How 18-year-old Mudassir Mandviwala is bridging the gap between brands & creators with his startup, The Crazy Entrepreneur

The Crazy Entrepreneur is forming a global community of creators that will be led by the vision of creativity and collaborations.

Each creator wishes to monetize their content but is hardly aware of the process involved in monetizing. On the other hand, multiple brands are still relying on the traditional and untrodden ways of marketing, brand awareness, and product & service promotion. Mudassir Mandviwala, hailing from Mumbai, noticed the digital and mental gap between the understanding of creators and brands and created his startup The Crazy Entrepreneur as a bridge to these differences. 

The academic oracle considers his startup to be driven by ROI and powered by Intelligence. The Crazy Entrepreneur is creating a global community of creators that will be led by the vision of creativity and collaborations. For the brands, TCE carries out digital campaigns, influencer marketing, online reputation management, mobile marketing, and assist them in growing as a Brand in a particular niche. 

Beginning hindrances

Mudassir, a Vidyalankar Polytechnic alumni, faced a lot of challenges as a young 18-year-old entrepreneur. He told TimesNext about various impediments he & his firm had to meet, like building strategic partnerships and creator management that vary from campaign to campaign depending upon the brand & creator type. The major challenge was to drive ROI for a particular campaign, managed by the analytics team.


Agency’s achievements

The agency is running 10 Indian and International campaigns simultaneously. The startup has worked for brands like BIGO, Asia Innovations Group, Hong Kong, Scorp App Global, Sharechat, etc. to assist them in their Influencer Marketing and Digital Marketing needs.

Mudassir Mandviwala
Mudassir Mandviwala

Talking about The Crazy Entrepreneur’s first milestone, as a firm, Mudassir, CEO at TCE, told TimesNext,

“According to me successfully executing our first advanced digital campaign for a Social Media Application- ShareChat by enrolling and managing over 100+ Youtubers and generating 5 million impressions and opening our two virtual offices in Spain for Global Creators is a milestone for us.”


Vision for the company & beyond

The Mumbai-based company started from 8 core team members to 20 dedicated employees across the globe with a presence in Spain to cater to the needs of the global creators. The company aims to expand its Influencer Marketing Services and Creator Management Network all across the globe in the next five years. 

The Crazy Entrepreneur also plans to launch its own social media application to provide integrated solutions for both brands as well as creators. With the help of AI, Data Analytics & Blockchain, the company will be able to assist budding creators in expanding their creative content & brands to execute their campaigns seamlessly. 

He added,

“We are determined to build TCE as the World’s Largest Influencer Marketing Platform & Agency along with AI-driven technology.”

+ posts

Shreyas Aravind is a mechanical engineer by profession. He is a good orator and writes with passion. Shreyas Also a vivid learner and an eager enthusiast.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Shreyas Aravind is a mechanical engineer by profession. He is a good orator and writes with passion. Shreyas Also a vivid learner and an eager enthusiast.

1 Comment

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

subscription model

How Can Content Creators Make Most of the Subscription Model?

In our last article, we talked about how Instagram is rolling out Subscriptions for creators to help them make monthly recurring income. Today, we want...
Instagram Subscriptions

Instagram Subscriptions For Creators to Make Monthly Recurring Income

Starting from the USA, Instagram users will soon be able to subscribe to a small number of influencers and creators to access exclusive features...
content writing

AI Will Disrupt the Content Marketing Space in 2022 & Beyond

Artificial intelligence has taken over almost every aspect of communication, from Google Assistant answering our vocalized questions to Alexa recommending products based on our...

Evolution of Fintech, Traditional Banking, and Their Collective Impact

Today, Fintech has become a household name, yet still a brand new term for several others. Fintechs are largely technology and financial expertise businesses that...
Indian rupee

Indian Rupee is Declining; Here is Everything You Need to Know!

Indian rupee ended 2021 at almost 20 months low and as the worst-performing currency in Asia (1). Yes, it is good for exporters as...
purple cow theory

Purple Cow Theory: Businesses Find Success When Remarkable

Imagine you are an investor or even one of the sharks in the new Shark Tank India show. You are listening to several pitches;...
trends 2022

Latest Business Trends, Opportunities, and Lessons

The shift in Consumer Behaviour in 2022 Consumer behavior and expectations have shifted dramatically in the last 18 months. According to the latest report by...

Prop Tech Will Drive the Future of Real Estate in 2022

The year 2020 was pivotal with the coronavirus pandemic accelerating technology adoption in the real estate industry. The phenomenon is similar to how the...