McDonald’s India North & East Joins ONDC
McDonald’s India North & East has joined the government-backed open network for digital commerce (ONDC) to enhance accessibility for both existing and new customers.
Enhanced Accessibility Through ONDC
McDonald’s India North & East products will now be available across ONDC buyers’ applications, offering exclusive à la carte and meal options.
ONDC’s Growth and Impact
T Koshy, MD and CEO of ONDC, highlighted the growing acceptance and trust that established brands like McDonald’s have in ONDC's open, inclusive, and interoperable network.
About ONDC and Its Impact
Launched in the latter half of 2022 and backed by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC is an open network aimed at unbundling the existing closed network of digital commerce, enabling small businesses to participate in the space.
Sustainability Concerns and Integration with ONDC
Despite its cost advantages, several brokerage firms have pointed out that ONDC's price incentive offering is sustained through network-sponsored discounts, which may be unsustainable in the long run.
Prominent Players Integrating with ONDC
Various prominent players in the industry, including Delhivery, Paytm, Phonepe, Uber, IDFC Bank, Kotak, Shiprocket, Dunzo, Tata Neu, and others, have integrated some of their services with ONDC, indicating its growing influence in the digital commerce landscape.
