ADVERTISEMENT

Racing towards an Aatmanirbhar e-market
R

Even since the debacle of the borders began, the Prime minister of India, Narendra Modi, and his cabinet power have been implementing the strategic idea of a country that runs on self-dependent beginnings for a global superpower than will boost the GDP value to greater heights.

You might have already tried to Google translate this word ‘Aatmanirbhar” to English to understand the meaning, so did the rest of the youth that fateful night. Many wondered what Aatmanirbhar represented and what it would stand for, according to PM Modi’s plans. During his COVID -19 messages, Modi wanted to push the focus on India’s booming youth and how they should support the country forward with unique, enigmatic ideas. He called for the youth to effect a subtle change that would be the call for a universe sized change for the youth who depended on foreign brands to elevate class and style, and this change was about being Aatmanirbhar or Self-dependent.

Following the ideology of Gandhi’s boycott of foreign products in mind, Modi wanted India’s citizens to value the principles that Gandhi left for us and realize its swift disappearance. India’s Gross Domestic Product (GDP) had been estimated to fall to a negative rating according to Moody’s if it didn’t resume its economic growth immediately. Most of the products in India were imported from China. Modi in his speech had directed the transition of India from a developing country to a ‘developed’ country.

The call for the ban on Chinese goods was the genesis of the movement that should strengthen India’s economic value and beliefs and cause a shiver among the developed countries. Modi, in his speech, had directed the transition of India from a ‘developing’ country to a ‘developed’ country. He highlighted how this tiny transition would be such a huge factor for the import and export value and youth employment in the country. The ban ranged from physical material like clothes, toys, and much more to electronic media like apps, games, etc. 

 

 Understanding the Modus Operandi

To understand the Aatmanirbhar concept, one must look at India’s growth since Independence. Ever since India’s Independence, the import and export were at such blasphemous figures. You could say the government was just a newly formed operation, but the value of the Dollar to Rupee flew so high to a 1:30 ratio. This impacted the way we bought and sold goods. The failure of Negotiation and the over-dependence of products of foreign countries led to this. India wanted to follow the trends that the world progressed. After meeting with world politicians and observing the apparent shift of lifestyle that India had with the rest of the world. This called for modernization with the universal standards, for example, more import of foreign products (Clothes, foods, toys, setting up of industries in India and so on) and India didn’t have much to produce and start-ups weren’t even a thing, so, exports were a dismal failure. 

Cut to today’s scenario, the level of India with the world is at an almost par. Rising infrastructure calls for better technology in terms of network and architecture. Modi plans to become Aatmanirbhar in all forms and the most recent addition to the line is to capture the app e-market sector. Currently, if you’re an android or an Apple user, you use the Play store (1) and the App Store (2) respectively to download your favorite apps and games. The Duopoly that hasn’t yet been understood by the market is what Modi wants to capture one day. With the rise of Jio and its subsidiaries, Modi depends on companies like Jio to push out the technological advancement in India. Why? The stark fact of how Jio overthrew network companies like Airtel with their plans and offers. Keeping it cheap and yet at critical interaction. It would be outrageous for a company like Jio if it were a start-up to rise forever without the funding that Mukesh Ambani provides today.

 

Getting to Aatmanirbhar in the e-market space

PM Modi put out a timeline that India will achieve Self-dependency by 2035. Even though the path to being ‘Aatmanirbhar’ would be trying to be over-confident of its rapid growth, it sure looks hopeful that the progress would eventually show. Google and Apple dominate the e-market space and trying to go against them would be like dodging a thousand bullets in a tiny room. Foremost, The undertaker of the initiative has to make sure of non-plagiarising the concepts and material of the existing setup since Indian apps have a track record of using common features from better sources. Setting up software, hardware, and hiring itself would cost Crores, and initializing the process would take another chunk of investment. 

 Building a developer portal will be the key element since an app store runs on the apps created by developers. A developer portal is a website that involves all the primary components like coding setups and managing apps and other features. The developer portal is the fundamental base of any developer who wants to upload their app on the marketplace. The developers can easily earn by users downloading their apps through a commission.

The marketplace secures the collection of these apps and showcases them to the community. It is the place where users can buy or download for free. Stats show that India has the highest number of Internet users in the world. This only acts as an advantage for the app market to flourish by promoting consumer essential apps and therefore create strong user engagement with the developers.

Setting up an SSL certificate, servers, and repositories, where data moves freely and smoothly with the success of CDN’s, is one problem that India fails to manage due to low range technology that Indian currently thrives on. Thus, we finally come to a point where we have to depend on International networks and tech organizations to provide extremely costly cloud functionality, and thus, we fail at the Aatmanirbhar principle. Hence, it requires better understanding and basic stable setups to ultimately grow and then expand the marketplace and servers.

In conclusion, marketing it against the play store and the app store would the biggest controversies and challenges in the e-market. Compelling a whole country to practice a principle and participate in success is a challenging task. India’s pathway to an Aatmanirbhar principle is the best thing that can have a hand at shaping the future. The idea of an Indian app store might not be a bad idea, but at the rate, India progresses with tech, it will take many years to finalize on something that would prove different against the e-market conglomerates.

+ posts

My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Abraham George
Abraham George
My passion is Reading and writing. Basically, an optimistic introvert. Always striving to be better. Writing as a passion leads me to become stronger and focused.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

The World electric motor company, Tesla, is now finding its way to automate the largest automotive industry in the World, India.

Upgrading Indian Automation: A Tesla 2021 Reality?

0
Tesla is the leading automotive company in the World at the moment. Its meteoric rise is unparalleled. Striking chords with advancing technology and consumer...
Team Gridfree Solar

Gridfree Solar: Paving the way towards a sustainable future

0
As industrialization increasingly depletes the energy resources of the planet, it is the need of the hour to resort to more productive sources of...
The Tata Sons versus Mistry legal parade is unfolding before the Supreme Court. It is one of the most closely-observed corporate battles.

Tatas and Mistrys: The Corporate Battle of the Century

0
In December 2012, the legendary chairman of Tata Sons (1), Ratan Rata, the holding entity that oversees the enormous and sprawling Tata Empire, retired...
The E-Grocery industry's growth is scaled to a more considerable height, and it's just getting started to flourish at the moment.

E-Groceries – Expanding the Agro Market: A Primer

0
Have you tried going to a vegetable vendor on the roadside, asking him/her to sell you a Kilogram of tomatoes or any vegetable now?...
The corporates work on their projects, but the fear of the growth of startups is what pushes the ethics of the corporate beyond their morals.

The Biggies: Startups vs. Corporates

0
Ever wondered why startups are a thing today? Don't worry; the same thought is what created this unique sector. With over a million startup...
Peggy Founder - Harkamal Singh Grover with Nikita Mittu (Team TimesNext)

I Scream, You Scream – Peggy Ice-Cream, Chandigarh

0
“My dad is a Foodie. A foodie from another generation has passed his love for food to me.” – says Harkamal Singh Grover  If you follow...
On Sunday, Amazon won an interim order against its partner, Future Group. The group was all set to sell its retail business to Reliance for Rs 24,713 crore.

Battle of Business Rivalry: Amazon Vs. Reliance

0
The high-profile and exclusive partnership between Amazon (1) and Future Group (2) is on the rocks after Amazon sought legal proceedings against the retail...
the-unheard-story-of-xero-degrees-patiala

The Unheard Story of Xero Degrees and Their Adorable Outlet at Patiala

0
Xero Degrees (1) is now an established brand that was founded by Kashish Aneja and his friend, Shivam Kakkar. Kashish Aneja studied marketing and...
ADVERTISEMENT