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Flipkart initiated ‘The Reach Project’ lifts Tier 2, Tier 3 Presence with Expansion to 800 new cities

Flipkart, the ecommerce hub expands to 800 new cities; CEO talks about taking steps to democratize ecommerce. 60K sellers to benefit from the expansion.

Flipkart, the ecommerce hub expands to 800 new cities; CEO talks about taking steps to democratize ecommerce. Sixty thousand sellers from small towns & cities to benefit from the expansion which comes near the festive season.

Recently, Flipkart accomplished yet another achievement in its pan India reach initiative by adding 800 cities and towns to its service map in the last six months.

The e-commerce marketplace had initiated ‘The Reach project’ in February 2019 to bring the Tier 2 & Tier 3 cities on its service-delivery map. Being an Indian firm, Flipkart understood the need for exposure for the homegrown artisans, manufacturers and thousands of sellers and enterprises. Its main objective was to bring these vendors into the e-commerce fold.

The Reach of ‘The Reach’ Project

The reach project will connect more than 60,000 sellers from small cities and towns who will be benefiting from the expansion as it comes into action with the upcoming festive season. The online marketplace has vendors from Uttar Pradesh, Bihar, Tamil Nadu, Telangana, Jammu and Kashmir, Assam, and Tripura on board.

The firm’s goal is to encourage more small-and-medium-size business and to bring their goods to the pan-India customer base of over 150 million. Talking about the project, Flipkart’s CEO, Kalyan Krishnamurthy, said, “reiteration of our [Flipkart’s] commitment to democratize e-commerce and spread the benefits of our platform.”

The company claims to have added new PIN code areas that represent around 40% growth in serviceable cities. In particular, the firm has declared a 50% rise in Tier 3 cities & towns.

Flipkart’s Customer-Centric Approach

Flipkart has always had a customer-centric approach. It works at the convenience of its client base. Even earlier, their team had been burning the midnight oil in attempts to penetrate into Tier 2 and Tier 3 cities by improving its customer service and delivery. Flipkart announced the launch of a Hindi interface for the users who prefer to use the internet in their native language. This interface will further be expanded to a number of other local languages for a more seamless and comfortable shopping experience.

Flipkart had also invested a massive amount of $30 million in ShadowFax, a Bengaluru based logistics startup, to improve its doorstep delivery. ShadowFax connects delivery executives to ecommerce companies, among others, to provide a simpler and quicker delivery solution. Additionally, Flipkart had also introduced its own doorstep repair service with its Complete Mobile Protection plan.