ADVERTISEMENT

Startup Story: Mindbound Creatives – A startup that provides innovation for brand content creation
S

Mindbound Creatives is a startup that is a digital creative agency that helps enterprises to get their brand noticed. Let's uncover the story behind Mindbound Creatives.

Know the Founders of Mindbound Creatives

Two young minds, Smaranika Jena and Shushrut Mohanty started Mindbound Creatives. 

Smaranika Jena - Mindbound Creatives: CEO and co-founder
Smaranika Jena – Mindbound Creatives: CEO and co-founder

Smaranika Jena is the CEO and co-founder of Mindbound Creatives. She is motivated to redefine the creative world and facilitate the brand with better insight and creatives. She is awarded as the top 30 women entrepreneurs by WEE Fellowship, IIT Delhi. 

Shushrut Mohanty - Mindbound Creatives: Co-founder and Global Business Head
Shushrut Mohanty – Mindbound Creatives: Co-founder and Global Business Head

Shushrut Mohanty is the co-founder and Global Business Head of Mindbound Creatives. He is a freelance filmmaker with 8+ years of experience. He is associated with many reputed filmmakers in the Indian Cinema Industry, including Tamil filmmaker Mysskin.

 

Mindbound Creatives – In details

Mindbound Creatives Stills

Mindbound Creatives is a digital creative agency that helps enterprises, SMEs, and startups to get their brand noticed. They plan to achieve it through digital marketing, premium video production, and media buying opportunities. The company encourages exceptional storytelling and innovation in its brand content creation. It also utilizes a visual medium to boost a brand’s community to ensure that it reaches the right set of audiences to get maximum results. 

Mindbound Creatives started in 2018, and they have already completed 78+ projects and have served over 32 brands globally. It includes Fortune 500 companies like BMW India, Paytm, Indian Oil, Hypperconnect from South Korea, and Odisha Mining Corporation, to name a few. 

Check out the MindBound Creatives platform here.

 

Inspiration Behind Mindbound Creatives

Mindbound Creatives Stills (1) (1)

The company’s initial goal was to capture inspiring stories in every arena of the world. In the journey, they interacted with many entrepreneurs. The founders discovered a gap in marketing and advertising with content that can cater to all the SMEs and enterprises. India is turning a startup capital of the world because of the beginning of numerous startups and businesses. With the help of the internet, the company can furnish to all clients all across the globe remotely. 

 

Challenges Faced by the Mindbound Creatives

Mindbound Creatives Stills (3) (1)

Mindbound Creatives has faced a lot of challenges in its initial days. Even though the founders had all the technical knowledge, they were still under the learning phase during their venture into the business world. They worked very hard to figure out how things like accounting, taxation, sales, marketing, hiring, and the art of dealing with people. However, after choosing to work with the right clients and gaining insights from the right sources helped the company to solve various issues up to a great extent. 

Now, the Mindbound Creatives that the challenges of their clients as theirs. The team of Mindbound Creatives loves solving complex business problems using their creative work. The company works hard to maintain the equilibrium between the art and business aspects of its operation.

 

Partnership and Collaborations

The company has partnered with many individuals and agencies to fuel its growth. They have made collaborations with over 300 creatives all over the world. They made such collaborations to serve clients from every region of the world. 

Further, they made a partnership with many online influences and media agencies as well, including Hotstar, Star, Zee, CNBX, MTV, NDTV, The Times of India, The Hindu. These partnerships were made for smooth media planning and to purchase services to get their clients the exposure they deserve.  

 

MindBound Creatives – The First Milestone

Mindbound Creatives Stills (2) (1)

The first milestone, the founders, achieved when they won the “Young Innovator Award” by the Chief Minister of Odisha. Later, Smaranika received the reward of “Emerging Women Entrepreneur of the State” by Startup India and Startup Odish collaboratively. The milestones of Mindbound Creatives proceeded as the company helps its clients while obtaining a consolidated revenue of $100 million.

 

The Vision of Mindbound Creatives

Mindbound Creatives and their team are working in a way that their audience watches and loves their content.

 

MindBound Creatives: “Our vision is incomplete without our Clients, Creatives, and Audience.”

Mindbound Creatives - The Team
Mindbound Creatives – The Team

The company is creating bold and creative content, along with building aggressive marketing strategies and digital campaigns for its clients. Mindbound Creatives are also integrating technology with video analytics, social media content, and the campaign management platform that it is currently building. It aims to give a better atmosphere to the creatives, along with a goal, to pay the team higher than the industry standard. The company is also looking forward to producing more films, podcasts, talks to inspire the community, and to build its audience. 

+ posts

Rucha Joshi, currently managing a team of over 20 content writers at TimesNext is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student and a passionate leader.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Team Rucha Joshi
Team Rucha Joshi
Rucha Joshi, currently managing a team of over 20 content writers at TimesNext is fueled by her passion for creative writing. She is eager to turn information into action. With her hunger for knowledge, she considers herself a forever student and a passionate leader.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

The operation of platforms such as Robinhood has left several inexperienced traders navigating the complexities of the market without adequate protection.

Robinhood, Democratizing Finance, and Novice Traders

0
The growing wealth gap and income inequality concerns have increased interest in financial service tools and strategies that expand market access to non-conventional participants,...

Health Tech Revolution, Diabetes Apps Market, and Emerging Trends

0
T1D, Type 1 diabetes is on the rise, particularly among young people. According to International Diabetes Federation 2019 data, over 1.1 million adolescents and children...
Today, let's talk about some of the fastest-growing companies in India and explore how businesses and entrepreneurs can capitalize on emerging trends.

Insights from India’s Fastest Growing Companies 2021

0
With a GDP of about 2.9 trillion USD and a population of over 1.3 billion, India is one of the most significant economies worldwide...
Today, let's discuss lucrative business opportunities in digiceuticals, print media, and the expansion of seller marketplaces.

Rising Trends: Wearable Birth Control, Print Media, and 3rd-Party Marketplaces

0
Wearable Birth Control The growing popularity of wearable healthcare products, including birth control, is an emerging transformation towards telehealth. Wearables are wireless communication devices that...
The age of information has somehow left us less informed than ever before. It has built the perfect environment for conspiracy theories.

From Influencers to Big Tech: How Everyone is Monetising From Conspiracies

0
Earth is flat, Tupac is still alive, climate change is a lie, the reptilian elite rules our world, and the COVID-19 is a biological...
Facebook would strive to be maximalist, interconnected experiences set straight out of sci-fi, a world known as the metaverse.

Mark, Metaverse, and Facebook’s Ambitious Mission

0
Mark Zuckerberg, the CEO of Facebook, told his employees about the company's ambitious new initiative last month (1). He stated that the firm is...
ByteDance's new trademark application suggests that TikTok, the short video platform that India banned over a year ago, could find its way back.

Can Tiktok find its way back to India with a changed name?

0
A year after its ban in India, TikTok, the popular short video app, is looking to re-enter its second-biggest market, according to a new...

Netflix Flirting with Gaming Industry: Smart or Dumb?

0
With over 200 million subscribers and intense competition from Disney, Amazon, HBO Max, and the likes, the biggest question of the year was, can...
ADVERTISEMENT