Awesome Motive (1), a US-based management company, offers website tools and marketing software to small businesses. It has acquired Push Engage, a Bengaluru-based browser push notifications platform.
The company believes that the vast resources and deep understanding of the marketing industry of Awesome Motive would bring a robust solution to the platform. With the entire time joining the US-based firm, it would continue to operate independently. The founder of PushEngage, Ravi Trivedi, would continue to lead the team along with the CEO of Awesome Motive, Syed Balkhi.
PushEngage is looking to build more solutions to maximize the full power of push notification by leveraging the scale and knowledge of the US-based management firm. Moreover, PushEngage would also make deeper integration with other Awesome Motive products and popular platforms like WooCommerces, WordPress, Shopify, MemberPress, etc.
Ravi Trivedi stated that in the upcoming months, people could expect to see easier workflows to set up highly personalized push notifications campaigns with proven results, improved opt-in technology. It would also help its clients get more subscribers and introduce new message channels to expand their reach.
Awesome Motive Has Similar Commitment to Customers, Team, and Excellence as PushEngage
While speaking further on the development, Ravi stated that the companies talked about joining forces during the early days of PushEngage. During the initial conversation with Awesome Motive, one thing became clear that both companies have similar interests and commitments towards excellence, team, and customers.
Notably, Awesome Motive, founded in 2009, Florida, USA, is a management firm that has created softwares like WPBeginner of WordPress, WPForms, MonsterInsights.SeedProd, RafflePress, WP Mail SMTP, OptinMonster, a conversion optimization platform, and Smash Balloon.
Meanwhile, Ravi Trivedi founded PushEngage in 2016 to optimize push notification and help with businesses’ marketing activities. The company has more than 10,000 customers in 150 countries and sends more than nine billion notifications each month.
Many startups, including Wigzo, Wingify, Hornell, Notify Visitors, MoEngage, PushEngage, and WebEngage, are successfully using push notifications for their clients and brands to keep their customers engaged.