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How Tata Group drove into the e-commerce world with Tata CLiQ

Tata CLiQ is an online platform that provides a range of products, from clothing to home appliances, as well as they, have products for kids.

In the past few years, we have seen many technological advancements in the country, from bank transfers to loan approvals to filling up government documents; everything has moved online. This shift has made it easier for people to carry out specific tasks from the comfort of their homes. This shift of technology introduced the country to the concept of e-commerce and online shopping.

The two major companies that took this concept to a whole new level are Amazon and Flipkart. These industrial e-retailers introduced these platforms to the nation, and the acceptance by people was better than expected. These companies are the reason that started the wave of online marketplaces as well as provided a sense of security to the customer and making them confident enough to shop online. This customer acquisition is made at the cost of over-the-top marketing and huge discounts, which causes high cash burns for the platforms.

The e-commerce portal by Tata – Tata CLiQ

Jamsetji Tata
Jamsetji Tata

When we talk about the billionaire companies of the country, one name that always comes on top is the Tata Group. Tata Group is an Indian multinational conglomerate company that has been dominating the business world along with other business giants from the past 151 years. It was founded in 1868 by Jamsetji Tata. Tata Group is further owned by Tata Sons Private Limited, which holds a significant share of the holdings, including landholding across India, tea estates, and steel plants.

Every company under Tata Group operates independently under the supervision of its board of directors and shareholders. Some of the companies of the group are Indian Hotels Company, Jaguar Land Rover, Tata Communications, Tata Global Beverages, Tata Motors, Tata Steel, etc. Recently, Tata decided to move in the industry of e-commerce as they launched the online shopping platform, Tata CLiQ, in 2016.

Tata CLiQ is an online platform that provides a range of products, from clothing to home appliances, as well as they, have products for kids. The company collaborated with Genesis Luxury Fashion to bring the international market of luxury brands to the platform and India. This venture launched as Tata CLiQ Luxury, and it was introduced in December 2016.

Is Tata CLiQ a genuine platform?

Tata Cliq
Tata Cliq

Tata CLiQ has more than 500 brands available on its platform, whereas the Tata CLiQ Luxury has about 200+ brands available for people. The variety on the platform and only a limited number of brands on the platform make it easier for the user to select the products. The website is easy to use and provides all the products that you could wish for from the given categories that are available on the site.

Is Tata CLiQ only available in India? Who owns Tata CLiQ?

Tata Group

Tata CLiQ is a subsidiary of the Tata Group, and it was launched in May 2016. The site has been listing more brands as they continue to expand their operations. The company platforms are available in India, and they are also available for foreign countries. Any order placed on Tata CLiQ can be shipped within India as well as to other countries.

Is Tata CLiQ for both men and women?

Tata CLiQ is a well-known e-commerce portal that was introduced by the Tata Group to enter the business, and the platform has many products. The platform is for both men and women, and along with this, they also provide clothing for kids and other products like phones and laptops and home appliances on their website.

What brands are available on Tata CLiQ and Tata CLiQ luxury?

Both the platforms have hundreds of brands available from where the person can choose what things they want to buy. Some of the brands available on the platform are:

1. Tata CLiQ

  • Superdry
  • Pepe Jeans
  • Park Avenue
  • Raymonds
  • Woodland
  • Van Heusen
  • Jockey
  • Globus
  • Aurelia
  • Madame

And many other electronics brands like Philips, Sony, Whirlpool, Bosch, Tata Swach, etc. Footwear brands like Hush Puppies, Clarks, Metro, Skechers, Nike, etc. are also available.

2. Tata CLiQ Luxury

  • Armani Exchange
  • Brooks Brothers
  • Coach
  • Diesel
  • Ferragamo
  • Michael Kors
  • Movado
  • Seiko
  • Simon Carter London
  • Versace

And many more high-end luxury brands are available on the luxury platform by Tata CLiQ. The site also features some Indian Luxury brands for ethnic wear like Satya Paul, Gulmohar Lane, Nebula, Rohit Bal, etc.