ADVERTISEMENT

How PharmEasy became the most preferred medicines and health services provider in India
H

Let's read through the story of PharmEasy: a startup that has been achieving heights which started with an aim to provide health services at fingertips.

ADVERTISEMENT

Health is the most significant resource that one could have. Without a solid body, everything else in life would appear to be trivial. As every day passes, we are more convinced that if health is lost, all joy in life is lost too. So in the world, as we know it where services for all intents and purposes are accessible on the web, shouldn’t medical aids be as well? All things considered, it is! There are different online social insurance websites in India that strive to give the best clinical assistance to the people. PharmEasy is one such platform through which you can order medicines, healthcare products, and diagnostic tests, all without leaving your home.

Pharmeasy (1) has various tie-ups with hospitals so that the patients can get a free and convenient consultation with registered doctors. The personalized features of the platform help the doctors to analyze the vitals and health data of the patients. The full chain that they create connects pharmacy suppliers, patients, and doctors all across the country. They hope to make good quality health care available even to the most rural parts of India. The supply system is really efficient and seeks to complete the delivery within 6 hours of placing the order. 

PharmEasy was founded by Dharmil Sheth and Dr. Shavak Shah in 2015 and has extended its services across eight cities of India – Bangalore, Ahmedabad, Mumbai, Jaipur, Delhi, Mumbai, Noida and Kolkata. Within three years of being established, the device network of PharmEasy had extended to more than 20,000 pin codes. Now they cater to almost every single address in India. PharmEasy supplies to more than 25 lakh families and has a strong team of over 300 members. They continuously try to improve their services based on the feedback of the customers.

 

The faces behind Pharmeasy

PharmEasy Founders - Dharmil Sheth and Dr. Dhavak Shah
PharmEasy Founders – Dharmil Sheth and Dr. Dhavak Shah

PharmEasy was founded by Dharmil Sheth, an MBA graduate from IMT Ghaziabad. The co-founder is Dr. Dhavak Shah, who attained his MBBS from Rajiv Gandhi Medical College and MBA from XLRI Jamshedpur. The duo wanted to replace the traditional system of purchase in India with a system that the common man could understand. They also wanted this platform to have a user-friendly interface and be easily understandable. Thus PharmEasy was created with the aim to deliver the best quality of medicines and health service to the people of our country. 

pharmeasy working

The platform is manufactured in such a way that the customers can place an order with just three clicks. All they need to do is upload a picture of a legit prescription. A licensed pharmacist on the PharmEasy team checks the prescription before approving the order. After entering the address and making the payment, the medicine will be delivered straight to their home. PharmEasy also stores each person’s prescription details so that the next time they need to buy the medicine, they can repeat the same purchase with just a click. The mobile app also has a remainder component so that the patient never forgets to intake the medicine.

 

Pharmeasy: The vision

Team Pharmeasy
Team Pharmeasy

PharmEasy was established with a vision to make the healthcare system easily accessible to all sections of society. Even when there are numerous drug stores at every corner in our country, the founders of PharmEasy recognized the need for an online store for medicines. The people who are in need of essential medicines may not always be in a situation to walk to the nearby store. In such a case, making medicines and other medical products available online can make a massive difference in the lives of those people. 

Pharmeasy App Screenshots
Pharmeasy App Screenshots

The company stays true to its policies and does not give out medicines without a valid prescription. The products provided by PharmEasy are obtained with the help of a partnership with an offline trader, and they strictly follow the guidelines of the health ministry. Their business is always supervised, and it obeys the Drugs and Cosmetics Act of 1940. 

PharmEasy is frequently connecting with concerned administrative bodies at each level to effectively propose changes to old laws overseeing the internet services in the medical services segment. PharmEasy works for the eradication of spurious drugs, prescription misuse, self-medication, and drug abuse. They believe that this goal can be achieved with the favorable use of technology in this area.

 

The early obstacles and rising above them

Team Pharmeasy
Team Pharmeasy

The absence of help from the controllers was one of the huge difficulties that PharmEasy confronted in the beginning. Client mentality was another critical obstacle that they struggled hard to deal with. When PharmEasy was considered, clinical teleconsultations and the concept of supplying medication straight to home were incredible. Moreover, teaching patients about the significance of buying medications based on a valid prescription was a tedious exercise.

PharmEasy went into an association with Brand Capital, the key arm of Times of India Group that empowered them to carry out marketing about this rising startup. They gradually set up the brand ‘PharmEasy’ in the purchaser’s mind space and consequently quickened exchanges through their application. This attention was gained with the help of a Times Group 360-degree media intensification through print campaigns in Times of India and through different Times Group mediums like Times OOH, Radio Mirchi, and the foundation of Times Internet Ltd. 

With Brand Capital’s association, moderate evaluating, keen showcasing, and shopper driven administrations, the Pharmeasy company had the option to win the trust of its clients in a limited time. From then on, the company turned into an easily recognized name with loyalty in more than 1,000 urban areas in India. By the year 2018, the company had raised 40 million dollars through series A and B funding. 

 

Milestones and Awards received by Pharmeasy

PharmEasy received the Owler’s HOT in Mumbai award in 2016. Within two years of being launched, PharmEasy had been carrying out 80,000 orders every month. They also had a total of one lakh customers using their services across seven cities in India. They were also recognized as one of the top 100 most promising brands in India in the same year. In 2017, PharmEasy was selected by Forbes India among its “30 under 30” list

+ posts

Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

ADVERTISEMENT
Nidhia Sebastian
Nidhia Sebastian
Nidhia Sebastian is an English literature graduate who looks forward to a career that complements her passion. Her never-ending love for language has brought her to creative writing. Having an open heart to knowledge is what leaves her with a thirst to explore the world. She believes in living life to the fullest and hopes to convey the same enthusiasm through her words.

Leave A Reply

Please enter your comment!
Please enter your name here

ADVERTISEMENT

Trending