ADVERTISEMENT

Racing towards an Aatmanirbhar e-market
R

Even since the debacle of the borders began, the Prime minister of India, Narendra Modi, and his cabinet power have been implementing the strategic idea of a country that runs on self-dependent beginnings for a global superpower than will boost the GDP value to greater heights.

You might have already tried to Google translate this word ‘Aatmanirbhar” to English to understand the meaning, so did the rest of the youth that fateful night. Many wondered what Aatmanirbhar represented and what it would stand for, according to PM Modi’s plans. During his COVID -19 messages, Modi wanted to push the focus on India’s booming youth and how they should support the country forward with unique, enigmatic ideas. He called for the youth to effect a subtle change that would be the call for a universe sized change for the youth who depended on foreign brands to elevate class and style, and this change was about being Aatmanirbhar or Self-dependent.

Following the ideology of Gandhi’s boycott of foreign products in mind, Modi wanted India’s citizens to value the principles that Gandhi left for us and realize its swift disappearance. India’s Gross Domestic Product (GDP) had been estimated to fall to a negative rating according to Moody’s if it didn’t resume its economic growth immediately. Most of the products in India were imported from China. Modi in his speech had directed the transition of India from a developing country to a ‘developed’ country.

The call for the ban on Chinese goods was the genesis of the movement that should strengthen India’s economic value and beliefs and cause a shiver among the developed countries. Modi, in his speech, had directed the transition of India from a ‘developing’ country to a ‘developed’ country. He highlighted how this tiny transition would be such a huge factor for the import and export value and youth employment in the country. The ban ranged from physical material like clothes, toys, and much more to electronic media like apps, games, etc. 

 

 Understanding the Modus Operandi

To understand the Aatmanirbhar concept, one must look at India’s growth since Independence. Ever since India’s Independence, the import and export were at such blasphemous figures. You could say the government was just a newly formed operation, but the value of the Dollar to Rupee flew so high to a 1:30 ratio. This impacted the way we bought and sold goods. The failure of Negotiation and the over-dependence of products of foreign countries led to this. India wanted to follow the trends that the world progressed. After meeting with world politicians and observing the apparent shift of lifestyle that India had with the rest of the world. This called for modernization with the universal standards, for example, more import of foreign products (Clothes, foods, toys, setting up of industries in India and so on) and India didn’t have much to produce and start-ups weren’t even a thing, so, exports were a dismal failure. 

Cut to today’s scenario, the level of India with the world is at an almost par. Rising infrastructure calls for better technology in terms of network and architecture. Modi plans to become Aatmanirbhar in all forms and the most recent addition to the line is to capture the app e-market sector. Currently, if you’re an android or an Apple user, you use the Play store (1) and the App Store (2) respectively to download your favorite apps and games. The Duopoly that hasn’t yet been understood by the market is what Modi wants to capture one day. With the rise of Jio and its subsidiaries, Modi depends on companies like Jio to push out the technological advancement in India. Why? The stark fact of how Jio overthrew network companies like Airtel with their plans and offers. Keeping it cheap and yet at critical interaction. It would be outrageous for a company like Jio if it were a start-up to rise forever without the funding that Mukesh Ambani provides today.

 

Getting to Aatmanirbhar in the e-market space

PM Modi put out a timeline that India will achieve Self-dependency by 2035. Even though the path to being ‘Aatmanirbhar’ would be trying to be over-confident of its rapid growth, it sure looks hopeful that the progress would eventually show. Google and Apple dominate the e-market space and trying to go against them would be like dodging a thousand bullets in a tiny room. Foremost, The undertaker of the initiative has to make sure of non-plagiarising the concepts and material of the existing setup since Indian apps have a track record of using common features from better sources. Setting up software, hardware, and hiring itself would cost Crores, and initializing the process would take another chunk of investment. 

 Building a developer portal will be the key element since an app store runs on the apps created by developers. A developer portal is a website that involves all the primary components like coding setups and managing apps and other features. The developer portal is the fundamental base of any developer who wants to upload their app on the marketplace. The developers can easily earn by users downloading their apps through a commission.

The marketplace secures the collection of these apps and showcases them to the community. It is the place where users can buy or download for free. Stats show that India has the highest number of Internet users in the world. This only acts as an advantage for the app market to flourish by promoting consumer essential apps and therefore create strong user engagement with the developers.

Setting up an SSL certificate, servers, and repositories, where data moves freely and smoothly with the success of CDN’s, is one problem that India fails to manage due to low range technology that Indian currently thrives on. Thus, we finally come to a point where we have to depend on International networks and tech organizations to provide extremely costly cloud functionality, and thus, we fail at the Aatmanirbhar principle. Hence, it requires better understanding and basic stable setups to ultimately grow and then expand the marketplace and servers.

In conclusion, marketing it against the play store and the app store would the biggest controversies and challenges in the e-market. Compelling a whole country to practice a principle and participate in success is a challenging task. India’s pathway to an Aatmanirbhar principle is the best thing that can have a hand at shaping the future. The idea of an Indian app store might not be a bad idea, but at the rate, India progresses with tech, it will take many years to finalize on something that would prove different against the e-market conglomerates.

+ posts

My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Abraham George
Abraham George
My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

Customer-first marketing is a tactic that allows businesses to create content, product, & marketing campaigns that aim to put their customers first.

Your Ultimate Guide for Customer-First Content Marketing Plan

0
It offers a significant change from traditional marketing strategy, which focuses on creating marketing initiatives based on their organization's needs over customers' needs.  If you...
With the rapid rise of digitalization and businesses moving online, the popularity of no-code and low code apps is also moving up the ladder.

Democratization of the Tech World with Low-Code and No-Code Platforms

0
A slew of startups and early-stage companies are choosing NCLC, no code, low code software when the Indian software engineers' monthly remuneration is witnessing...
A growth mindset is an important lesson Elon Musk has taught to every business worldwide. Let us dive into this very lesson today.

Growth Mindset: A Key Success Lesson to Learn from Tesla’s Elon Musk

0
A stroke of ill luck has caught car companies into mayhem with a worldwide shortage of chips and ships. However, there is one company...
An energy crisis is looming over the coal supplies growing perilously low, adding challenges to the world's fifth-largest economy.

Explained: Why is India Experiencing Coal Crisis

0
Mere few days ago, people were in chaos as Facebook and its products were down for over six hours (1). Imagine if you had...
The phenomenon of startups helping startups goes a long way in building a dynamic, diverse, and driving entrepreneurial ecosystem.

Peer Mentoring: A Proactive Measure Needed for Startup Success

0
Being an entrepreneur can be pretty lonely. It is challenging to come across the right person to generate a peer mentoring relationship and learn...
Evergrande, the Chinese real estate giant, is the world's most indebted company at present. It owes more than 300 billion USD in liabilities.

Evergrande Crisis: The Chinese Infrastructure Giant is Set to Collapse

0
The Evergrande crisis in 2021 is reminding people of the 2008's economic crisis. The colossal Chinese real-estate developer is trembling while also threatening markets...

Get the Attention of High-Profile Founders, Investors, and Executives With These Tips

0
You may have several reasons for connecting with industry leaders, such as looking for new job opportunities, courting investors, selling their products, consultation, networking,...

Shiba Inu: The Rising Popularity of Dogecoin’s Spin-Off

0
Dogecoin, a crypto token that started as a joke, is now worth serious money. It is now challenged by an upstart, a puppy-themed competitor:...
ADVERTISEMENT