OLA: The New Food Delivery Application

Following the path of their Arch rival, "Uber" OLA is now ready to participate in the new competition, and it is nothing else but Food delivery. YES, on Friday, OLA launches its food delivery application named as OLA cafe in 4 metros cities, including Delhi, Mumbai, Bengaluru, and Hyderabad.

OLA (1) is one of the leading competitors in the Cab-hailing business. Millions of customers operate OLA in nearly 250+ cities across India, Australia, New Zealand, and the UK. Under the experience of CEO Bhavish Aggarwal and Ankit Bhati, OLA has established them as the best in the business. However, this lockdown has affected every industry, and the same has happened with OLA. According to sources, OLA’s revenue has decreased by nearly 95% in the past two months. Moreover, the industry is still struggling to get back into business with a lot of expectations.

The reason mentioned above is one of the biggest reasons why OLA is now looking to step into different industries, including food delivery and OLA money. The industry is on the same path as their arch-rivals Uber. Recently OLA food delivery, also named OLA Cafe, has started in 4 metro cities of India.

Food delivery as an option

The real question that arises here now, “Is food delivery a bad option?” And the answer to this question is “NO.” Keeping the modern time in mind, food delivery is one of the most excellent options available. Apart from that, OLA already has a vast customer base that will surely help the franchise boost during the business’s initial stage.

Besides this, most people nowadays prefer to order food online during their working hours, which will help OLA enter this new market quickly. OLA has already earned customers’ reliability and trust over the years, which will help the company gain more customers than their competitors. 

In the absence of Uber eats, OLA can gain success in less time, and outcomes are expected to be huge. Moreover, the Indian population is now totally focused on giving more importance to Indian brands, which can be critical to OLA’s success. Independent India is the new trend, and it is high time for OLA to get attention by promoting its new facility locally and internationally.


Advantages to local customer

OLA Cafe will bring many advantages to the local audience and food as more people will get employment under the OLA cafe’s banner. OLA has already contributed a lot to Indian employment, and OLA Cafe will provide more work to India’s local audience. However, this lockdown has been a rough time for every company. Covid-19 is the main reason OLA has to free a few of its employees, but they have ensured that they will get full help in health care, finance, and security. Moreover, OLA has also given them a salary of 3 months before laying them off. OLA has also promised that the remaining staff will get the full tenure, and all the action will be taken after a 1:1 conversation with the employee and HR department.

People who lost their jobs during this pandemic can get help and employment with the help of OLA Cafe. Earnings will automatically rise when registered OLA riders deliver food, which will be a good aspect for them personally. Here’s the list of the area where OLA Cafe is activated.

Bangalore – Indiranagar, Koramangala, JP Nagar, MG Road, Brookefield, Whitefield, Bellandur

Hyderabad – Hitech City, Gachibowli, Madhapur, Jubilee Hills, KPHB

Delhi – Rajouri Garden, Dwarka, Greater Kailash, Janakpuri, Pitampura, Saket, Defence Colony

Mumbai – Powai, Bandra West, Andheri West, Lower Parel, Nariman Point, Vashi, Borivali West, Santacruz & Juhu


More features on the OLA app

Other than OLA cab and OLA cafe, one more aspect is known as OLA Money. OLA money can help you in paying your expenses and bill. Also, you can make the necessary transactions. OLA money also has an OLA wallet where you can keep your funds secure and safe. You can use this fund while booking OLA rides or Ordering from OLA Cafe. OLA doesn’t apply any additional charges during the transfer, and funds are transferred effectively and efficiently. 

Great offers and cashback are available on OLA money, which will be directly transferred to your bank account or your OLA wallet. 

By unlocking all these features, OLA is trying to control most Indian markets and gain a large profit. 

OLA rides, OLA Cafe, and OLA money together make OLA unique from any other app in the world. This also helps OLA to take a step ahead of the market competitors. 


Expectations by customers 

As discussed, OLA has a vast customer base, and a large customer base brings pressure and more expectations for the company. This customer base creates a significant stress on OLA’s customer service, and till now, their service centers have delivered the best possible results. 

OLA has established OLA Cafe in only four cities, but the rest cities are still expecting OLA Cafe to be open soon. Restaurants and food hubs are also hoping to collaborate with OLA Cafe as quickly as possible, leading to a great combination. 

As OLA is stepping into something new, customers have whole new expectations from the same. Customers are eager to see new offers that the OLA cafe is going to present.

To Sum up, Stepping into the food business is a great initiative taken by OLA, and they have chosen the right time to step into food delivery. Lockdown was a difficult period for every company, and this is the main reason why even a large, settled company like OLA faced a revenue crisis. Still, it is now high time for them to take this initiative. Less competition can surely help them to gain massive profits and a vast customer base. To dominate the food field, OLA should make sure to make regular changes and create more beneficial offers for the customer to attract them.

+ posts

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

Customer-first marketing is a tactic that allows businesses to create content, product, & marketing campaigns that aim to put their customers first.

Your Ultimate Guide for Customer-First Content Marketing Plan

It offers a significant change from traditional marketing strategy, which focuses on creating marketing initiatives based on their organization's needs over customers' needs.  If you...
With the rapid rise of digitalization and businesses moving online, the popularity of no-code and low code apps is also moving up the ladder.

Democratization of the Tech World with Low-Code and No-Code Platforms

A slew of startups and early-stage companies are choosing NCLC, no code, low code software when the Indian software engineers' monthly remuneration is witnessing...
A growth mindset is an important lesson Elon Musk has taught to every business worldwide. Let us dive into this very lesson today.

Growth Mindset: A Key Success Lesson to Learn from Tesla’s Elon Musk

A stroke of ill luck has caught car companies into mayhem with a worldwide shortage of chips and ships. However, there is one company...
An energy crisis is looming over the coal supplies growing perilously low, adding challenges to the world's fifth-largest economy.

Explained: Why is India Experiencing Coal Crisis

Mere few days ago, people were in chaos as Facebook and its products were down for over six hours (1). Imagine if you had...
The phenomenon of startups helping startups goes a long way in building a dynamic, diverse, and driving entrepreneurial ecosystem.

Peer Mentoring: A Proactive Measure Needed for Startup Success

Being an entrepreneur can be pretty lonely. It is challenging to come across the right person to generate a peer mentoring relationship and learn...
Evergrande, the Chinese real estate giant, is the world's most indebted company at present. It owes more than 300 billion USD in liabilities.

Evergrande Crisis: The Chinese Infrastructure Giant is Set to Collapse

The Evergrande crisis in 2021 is reminding people of the 2008's economic crisis. The colossal Chinese real-estate developer is trembling while also threatening markets...

Get the Attention of High-Profile Founders, Investors, and Executives With These Tips

You may have several reasons for connecting with industry leaders, such as looking for new job opportunities, courting investors, selling their products, consultation, networking,...

Shiba Inu: The Rising Popularity of Dogecoin’s Spin-Off

Dogecoin, a crypto token that started as a joke, is now worth serious money. It is now challenged by an upstart, a puppy-themed competitor:...