Google announces Google Pay Business App & Spot platform.

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Google India launched Google Pay Business app at its Google for India event today. The application makes it easier for merchants to get on board with the digital payments bandwagon. The tech giant also announced the launch of a Spot platform, powered by Google Pay. The app would help the stores and retail outlets to create online stores using Google pay APIs (Application Programming Interfaces).

Google Pay Business makes it astonishingly easy for merchants to join the UPI payments service through KYC and instant verifications through Google Duo. The merchants can track their transaction, that is, income and payment, history to understand how their business is progressing.


What are Spot stores?

The Spot platform would assist the merchants in coming online by creating a virtual store utilizing Google pay APIs. The stores could enable digital payments through Google pay using the Spot platform and also help consumers pick up purchases at a later time. Customers can also select from a wide range of products at a Spot store and purchase products like they would on any other e-commerce website.

Such stores would be visible in the Google Pay application, and the business itself could design, develop, and host them. Each Spot store would act as a virtual storefront for the venture. No third party downloads would be required to access Spot, which makes it more convenient from a customer’s point of view. 

Customers also get access to spot codes which are somewhat similar to QR codes, except they have a more vibrant color scheme. These codes also have NFC support so that customers could scan Spot codes and order and pay, return for pickups, without launching the Google Pay app. Furthermore, Spot codes could be added on packaging by retail partners to enable upselling, boost retention, and create a more solid loyalty bond in the customer’s minds. 

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A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

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