ZestMoney (1), a financial EMI and Pay Later firm based in India, has announced a new service for Apple customers. On Thursday, the company announced that as a part of the collaboration, the customers could buy their favorite Apple product by taking ZestMoney’s flexibility of the Pay Later option.
The firm’s statement added that customers could avail of the credit limit by competing with the digital KYC online or in-store. Then, they can select their convenient repayment plan at the time of purchase.
While commenting on the latest service launch, the CEO and CO-founder of ZestMoney, Lizzie Chapman, stated that the team is excited to power Apple customers’ dreams to afford their favorite products. The frim is observing a massive demand for iPhones, iPads, smartwatches, and Macbooks at this time.
Lizzie further added that the popularity is increasing for the Buy Now and Pay Later offers, especially for the premium category. It would enable people to plan their finances better in these difficult and uncertain times.
ZestMoney Observing Huge Demand from Tier II and Tier II Cities
The team of ZestMoney sees significant demand from Tier II and Tier III cities of India. Moreover, they are also expecting an additional drive and growth in Apple ownership. Especially during the festive season, the demand is likely to get double.
While adding to the statement, ZestMoney stated that the need for EMI and Pay Later solutions for Apple products increases in Tier II and Tier II markets. Notably, the company is already disbursing customers’ loans in cities like Karim Nagar, Rajkot, Chittoor, Jalpaiguri, and others. Meanwhile, Tier I cities of India such as Mumbai, Bangalore, Hyderabad, and Delhi are continued to be the top market for Apple products.
Digital Finance and Technology Professionals Lizzie Chapman, Priya Sharma, and Ashish Anantharam founded ZestMoney, a growing consumer lending fintech company, in 2016. The company is backed by several leading global digital financial firms like PayU, Omidyar Networks, Ribbit Capital, and others.