Twinkle Khanna, popularly referred to as Mrs. Funnybones, recently launched Tweak India, a digital India platform for the women of the modern Indian era. Author and newspaper columnist, known for her fun & quirky humor, has started the social venture that will serve as a bilingual platform for women to expand their minds and strengthen their spines. Twinkle has not only aced it with her businesses and interior decor company The White Window but has also excelled as the producer of National Award-winning Padman, the first mainstream film in Bollywood to squander taboos around menstruation.
Tweak’s founder believes nothing is sacred in life except laughter
Tweak India, as a platform empowering women, promises to bear her signature wit, unbiased perspective, and empathy. It is a collaborative and collective space that will highlight intricate topics reaching from sex education to female health while motivating women to be financially independent and socially confident.
For an impactful result, Tweak has partnered with Instagram, the kindest community online, that will make their video content will first be available to the Instagram community exclusively for 48 before it gets shared on other platforms.
Tweak India strives to be like its founder, who staunchly believes that nothing is pious in life except laughter.
Content for women who struggle, chuckle & juggle!
Tweak links the space between the aspirational and the accessible. The platform disperses quality content with the help of contributions made by experts in various fields, celebrities, and eminent writers. It aims at inspiring and championing people on topics ranging from parenting with an emphasis on issues like bullying, LGBTQ+ sensitization to wellness with a holistic approach to fitness, positive body image, and mental health awareness.
Tweak India will also be diving into beauty, career, lifestyle, and culture with a thrust towards sustainability, with content covering formats like podcasts, videos, events, and short & long reads.
Its unique segments include the hilarious ‘Tweak Multitasker,’ where famous stars are challenged to answer a quirky questionnaire while performing a task. ‘How To Talk To Your Kids About Anything’ is an empathetic, light-hearted guide to approaching difficult subjects with kids, ranging from illness & faith to sex education. The series’ Golden Girls’ will present a fresh outlook on iconic female bosses from Vidya Balan to Sudha Murthy, with Twinkle making her debut as an interviewer. ‘Beauty Rituals From Around India’ will feature how self-care is celebrated in different cultures and communities in our country.
According to an official post by Tweak India, it is “an optimistic platform by and for women who struggle, who chuckle and hey, since we are going all out with this rhyming bit — women who know how to juggle. Tweak India is your space as much as ours, where no one will tell you what to do, only how to tweak it better.”