CIAT to launch BharateMarket giving tough competition to Amazon and Flipkart

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The Confederation of All India Traders (CIAT) has joined hands with the Department for Promotion of Industry and Internal Trade (DPIIT) to indulge thousands of local Kirana stores of the country with the digital commerce platform. 

The association has claimed that its platform will be different from the private E-commerce platforms as they will entirely focus on retailers and consumers. 

CIAT secretary-general, Parveen Khandelwal told that this platform would set a new trend among the traders all across the world. He further added that one of the benefits of the platform would be that no additional fees will be charged. 

In simple words, whatever the traders will earn, they will directly get that in their bank accounts. 

Besides, the association also said that vendors who are listed on the platform would not be given any preferential treatment. 

An inbuilt geotagging feature is also present that will allow customers to place orders in the nearest store. After the order is placed, the traders will have 2-3 hours to make the deliveries. 

The platform aims to start the deliveries of essential goods right after it is launched. 

BharateMarket – An in-country developed solution!

CEO of SME platform, Sameer Vakil said that bharatemarket is an in-country developed solution. On this platform, a customer can find every product ranging from shoes to groceries. He also ensured that there would be competitive pricing, and users can make payments via all methods- digital banking, UPI, Credit/Debit cards, and many more. 

Vakil also said that the platform was designed on a ‘phygital model,’ which means the digital convenience without the loss of human touch. 

He said-

‘Love it, click it, get it.’


The silent battle between CIAT, Amazon, and Flipkart!

As of now, there are around 6300 traders on the platform across several cities. The association is eyeing to get more traders on board before the launch. 

Anyone interested to collaborate with the platform can mail them on [email protected] 

Also, the association assured that genuine products would be sold to customers. Any trader who violated this rule will lose their shareholdings. 

In the past few years, CIAT has imposed several allegations on both E-commerce giants such as violating FDI norms, disrupting the business of local traders, and depriving of GST taxes

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Alongside her graduation, she is pursuing her passion for content writing. She is young, raw, and continuously thriving for the best. Her hobbies include debates and travelling. Despite these nerdy things, she also likes to netflix and chill.

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