VLCC (1) is a name that we are all familiar with. The beauty and healthcare products of this brand are known for its authenticity and quality. What people might not be aware of is the success story of the woman behind VLCC – Vandana Luthra. It is her skills and mastery that has brought this company to where it is today. She is not just an incredible entrepreneur but also a wonderful wife and mother.
Vandana Luthra (2) was born on 12th July 1956 into a literate family in Delhi. Her father had a good career as a mechanical engineer, and her mother, an ayurvedic doctor, had been operating a charitable trust called Amar Jyoti. After receiving a graduate degree from the Polytechnic for Women in New Delhi, Vandana travelled to many countries in Europe like Germany, France, the United Kingdom etc. She wished to improve her skills in beauty, food and nutrition and skincare. She is happily married to Mukesh Luthra since 1988 and has two gorgeous daughters.
The magnificent idea of VLCC
The urge to begin a business dawned upon Vandana Luthra when she had just given birth to her second daughter. Back in 1989, a woman starting a business of her own might have seemed like an absurd idea for many. The patriarchal society expected women to stay indoors and take care of children and household chores. Many of them were not even given proper education, let alone a secure job. Vandana’s efforts to make her dream come true faced a lot of criticism from society. They often tried to pull her down and make her fail in her endeavours. However, she was just not ready to give up.
The concept of VLCC was born from Vandana’s passion for making other’s lives more comfortable. She possibly inherited this quality from her father and mother. In her youth, her family used to welcome numerous individuals in their neighbourhood to watch the TV from their home. During the old times, only a few houses in locality owned a television and theirs was one of them. Besides, her mom was a warm social butterfly and had helped many people through her trust, Amar Jyoti. Moreover, this charitable fund run by her mom was the first of its sort, which is devoted to giving instruction to kids in school from kindergarten to seventh.
A while after she got hitched, Vandana hoped to boost the health and wellness in the residential area where her family was dwelling. She had noticed that not many people had any sort of concern regarding wellness, nourishment, diet, and health. An urge to solve this problem led her to establish the Vandana Luthra Curls and Curves company or VLCC. In addition, her enthusiasm for planning exciting hairdos and trying different things with new styles was also included with VLCC’s services. This enterprise gradually grew up into this progressive organisation that is currently known to everybody.
The success of Vandana Luthra Curls and Curves
VLCC or Vandana Luthra Curls and Curves was established by Vandana Luthra as a Wellness Centre with the aim to provide dietary plans and weight control schemes for the customers. As of today, VLCC has become acclaimed broadly in our country as well as globally. Presently, the organisation offers a bunch of benefits like Slimming, beauty treatments, laser, hair transplant and a whole lot more. VLCC has earned its name as one of the most driving Beauty and well-being administration enterprises in India. The organisation operates from its offices in 326 areas in 153 urban communities and 13 nations.
Through VLCC, Vandana Luthra has employed more than 5000 individuals, including clinical experts, nourishment specialists, cosmetologists and beauty experts. They have also set up assembling plants in Haridwar, India and Singapore. The organisation creates and sells various commodities for healthy skin, body care and hair care. According to Wikipedia, These items are likewise showcased by 100,000 retail stores India and more than 10,000 outlets over the United Arab Emirates and Africa.
Vandana Luthra also leads a vocation instructional class under VLCC that is known as the VLCC Institute of Beauty and nourishment. As of now, the establishment has grown to be one of the promising professional teaching institutes when it comes to beauty and wellness training. The association is not based on profit and has the vision to reveal these abilities to those ladies who might not be able to afford it. Vandana Luthra is the administrator at BWSSC, and the Institute has opened such vast numbers of aptitude courses for those who aspire to excel in this field.
Awards and Recognitions
Vandana Luthra has won various awards including the Padma Shri for her outstanding contribution to the world of business. In 2010, she won the award for the Women Entrepreneur of the year by The Enterprise Asia. She also had the rare achievement of being featured in Fortune Magazine’s list of “50 Most Powerful Women in Business in India” five times in a row. Vandana Luthra was one among these 50 women from 2011 to 2015. In 2012, she won the Trailblazer award from The Asian Business Leaders Forum.
It was in 2013 that she received Padma Shri, the fourth-largest civilian honour in India. Vandana Luthra also made it to the list of 50 Power Businesswomen in the APAC region (which includes Asia, Australia and New Zealand) by Forbes Asia. She secured the 26th rank among this chart in which only eight women were from India.
Vandana Luthra, a philanthropist and writer
When she is not busy with her entrepreneur works, Vandana Luthra likes to contribute to her nation in any way that she can. She runs a charity which provides financial aid in the form of scholarships to the physically challenged and underprivileged communities. She also heads an NGO called Khushii which carries out different charitable projects. It provides education and free lunch to more than 3000 children, conducts vocational coaching schemes, and telemedicine centres. Vandana Luthra is also a member of the Morarji Desai National Institute of Yoga.
Vandana Luthra has a membership in the Steering Committee of India’s Ministry of Skill Development & Entrepreneurship on the Pradhan Mantri Kaushal Vikas Yojana. Currently, the Amar Jyoti Charitable Trust has started two schools with more than 800 students. With her expertise on healthcare and fitness, Vandara Luthra has authored two amazing books. “A complete fitness program” was the first book she wrote which was published in 2011. Later in 2013, she published A Good Life.