Racing towards an Aatmanirbhar e-market

Even since the debacle of the borders began, the Prime minister of India, Narendra Modi, and his cabinet power have been implementing the strategic idea of a country that runs on self-dependent beginnings for a global superpower than will boost the GDP value to greater heights.

You might have already tried to Google translate this word ‘Aatmanirbhar” to English to understand the meaning, so did the rest of the youth that fateful night. Many wondered what Aatmanirbhar represented and what it would stand for, according to PM Modi’s plans. During his COVID -19 messages, Modi wanted to push the focus on India’s booming youth and how they should support the country forward with unique, enigmatic ideas. He called for the youth to effect a subtle change that would be the call for a universe sized change for the youth who depended on foreign brands to elevate class and style, and this change was about being Aatmanirbhar or Self-dependent.

Following the ideology of Gandhi’s boycott of foreign products in mind, Modi wanted India’s citizens to value the principles that Gandhi left for us and realize its swift disappearance. India’s Gross Domestic Product (GDP) had been estimated to fall to a negative rating according to Moody’s if it didn’t resume its economic growth immediately. Most of the products in India were imported from China. Modi in his speech had directed the transition of India from a developing country to a ‘developed’ country.

The call for the ban on Chinese goods was the genesis of the movement that should strengthen India’s economic value and beliefs and cause a shiver among the developed countries. Modi, in his speech, had directed the transition of India from a ‘developing’ country to a ‘developed’ country. He highlighted how this tiny transition would be such a huge factor for the import and export value and youth employment in the country. The ban ranged from physical material like clothes, toys, and much more to electronic media like apps, games, etc. 


 Understanding the Modus Operandi

To understand the Aatmanirbhar concept, one must look at India’s growth since Independence. Ever since India’s Independence, the import and export were at such blasphemous figures. You could say the government was just a newly formed operation, but the value of the Dollar to Rupee flew so high to a 1:30 ratio. This impacted the way we bought and sold goods. The failure of Negotiation and the over-dependence of products of foreign countries led to this. India wanted to follow the trends that the world progressed. After meeting with world politicians and observing the apparent shift of lifestyle that India had with the rest of the world. This called for modernization with the universal standards, for example, more import of foreign products (Clothes, foods, toys, setting up of industries in India and so on) and India didn’t have much to produce and start-ups weren’t even a thing, so, exports were a dismal failure. 

Cut to today’s scenario, the level of India with the world is at an almost par. Rising infrastructure calls for better technology in terms of network and architecture. Modi plans to become Aatmanirbhar in all forms and the most recent addition to the line is to capture the app e-market sector. Currently, if you’re an android or an Apple user, you use the Play store (1) and the App Store (2) respectively to download your favorite apps and games. The Duopoly that hasn’t yet been understood by the market is what Modi wants to capture one day. With the rise of Jio and its subsidiaries, Modi depends on companies like Jio to push out the technological advancement in India. Why? The stark fact of how Jio overthrew network companies like Airtel with their plans and offers. Keeping it cheap and yet at critical interaction. It would be outrageous for a company like Jio if it were a start-up to rise forever without the funding that Mukesh Ambani provides today.


Getting to Aatmanirbhar in the e-market space

PM Modi put out a timeline that India will achieve Self-dependency by 2035. Even though the path to being ‘Aatmanirbhar’ would be trying to be over-confident of its rapid growth, it sure looks hopeful that the progress would eventually show. Google and Apple dominate the e-market space and trying to go against them would be like dodging a thousand bullets in a tiny room. Foremost, The undertaker of the initiative has to make sure of non-plagiarising the concepts and material of the existing setup since Indian apps have a track record of using common features from better sources. Setting up software, hardware, and hiring itself would cost Crores, and initializing the process would take another chunk of investment. 

 Building a developer portal will be the key element since an app store runs on the apps created by developers. A developer portal is a website that involves all the primary components like coding setups and managing apps and other features. The developer portal is the fundamental base of any developer who wants to upload their app on the marketplace. The developers can easily earn by users downloading their apps through a commission.

The marketplace secures the collection of these apps and showcases them to the community. It is the place where users can buy or download for free. Stats show that India has the highest number of Internet users in the world. This only acts as an advantage for the app market to flourish by promoting consumer essential apps and therefore create strong user engagement with the developers.

Setting up an SSL certificate, servers, and repositories, where data moves freely and smoothly with the success of CDN’s, is one problem that India fails to manage due to low range technology that Indian currently thrives on. Thus, we finally come to a point where we have to depend on International networks and tech organizations to provide extremely costly cloud functionality, and thus, we fail at the Aatmanirbhar principle. Hence, it requires better understanding and basic stable setups to ultimately grow and then expand the marketplace and servers.

In conclusion, marketing it against the play store and the app store would the biggest controversies and challenges in the e-market. Compelling a whole country to practice a principle and participate in success is a challenging task. India’s pathway to an Aatmanirbhar principle is the best thing that can have a hand at shaping the future. The idea of an Indian app store might not be a bad idea, but at the rate, India progresses with tech, it will take many years to finalize on something that would prove different against the e-market conglomerates.

+ posts

My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Abraham George
Abraham George
My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

This article will guide you and provide you with a sense of what is to come as consumers relate to what they read or see.

An Insight: How do I create content that is good for you?

The age of content is here. Everyone needs it; everyone wants it, everyone pursues it in all different ways. The world of information and...
If you wonder if 2021 would be the year to kick start your venture, here we are with some great startup ideas for the new age.

New Age Startup Ideas for 2021 and Beyond

Startup Ideas Coming up with new and good startup ideas is often one of the hardest challenges.  Ideally, the perfect business idea for you should consist...
Biyani, Reliance, and Amazon are back on the news, and this time, it's a victory for the two "Indian" Giants as they now reach the final goal of their path.

The ‘Future looks bright for the Biyani-Reliance deal as it concludes on equal grounds

2020 has been a year of drama for everyone as well as for Mr. Kishore Biyani. The man who's industrialism and idea of a...
The reptile market is booming and falling at the same time. Booming to a new trend of attractive fashion offered by fashion houses.

How the Animal Hide industry falls endangered to Environmental campaigns?

Trade-in wildlife is a driving force of the biodiversity crisis. Unregulated or unregulated trade in wildlife can lead to unsustainable exploitation of wildlife populations....
After Facebook, considering the growing Internet penetration and young population, Twitter is also actively looking to expand its user base in India.

Why Twitter has shifted its focus to India with a sharp eye for international...

Twitter is a reflection of what's happening across the globe and what people are talking about. It is a real-time microblogging platform launched in...
During November and December, many companies and start-ups have put up an IPO, an initial public offering to increase capital and increase investor growth.

How Nazara’s IPO launch can boost itself to larger domains?

Cricket game developer Nazara Technologies Ltd, supported by billionaire Rakesh Jhunjunwala, became the first Indian gaming technology company to launch mobile entertainment in the...

Prarambh, Indian Startup Ecosystem, and Modi Government

The Indian Prime Minister Narendra Modi had announced a Startup India seed funding worth 1,000 crores INR to allow Indian startups to secure initial...
Byju's is setting up a record fo acquiring the best of the startup sector and with the latest acquisition of Aakash Educational Services Limited.

Is Byju’s aiming at monopoly with the 1 billion dollar acquisition of Aakash?

The education sector is rapidly changing. The way of education itself is changing, but at what rate? Is it alarming, or is it unprecedented?...