India is the land of Kama Sutra, the book that is famous in the whole world for its sexual positions and the knowledge it provides to the readers about intercourse, sexuality, eroticism, and emotional fulfillment in an individual’s life. The book has more than 250 various sexual intercourse positions that are shown in pictures along with 1250 verses that are distributed over 36 chapters in 64 sections, organized in 7 different books.
Sex is one thing that is on plenty of minds, and India is the 5th most sexually active country in the world, but unfortunately, people are still not ready to talk about this openly. The introduction of sex education as a part of the education structure is essential to make sure the young generation is aware of the choices they are planning to make in the future, and they are free to talk about the sexual wellness as an individual.
More talk about healthy educative sex instead of hot Indian sex
The sexual world is a whole new dimension for someone who is not aware of the services and products that are available there in the market. More than 70% of the population is self-educated when it comes to sex or anything related to sex- thanks to thousands of porn websites that are setting up unrealistic expectations for both- men and women.
People browse from hundreds of categories and thousands of videos and come across various things, but what they forget is that these are titles that are made to make them attractive. The people indulged in the act are professionals who are a part of the adult entertainment world. This is the time when people have to be guided in the right direction so that they can get the proper education and not learn the wrong things and get false ideas from the videos.
Belonging to India, one of the most searched keywords on Google is “hot Indian sex,” and there are hundreds of videos that are present on the web. This shows the interest and curiosity of every individual in the direction, and recently, reports have found that the market of sex toys has seen an enormous surge in sales. It is expected that the market for sexual wellness will grow at an average rate of 35% per year, with the current market size of around $230 million.
Several startups have understood the need for these sexual products and the need to promote sexual products on the website. With several names in the market that provide the e-commerce platform for several sex toys and other products, two startups that are working hard towards the success are “imbesharam,” and “thatspersonal,” and these are considered the best options for online shopping of sex toys.
IMbesharam- The startup for your “dirty deeds”
A name that is so obvious and hilarious, IMbesharam, is an online store for Brand ‘Besharam’ that is owned by Salim Rajan and Raj Armani, and it was founded in 2011. The platform is a one-stop lifestyle shop for adult products and everything available in the market.
With average sales of INR 20,000 to INR 40,000 every day, the company is doing well as more people get aware of the sex toys and the broad market of sexual products. The company is getting maximum traffic from Delhi, Bangalore, Mumbai, Chennai, Hyderabad, and Chandigarh, and several other cities are catching up with the crowd too.
IMbesharam is working with over 120 international brands where significant of the products listed on their website are sourced from famous brands in the USA, and the product range on the platform is as follows:
- Different types of vibrators and dildos
- Fleshlights for men
- Sensual Lingerie
- Bedroom Games
- Sexual wellness products for men and women
The platform was able to rope in the icon for the adult entertainment industry, Sunny Leone as its brand ambassador. According to them, this was the best decision that they made for the firm, and Sunny Leone’s involvement with the brands has helped them establish their name in the market.
Thatspersonal- the startup that keeps your secret
Another startup that is providing healthy competition in the field of sex toys is Thatspersonal. Led by a former Microsoft Singapore business developer, Samir Saraiya, Thatspersonal is a site that offers adult products and other sexual wellness products on the platform. The website works under the company Digital E-Life, and it was founded by Samir Saraiya, Neville Taraporewalla, Jaspreet Bindra, Vikram Varma, Abhay Bhalerao, and Lekhesh Dholakia.
With multiple roles in the firm, along with an internet lawyer, the group decided to leave their jobs to launch this startup as the market of adult products was beginning to flourish in the country, and this was an opportunity for them. The products offered by them on the website are as follows:
- male sex toys
- female sex toys
- performance-enhancing products
- lotions and oils
- adult party games
The platform keeps the identity of the buyers a secret, and they have asked the employees to sign a bond regarding this to keep the names of the clients a secret. The logistics services for the platforms also ensures that the customers collect the products from the office instead of the product getting delivered at home.
The market of adult products is growing, but as mentioned earlier, it is essential to promote a healthy sexual life instead of focusing on the hot Indian sex content that you can find on the web. Since 2019, the market has seen an increase in the demand for adult products as more and more people become a part of this. The coming years ensure more involvement by the firms as well as the consumers in the market and improve the sales of the products in the country.