Each creator wishes to monetize their content but is hardly aware of the process involved in monetizing. On the other hand, multiple brands are still relying on the traditional and untrodden ways of marketing, brand awareness, and product & service promotion. Mudassir Mandviwala, hailing from Mumbai, noticed the digital and mental gap between the understanding of creators and brands and created his startup The Crazy Entrepreneur as a bridge to these differences.
The academic oracle considers his startup to be driven by ROI and powered by Intelligence. The Crazy Entrepreneur is creating a global community of creators that will be led by the vision of creativity and collaborations. For the brands, TCE carries out digital campaigns, influencer marketing, online reputation management, mobile marketing, and assist them in growing as a Brand in a particular niche.
Mudassir, a Vidyalankar Polytechnic alumni, faced a lot of challenges as a young 18-year-old entrepreneur. He told TimesNext about various impediments he & his firm had to meet, like building strategic partnerships and creator management that vary from campaign to campaign depending upon the brand & creator type. The major challenge was to drive ROI for a particular campaign, managed by the analytics team.
The agency is running 10 Indian and International campaigns simultaneously. The startup has worked for brands like BIGO, Asia Innovations Group, Hong Kong, Scorp App Global, Sharechat, etc. to assist them in their Influencer Marketing and Digital Marketing needs.
Talking about The Crazy Entrepreneur’s first milestone, as a firm, Mudassir, CEO at TCE, told TimesNext,
“According to me successfully executing our first advanced digital campaign for a Social Media Application- ShareChat by enrolling and managing over 100+ Youtubers and generating 5 million impressions and opening our two virtual offices in Spain for Global Creators is a milestone for us.”
Vision for the company & beyond
The Mumbai-based company started from 8 core team members to 20 dedicated employees across the globe with a presence in Spain to cater to the needs of the global creators. The company aims to expand its Influencer Marketing Services and Creator Management Network all across the globe in the next five years.
The Crazy Entrepreneur also plans to launch its own social media application to provide integrated solutions for both brands as well as creators. With the help of AI, Data Analytics & Blockchain, the company will be able to assist budding creators in expanding their creative content & brands to execute their campaigns seamlessly.
“We are determined to build TCE as the World’s Largest Influencer Marketing Platform & Agency along with AI-driven technology.”