Twitter India is witnessing an ascended revenue growth after the push in the use of localized content on the platform. Manish Maheshwari, the firm’s MD, stated in an interview that adding the regional languages for Indian users has come to benefit the social network.
Hindi becomes the most used language
Maheshwari told the Economic Times that Twitter is growing following the growth of the Indian unit and majorly because of the introduction of new policies.
- Twitter now allows users to set up a preferred language that assists in discovering other tweets in the same vocabulary.
- Twitter India has experienced over 50% of posts made in regional or local languages. While Hindi is most widely used, the use of Tamil stands on the second.
Concurrently, the surge in localized phraseology has also brought an increase in advertising revenues. According to the MD, many advertisers are adopting digital methods and choosing Twitter to advertise their services and products. However, owing to the two sides of each coin, the changes in the policy also negatively did the effect.
Accusations faced by Twitter India
Several users have accused Twitter India of discriminating against minorities and caste groups claiming that certain specific groups are unfairly targetting particular acts, groups, journalists, and lawyers. The statements grew to be more hostile after Sanjay Hedge, a supreme court lawyer’s Twitter handle was suspended following a post involving the 1936 photograph of Nazi Germany where German national August Landmesser is declining to salute the Nazi leader Adolf Hitler. Hashtags including #BoycottTwitter and #CancelAllBlueTicksInIndia gained the trend.
Twitter India responded with a tweet mentioning about being impartial and taking actions without any political or ideological viewpoint.
There’s been a lot of discussion this week about Twitter’s perceived bias in India. To be clear, whether it’s the development of policies, product features, or enforcement of our Rules, we are impartial and do not take action based upon any ideology or political viewpoint.
— Twitter India (@TwitterIndia) November 7, 2019