Keralite entrepreneur Ren Menon co-founded orthodontic startup OrthoFX (1) has raised over $13 million funding from SignalFire, along with other investors, including Unusual Ventures by Jyoti Bansal, ShangBay Capital, and Kairos Ventures.
The startup is currently based in San Francisco but plans to use a part of the funding to set up its development center in Kerala in Kochi Infopark.
It further plans to utilize the freshly raised funding for R & D and build a suite of hybrid digital and physical orthodontic services.
OrthoFX also revealed a suite of clear aligner technologies combined with a doctor-friendly financial model.
Founded in 2017 by Keralite entrepreneur and ex Global Head of Product Management and Innovation, Ren Menon, Nichole Garcia, and Henry Chan, the startup specializes in premium tech-enabled teeth aligners that are not much popular but nevertheless is a smart alternative for braces to correct malocclusion or crooked teeth.
Menon, talking about the development, said,
“We are building OrthoFX to be the leading innovator and the preferred global brand in digital orthodontics. We are at the forefront of transforming the standard of care in a direction that is aligned with the emerging changes in consumer preferences.”
Expansion to Infopark, Kochi
He further added that Kerala is full of rich, talented pools that make it the perfect destination for expansion for an employer like OrthoFX and other medical device businesses.
Abhilash Jayapal, Head at OrthoFX India, said that OrthoFX is building a top of line product engineering team at Infopark Kochi and has started off with a great team.
The company is focusing on full-stack product development and building a global approach to healthcare product management through advanced intelligence function.
“We expect to be a 100+ member team by 2021, and we believe that the local talent pool has the right attributes to fulfill this need.”