The evolution of a primate to a human is remarkable, and most probably, it was the first evolutionary process in the living world. This evolution slowly picked up the pace, and in no time, there were revolutionary changes taking place in the world. In the past few years, technological advancements have been so quick that almost all the services have moved online and can be availed from the comfort of your homes.
From buying clothes to buying groceries, everything can be done online, and people can shop from their phones and laptops and avoid city traffic. Websites provide goods at discounted prices, which have sort-of reduced the footfall in the malls and showrooms. The next big move in the market was made in 2015 when a power couple found the best solution to a problem that was faced by them. Gaurav Maheshwari and Vatsala Kothari decided to launch their own online beauty service providing platform, and after some brainstorming and a lot of planning, GetLook was born.
The idea to start this service sparked when Vatsala faced problems in booking a quality home salon service when their daughter was one year old. This problem needed to be solved, and after extensive research of the market, the duo found out that it was a real-world problem. Gaurav and Vatsala decided to fix this problem and help other women who were facing the same issue.
The power couple:
Born and brought up in Jodhpur, Rajasthan, Gaurav completed his schooling and went on to pursue an integrated course of Masters of Science, Statistics, and Informatics from the Indian Institute of Technology, Kharagpur. After several internships abroad, he started working as a software engineer and in 2015 decided to become an entrepreneur and launched GetLook, and he is the CEO of the company.
Belonging to Jodhpur, Rajasthan, Vatsala decided to pursue a Bachelor of Technology (B.Tech) in Electronics and Communication from Rajasthan Technical University. Then she worked as a software engineer for sometime before she decided to become a full-time COO for GetLook. Her problem with getting quality salon services at home ended as they founded GetLook.
The mixture of beauty and technology- GetLook
In conversation with TimesNext, Gaurav tells us more about GetLook, saying that it is a technology platform that combines with providing the best beauty services in the comfort of a customer’s own homes. The customer books the service depending on their schedule and from a carefully curated list of beauticians that are available in their locality.
GetLook offers a wide range of services that include facial, pedicure, manicure, waxing, massage, threading, and many other services at home. The platform has it’s Android and iOS app, and a customer can book their service using them as well as from their website.
The challenges faced in the outset
With an increasing demand for home services, hiring quality stylists and staff is becoming difficult for the platform. The competition is increasing as well, and to tackle this problem, the company has decided to tie up with leading beauty training institutes in Bangalore and other cities. With the success of their platform, Gaurav and Vatsala chose to open up their training institute in Bangalore, where they provide training for home beauty services.
Past collaborations by GetLook
Since it was a new platform, GetLook entered into strategic marketing partnered with Ravindra Kumar who is associated with a Singapore based marketing agency, Adlumino. This partnership was considered beneficial for them as they noticed an increase in user growth and revenue.
The first milestone and current growth of the company
The first milestone, according to them, was when the company reached the point when it was generating monthly revenue of Rs.25 lakhs in December 2016. At that time, they were working with over 30 stylists to provide the best service.
The company has grown since then, and currently, it generates monthly revenue of Rs.1.1 crores with a ticket size of Rs.2000. Around 65% of the users have availed their services again, and they receive about 5000 monthly orders.
Their vision for the company
They opened their flagship home salon business in Bangalore in 2015. Since then, GetLook has come a long way as it was named as India’s Hottest Home Salon- Number One Home Salon Business 2019 by Indian Business Awards 2019.
The company aims to bring premium beauty services with the best quality of products at the doorstep of every woman’s home.