“What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.”
-T S Eliot
Sania Gupta, a double post-graduate in IT & Computer Applications, had humble beginnings while starting up her company Digital Kangaroos, a stellar Digital Marketing firm offering omnichannel digital marketing and web development solutions.
Sania got married young but never lost the enthusiasm to accomplish something in her life. Post marriage, she tried her hands on ad-hoc gigs like tutoring and writing as a freelancer. After a while, being the mother of a six-month-old, she started exploring work-from-home options that would help her establish her career.
In 2012, Sania sowed the seeds of her career and started blogging at a time when blogging was infamous as a concept. One of the blog, managed by her, namely MyStudyDestination, won the most prestigious Blogging Award- IBA 2017 in the field of education, hosted by IndiBlogger, which turned out to be the stepping stone of success for her journey of becoming a leading digital marketer.
Sania’s startup, Digital Kangaroos, aims at fulfilling their client’s goals through focussed efforts leaning towards achieving quantifiable and quality-driven results across all digital platforms. Their services include Social Media Marketing (SMM), Search Engine Optimization (SEO), Social Media Optimization (SMO), Complete Website Development solutions, Content Marketing, and Graphic Designing.
On being asked about her idea and inspiration for starting her startup, Sania told TimesNext,
“I started taking small steps and launched my first blog. Slowly and stealthily, one thing connected the other taking me closer to my dream.”
Challenging the patriarchal mindset
The biggest challenge faced by her was to test the mindset of people and establish a tech startup in Ludhiana instead of cities like Mumbai or Delhi, which are often believed to be equipped better, technically. Additionally, it was challenging to build trust in the market when the patriarchy-driven people are skeptical about the capabilities of a company operated by a woman. It was quite knotty to pitch projects initially, but gradually, everything started to fall into place seamlessly.
“Life is a journey; you never know where one step might lead you.”
Milestones, growth & vision
Sania views her first milestone was getting on-board with a US-based client, Recruiteze, which is one of the top-Applicant Tracking Systems in the world, sitting at a remote location in Ludhiana. It was also special as pitching in an international client was an achievement in itself, when local people don’t trust new companies.
Digital Kangaroos will soon be completing its two years since its launch and already has multiple national and international feathers in their hat. Currently, the company serves clients across the US, Canada, Australia, and India (Delhi, Chandigarh & Ludhiana).
Sania reckons Digital Kangaroos as one of the highly successful marketing agencies, owing to years of her hard work, determination, and perseverance. She visualizes her company to be a synonym for trust, quality, and disciplined approach.