Kartik Gurmule, the founder of Kasa was born and raised in Nagpur, Maharashtra. The young entrepreneur is currently studying in 12th grade at Bhavan’s Vidya Mandir and managing the businesses alongside. Kartik has been featured in multiple newspapers where he was portrayed as an idol for young entrepreneurs of India and received the Young Entrepreneur of India award by the Lions Club International.
What is KASA all about?
KASA is an Italian luxury boutique with a collection of footwear and accessories. The company focuses on making one of the most elegant footwear in the world. KASA uses blake-stitch techniques to make their products, and every shoe is handmade and hand-painted according to customer’s needs.
The company has a collection of over 270 designs ranging from $200 up to $5000 per piece, where each shoe showcases the brand’s signature style and bears witness to the luxury lifestyle.
The company claims that all its collection is designed by professionals of the UK and are made in Milan, Italy.
Check out the website for Kasa here.
Idea and Inspiration behind KASA
Kartik Gurmule got the idea of starting Kasa during a family trip to Italy, where Kartik wanted a Chelsea ankle boot. Upon visiting the Italian factory where the shoes were made, Kartik noticed that each shoe featured buttons with elastic closures similar to the kind big brands produced in Italy and France. Inspired by the possibility of creating more jobs and improving the lives of residents, Kartik decided to expand his interest in shoes.
Check out the website for Kasa here.
Hitting the first milestone
startup idea
Kartik believes that proving the concept to himself and the people around him was the first milestone of his journey. Kartik personally created GIFs, Videos, and Images for his Facebook Ads Account Surprisingly which costed him 1/4th the amount it costed luxury brands to run the ads, which helped Kartik select people’s favorite shoes, the most important thing was, the results told that KASA has a good shot in the market, and people like the collection a lot.
Current Growth of KASA
The company has flourished so well in no time and had been entirely profitable since day one. The company observed a growth rate of around 15% per quarter of a year. The company plans to set up a physical store in NewYork/London in 2021.
The vision of the company
The company’s long term goal is to develop a KASA empire with collections ranging from clothing to shoes by 2025. The company’s visions Kasa empire to be identified throughout the world.
