Flipkart planning B2B wholesale business

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Walmart owned Flipkart is planning to launch its own wholesale business in the first quarter of the financial year 2020-2021. To lead this initiative, the company has appointed senior vice president, Mr. Adarsh Menon.


Flipkart and its On-going pilots

Apart from the wholesale Pilot, Flipkart is running a pilot with FMCG (Fast-moving consumer goods) in Delhi NCR, under which the company has started supplying to a Kirana store.

As per sources, Flipkart is in talks with a Bengaluru based online B2B company with food and grocery market place for a potential investment, and strategic partnership.

Flipkart spokesperson added that

“We view the B2B segment as an opportunity to support and grow more Kiranas and SMEs in the country”

he added that technology could play a critical role in making the Kirana ecosystem Robust and Efficient.


Flipkart’s FarmerMart pilot

Flipkart is looking forward to expanding its footprints in the food and grocery segment and strengthen the supply chain. The company is working on its Food and Grocery platform, FarmerMart. As per reports, the company has been running a pilot project for FramerMart in Hyderabad and has also partnered with a Chennai-based agritech startup WayCool foods. Flipkart may acquire Walmart’s loss-making B2B wholesale store Best Price Modern Wholesale.


Investments Made!

Flipkart has invested $60 Million in the Series D funding round of the logistics startup Shadowfax. The startup Shadowfax currently handles up to 10 Million monthly shipments across several segments, which are – Food delivery, Ecommerce orders for fashion, Grocery, Electronics, and Other Categories.

Walmart recently announced its metrics for the fourth quarter of the financial year 2020, talking at post-earnings presentation to investors and analysts.

Recently, Wallmart added that the company’s monthly active customers have been growing at 45%, and transactions per customer have increased by 30% since the last year.

Conclusion: Leading E-commerce company Flipkart is running Pilot for supplying Goods to Kiranas in Delhi NCR in B2B wholesale in the first quarter of the financial year 2020-2021. The company is in talks with Jumbotail for investment.

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