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Eight Roads Ventures lead $25 Million in B2B startup MoEngage to help reach more brands and empower them with a next-generati
Eight Roads Ventures lead $25 Million in B2B startup MoEngage to help reach more brands and empower them with a next-generation customer engagement platform

MoEngage is a Bangalore and San Francisco based customer engagement startup founded by Raviteja Dodda and Yashwant Kumar in 2014.

MoEngage Founders – Raviteja Dodda and Yashwant Kumar

MoEngage is an Artificial Intelligence-driven omnichannel marketing platform that focuses on the mobile segment. In no time, the startup flourished so well and later shifted its headquarters to the US.

The company helps brands to run analytics on their customers, shares insights and helps automate marketing.

MoEngage raises $25 Million

MoEngage, a B2B startup, raised $25 Million in its Series C round, led by Eight Roads Ventures and its US-based sister fund F-Prime capital, along with the participation of Matrix Partners and Ventureast.

Raviteja Dodda addressed that –

“The latest round of funding will help the company reach more brands and empower them with next-generation customer engagement platform built fully integrated.”

The company plans to use the investment to scale its operations in the US and Europe, its two fastest-growing markets, and also focus on Asia apart from building new products.

Current statistics of MoEngage

The company claims that it works with customers in over 35 countries and connects over 400 million active users monthly, processing over 40 billion messages and 65 billion interactions every month.

The company claims that over 50% of the company’s revenue is driven by enterprise clients, which include Deutsche Telekom, Samsung, Vodafone, McAfee, Future retail, Landmark Group, and some of the new-age brands like Ola, OYO, Bigbasket, and Tokopedia.

Acknowledgment by brands

With the rapid rise in mobile phones, there has been a constant increase in the complexity of how the digital-first and consumer-focused enterprises interact with customers.

What differentiates MoEngage from other engagement platforms is the combination of their ever-evolving AI-enabled customer journey capabilities, best in class industry channel reachability, and top-notch customer support.

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