The fashion industry is one of the most significant industrial sectors that is around us and where people work. This industry generates revenue as well as creates job opportunities as more and more people invest in this multi-billion dollar industry. From a multi-billion brand to a website providing made-to-order T-shirts and shirts services, the possibilities are vast in this sector, and the interest of people is increasing every day.
Some people work for a brand, and then some work and learn from the brand to one day use their knowledge and entrepreneurial skills to form their brand. One such person who has done this is Soumajit Bhowmik. Working with multiple e-commerce brands in his career, he had a clear understanding of the problems that are faced by a brand in the beginning as well as on a daily basis. Soumajit planned to solve this problem with his technology-focused approach towards online fashion and launched Styched.
The beginning of the journey
Belonging to Durgapur, West Bengal, Soumajit completed his B.Tech. from IIT Kharagpur. He worked with Centurylink for a year and then decided to start his own company. Over the years, Soumajit has been a part of many startups like sCubes, AdWize, RowdyAuto, FundorasBox.
Soumajit was also the part of Jabong as the head of marketing, and then he worked with Capillary Technology as director. He has also worked with several brands at the global level to help them with their growth and RoI.
What is Styched?
With the experience of working with several startups, Styched is a fast fashion ecommerce brand that works with technology at its core to drive efficiency and a production on-demand model that works with almost zero inventory. The brand is on a journey to establish itself as the leading youth brand globally, taking over the online market space by offering affordable clothing.
The backend support from the tech team helps them in keeping the inventory down to almost zero, which reduces the liquidation overhead, discounting, and helps them in maintaining low prices for the products. It uses the ML/AI that drives the logistics efficiently and reduce the RTO down to a minimum.
Challenges faced in the initial days and collaborations
The biggest challenge faced by the company was to find the right shipping partner. The way of working of e-commerce companies in India is entirely different from the way companies work abroad. There are no regulations that govern the workings of such companies, and hence most companies in India face challenges of high return rates.
Being a part of Styched Life, their exclusive merchandising website tied up with several artists and brands to sell the exclusive merchandise on their site. They have collaborated with music brands like Underground Authority, Swastik, The Spunk, Indus Creed, and with sports franchises like Bengaluru Raptors, Cricket Association for the Blind in India.
The first milestone and your vision for the company
The first milestone for them was when the company reached 1,000 orders per month, and the orders kept flowing. Currently, they are trending at 5,000 orders per month, and every month, they are trying to scale up the growth.
The vision Soumajit has for the company is to become the global fast-fashion brand, and at the same time, they will maintain the affordability of their products without compromising on quality.