowband alludes to net access with lower speed.

Wireless web followers expanded to 720.7 million toward the finish of March 2020. This shows a quarter-on-quarter development pace of 3.51 percent. At the same time, the quantity of web consumers in India has been on a spike since Covid-19 started spreading all over the nation in mid-March. This led to a boost in the market for home broadband connections. “It was near 3x times the typical interest,” said Vivek Raina, CEO of Excitel Broadband. The company offers fast broadband administrations in Delhi NCR, Jaipur, Hyderabad, Bengaluru and Lucknow.