ADVERTISEMENT

Watch this husband-wife duo enhance the traditional sauce recipes with their unique blends
W

In 2017, Tanya and her husband came up with the idea of fresh and unique sauce and hence inaugurated their startup El Diablo Sauces. The firm has already made a strong presence online.

From fall to summer to winter, sauces make up to be an indispensable part of every season’s dish. Tired of the basic sauces available in the market, Tanya Nambiar and her husband decided to make their blend of unique sauces for the Indian market and named their brand ‘El Diablo Sauces.’ 

Tanya, a DU alumni, was born in Dehradun and brought up in Delhi. She completed her degree in History Hons from Gargi College and started working as a full-time sales executive post-graduation. Despite rising up the corporate ladder, Tanya decided to quit her job and pursue her passion- music. Alongside pursuing her musical journey, she also started anchoring shows and modeling part-time. 

 

Coming up with the idea

Tanya states,

“My husband and I couldn’t find good sauces in the market; hence, we decided to make our own. I’ve always wanted to have my own business, and this seemed like a great idea. I analyzed the market and realized that the Indian audience only knew about 2-3 international brands of hot sauces and the regular ketchup and mustard that is already available everywhere. We wanted to introduce the audience to unique flavors because everyone loves sauce. We wanted to bring unique flavors at pocket-friendly prices.”

In 2017, Tanya and her husband came up with the idea of fresh and unique sauce and hence, with her previous experience in sales and marketing, started El Diablo Sauces. Their unique blend is chemical-free & preservative-free with no added sugar and can be used as dips or marinades. The firm began with 3-4 flavors and now has 11 flavors ranging from sweet to super spicy. El Diablo has a pan India presence via online marketplaces. 

 

Strives to be the sauce brand of India

As a startup, the biggest challenge faced by them was the funds required to expand into the retail segment. 

Tanya quoted:

” We have a great audience in the online markets, but we want to expand into retail, and that requires a lot of funds. We also want to expand to the international market”

The firm is currently on a lookout for investors. El Diablo aims to be known as the sauce brand of the nation. 

El Diablo has collaborated with brands like Artisan Meats, Comorin, Burgerama, and Captain Grub to make customized & exclusive sauces for their restaurants. The 2.5-year-old startup is currently in its expansion stage and has witnessed growth in its online customer base with vast volumes of products being shipped out. 

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

This guide will help you decide when to opt for an in-house team or outsource certain business functions.

Business Dilemma: Outsource a Function or Keep it In-House?

0
All startups, including the most successful unicorns, were first merely a potential business idea. However, having a breakthrough idea is not enough for a...

Popular Trends: Minimalism, Pine Needle, Rewilding, and Niche Adventure Sports

0
Minimalism is More Popular Than Ever  Having less and doing less, in other words, minimalism has been gaining popularity over the past few years, as...
LinkedIn is a powerful networking, content marketing, and lead generation tool. Here's your guide to leverage it to its fullest extent.

LinkedIn Marketing: Leveraging LinkedIn to Grow Your Brand

0
We have frequently talked about how marketers can leverage different platforms across the web to grow their businesses. So far, we have discussed Google Trends,...
We have listed best practices for great content whether you are into streaming, podcasting, or looking to step up your YouTube videos.

Level Up Your Videos With This Ultimate YouTube Playbook

0
We recently talked about how Youtube and other major platforms are democratizing content creation in our previous story, Democratization of Content Creation: How You Can...
We went through various business owners and for this post, we have compiled the best takeaways to build generational wealth.

Your Guide to Beat All Odds and Build Generational Wealth

0
For most people, when they hear financial security, they think about paying their bills on time and having enough savings for any emergencies. However,...
A pandemic-induced surge in pet ownership and rising consumer awareness has led to skyrocketing demand for pet products across India.

Popular Trends: Business Opportunities in Pet-Friendly Rentals, Potato Milk, UTIs, and More

0
Pet-friendly Rentals A pandemic-induced surge in pet ownership and rising consumer awareness has led to skyrocketing demand for pet products across India and the globe,...
There has been a lot of debate going around how the world is set to experience a hyperinflationary crisis, especially after a warning from Jack Dorsey.

Hyperinflation Has Become the Topic of The Week; Here’s What You Need to Know

0
It was late evening, we were talking about the upcoming festive season, and suddenly we started getting many notifications. They all had one thing...
The pandemic taught us how a crisis could lead to lasting changes in the market. Here's a go-to guideline that you can seek to survive in a crisis like World War 3.

How to Effectively Run Your Business During A World War 3

0
These are some unprecedented times. Many are also calling it the most significant catastrophe since World War 2.  There is a pandemic, economic crisis, supply...
ADVERTISEMENT