TimesNext Logo: The Unicorn, Golden Ratio, Colors & Our Vision

The TimesNext logo has been explicitly designed to play a role in the progress and growth of the startups in India. Read more on how our platform included the four elements- unicorn, golden ratio, the colors and our vision in the logo.

Sleepless nights and tiresome days push you beyond your limitations, helping you discover your ultimate potential in the world where everyone tries to put you down consistently. In the summer of June 2019, Heena Vinayak and her team, after months of hard work, launched the ultimate startup news and startup stories platform TimesNext.

Add Heena on Linkedin Now.

TimesNext was started with the aim of being the voice to the thousands of unheard words and stories of entrepreneurs and Indian startups, thereby serving as a source of inspiration for them and the readers to push beyond limitations, assisting in discovering their true-self.

Heena, the Founder at TimesNext, believes, 

Just because something is difficult doesn’t mean you shouldn’t try, it just means that you should try harder.” 


The Inception of our Logo

While working on the creation of our logo for TimesNext, the team craved to build something that reflected the startup spirit of the Indian ecosystem and enthralled the users when they witness it. The logo has been fabricated and is based on four major elements- the Unicorn, Golden Ratio, Color Scheme, and our Vision.


The Unicorn in our Logo

Unicorns (1) are related to innocence, magic, and mystery and hold a staunch place in the mythical stories and fantasy novels. The magic of unicorns often creates an aura of mystification while symbolizing power and dreams for individuals.

As a logo for TimesNext, the unicorn stands as a symbol of startups, magic, and wonder. Starting up a startup requires courage, which can indefinitely not be fulfilled with succumbed dreams in a locked-up room. TimesNext aims at inspiring the unicorn in you to fulfill his entrepreneurial dreams and fantasies, hushing the negative energy away.

Economically, a unicorn (2) is also referred to as a privately held startup company with a valuation of over $1 billion. India has emerged as one of the leading unicorn capital over the past couple of years, making it one of the largest startup ecosystem.

Note: The term unicorn, about successful startup ventures, was first coined by venture capitalist Aileen Lee (3) in 2013 to represent the statistical rarity of successful startup ventures. 


Golden Ratio for our Logo

The golden ratio (4) is a unique element of the universe that is present in everything that surrounds us. It serves as a universal proportionality and has been adopted by various prominent companies in shaping their perfect golden ratio logo. 

Similarly, the TimesNext logo has been explicitly designed to come in proportion with the golden ratio. Firms and individuals worldwide have strong faith in the harmonious formula, which is believed to release vibrational energies that help boost a brand’s success.


There are two significant reasons why our highly skilled team at TimesNext chose to use the golden ratio in their logo:

  • To bring a balance in the universe proportionality with the TimesNext logo
  • To render growth for startups through its platform and the magical formula


Note: The golden ratio is represented by the letter φ (phi), which denotes the irrational value of φ= 1.618034…


Color Scheme – 5 Colors & their meanings

Deciding the color scheme (5) for the TimesNext logo and website was a whole another level of a tedious task that involved hours of brainstorming and decision making. That, however, did not bring down our energy and excitement.


The five finalized colors for the platform were:

1. Purple – The Power of the Indian Founder

Purple universally stands for luxury, mystery, and spirituality. Incorporated as the primary color of the text and logo for TimesNext, we wanted the readers to interpret it as a luxurious and mysterious get away from the regular news, and foray into the dimension of startup exclusivity with TimesNext.


2. Pink – The Power of Indian Women Entrepreneur

The pink color included in the color scheme for TimesNext stands for women empowerment, femininity, and playfulness. We, the team at TimesNext, sways to the Beyonce track ‘Who Run the World, Girls!’ because they genuinely believe in the power women hold and stand for building an equal place for them in the society.


3. Blue – Be Calm & Capture Your Niche

The blue color in the logo stands for calm, trust, and intelligence. All the information provided by the TimesNext platform is carefully curated by our talented team that assists in forming a bond of trust between the readers and us. We aim to provide a soothing platform where the reader can calmly expand his knowledge through our exclusive articles.


4. Golden- The Startup Empire

Golden constitutes a part of the TimesNext color scheme, which signifies success, achievement, and triumph. The platform aims at providing a robust structure for the aspiring and to be entrepreneurs, which inspires them to conquer their niche and help in succeeding in their venture, step by step.


5. Green- The Growth Pill

Green, as a color, stands for nature, growth, and harmony. The pigment has been implanted in the logo of TimesNext to symbolize & play a part in the growth of startups (6) & businesses from across the nation through the unique startup-centric platform. 


Vision of TimesNext

The only vision that TimesNext strives to serve is to provide a safe and trustworthy platform to startups, enabling them to share their startup journey as an entrepreneur, thereby passing the word amongst the masses. 

As a startup, many are aware of how 90% of the startups fail, but none bothers to know why the remaining 10% succeed. Through our unique and informative articles on valuable entrepreneurial lessons and tips, TimesNext intends to help in the growth of Indian startups. 

The thought-provoking content is meant to leave the young minds perplexed yet bring about the hidden entrepreneurial spirit within them. The logo for TimesNext, overall, has been created as a perfectly blended smoothie that makes it stand out of the crowd and shine amongst its readers. It’s time that you inhale inspirational startup stories and exhale the spur and energy into your business ideas.

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A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

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Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

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