Hindustan Unilever to deliver Ice Cream through Pushcarts on Swiggy

Hindustan Unilever stocks its popular ice cream brands on swiggy to deliver ice cream through pushcarts, an attempt made by HUL to capitalize on India's online food ordering Ecosystem.

Hindustan Unilever Limited is a British-Dutch Manufacturing company with its headquarter in Mumbai, India. Hindustan Unilever has products that meet everyday needs for nutrition, hygiene, and personal care with products ranging from food and beverages, cleaning agents, personal care products, water purifiers, and Consumer goods.


HUL Ice cream pushcarts soon on swiggy!

Hindustan Unilever has decided to list popular ice cream pushcarts on leading food delivery platform Swiggy. The company’s brands, such as Magnum, Cornetto, and Kwality walls, would be listed on Swiggy in 20 cities. The move is the company’s maiden attempt on capitalizing on India’s fast-emerging online food ordering ecosystem, which has altered the way Indians eat.

Hindustan Unilever conducted a pilot last year to test several fulfillment models. Now HUL has decided over 300 locations across the top 20 cities for the operation.


Announcements Made!

Swiggy recently announced its new Brandworks model to list exclusive brands and restaurant partners to launch exclusive delivery only food brands on the mobile platform.

Himanshu Kanwar, general manager at HUL, added that

“As soon as we picked up the change in the consumer habits with the fast-emergence of food delivery apps, we devised a plan to deliver the products at their desired time and place.”

HUL will be working on setting up necessary IT infrastructure, which will prompt the vendors to fulfill the order placed, the company will also provide cold gel packaging to vendors to prevent the ice cream from melting.


What is Swiggy Brandworks?

Swiggy Brandworks is the company’s asset-light and low investment model for the restaurants that have the capability to cook additional meals. The company claims that its restaurant base has grown 4x times and has over 160k restaurant partners on board and plans to add over 10k new restaurants every month. 

The company currently operates in 520 cities and has over 250k delivery partners on board.

+ posts

An enthusiastic content writer with zeal and impetus to work towards excellence

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Deepish Mahajan
Deepish Mahajan
An enthusiastic content writer with zeal and impetus to work towards excellence

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

Customer-first marketing is a tactic that allows businesses to create content, product, & marketing campaigns that aim to put their customers first.

Your Ultimate Guide for Customer-First Content Marketing Plan

It offers a significant change from traditional marketing strategy, which focuses on creating marketing initiatives based on their organization's needs over customers' needs.  If you...
With the rapid rise of digitalization and businesses moving online, the popularity of no-code and low code apps is also moving up the ladder.

Democratization of the Tech World with Low-Code and No-Code Platforms

A slew of startups and early-stage companies are choosing NCLC, no code, low code software when the Indian software engineers' monthly remuneration is witnessing...
A growth mindset is an important lesson Elon Musk has taught to every business worldwide. Let us dive into this very lesson today.

Growth Mindset: A Key Success Lesson to Learn from Tesla’s Elon Musk

A stroke of ill luck has caught car companies into mayhem with a worldwide shortage of chips and ships. However, there is one company...
An energy crisis is looming over the coal supplies growing perilously low, adding challenges to the world's fifth-largest economy.

Explained: Why is India Experiencing Coal Crisis

Mere few days ago, people were in chaos as Facebook and its products were down for over six hours (1). Imagine if you had...
The phenomenon of startups helping startups goes a long way in building a dynamic, diverse, and driving entrepreneurial ecosystem.

Peer Mentoring: A Proactive Measure Needed for Startup Success

Being an entrepreneur can be pretty lonely. It is challenging to come across the right person to generate a peer mentoring relationship and learn...
Evergrande, the Chinese real estate giant, is the world's most indebted company at present. It owes more than 300 billion USD in liabilities.

Evergrande Crisis: The Chinese Infrastructure Giant is Set to Collapse

The Evergrande crisis in 2021 is reminding people of the 2008's economic crisis. The colossal Chinese real-estate developer is trembling while also threatening markets...

Get the Attention of High-Profile Founders, Investors, and Executives With These Tips

You may have several reasons for connecting with industry leaders, such as looking for new job opportunities, courting investors, selling their products, consultation, networking,...

Shiba Inu: The Rising Popularity of Dogecoin’s Spin-Off

Dogecoin, a crypto token that started as a joke, is now worth serious money. It is now challenged by an upstart, a puppy-themed competitor:...