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What is a Startup Pitch Deck? Pitch meaning & 12 Pro Tips for 2020

You want to launch an enterprise. You've got an idea. And an enterprise strategy. You do need investors, though. You need a p
You want to launch an enterprise. You’ve got an idea. And an enterprise strategy. You do need investors, though. You need a pitch deck.

You need some customers. You have to pitch: your Idea, your organization — or even yourself.

A pitch deck usually is a 10-20 slide presentation designed to give a sense of your company, your business strategy, and your startup idea. A demo day presentation, for instance, should be very visual and contain very little text.

What’s a Startup Pitch Deck?

A startup pitch deck is a short slideshow, often made using PowerPoint, Keynote, or Prezi used to give a simple description of your business strategy to your audience. The presentation should be about 10-13 minutes and should include all critical information concerning your Startup.

The usage of small images, rather than using long texts is more acceptable. A compelling pitch deck is quite simple and minimalistic but applies many visual features.

The startup pitch deck (1) is usually done while having online or face to face meetings with customers, co-founders, business partners, and potential investors.

Pitch Meaning

startup pitch deck

Pitching is a chance in a short period to present your business concept – from a few seconds to a few minutes. (2) It can be a presentation or can be done orally. A pitch’s primary purpose is to draw new clients, investors or stakeholders to fund your company.

Three Kinds of Pitch-Types:

  1. The High-Concept Pitch
  2. The Elevator Pitch
  3. The Pitch Deck

The High- Concept Pitch

Also called ” Twitter-Pitch” Since, it is important to be short, but at the same time accurate as well, so that investors get the main gist. Additionally, this type compiles the business plan in only one sentence.

The Elevator Pitch

The presenter has 30 seconds to explain the business

concept, and to give the entrepreneur a first impression.

The term “Elevator-Pitch” is derived from the Idea of raising a potential investor’s interest within a very relatively short period.

Usually, any presentation materials like slides are not used during the Elevator- Pitch.

The Pitch Deck

In this, (3) you have the option to use presentations to underline your speech. Though there is much time, and it is crucial to keep the presentation precise and as short as possible.

Rheinland-Pitch (4) is an open platform for any startup, regardless of the stage, you’re in (pre-launch, launch, etc.).

12 Pro Tips for 2020 Pitch Deck:

startup pitch

Despite the simplicity of the presentations, which typically run for 10 to 20 slides, it is no simple task to build a pitch deck that will attract investment. It can be extremely overwhelming if you’ve never done this before, and you’re a first-time entrepreneur.

These are 12 Pro tips of 2020 to help to make an extraordinary Startup Pitch Deck:

1. Start with a strong intro/vision

The deck, having the basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a plan, is a better option.


Make sure to have the statistics ready. It will show the company’s progress month by month (e.g., sales, metrics, etc.) Must involve this slide in the presentation as every investor considers numbers.

But, if you are at the early stage of your growth, including this slide would not be the right choice.

Know your metrics better than anyone.

3. Show problems and offer solutions

The deck began with an issue: people wondering about their statistics. It proceeded by providing their solution and, eventually, their competitive advantage to that problem.

4. Differentiate from Competition

A sharp distinction between the company and the rest of it, so that the person who reads the slides knows what makes the business so unique.

And an example of why the rivals find the company product to be much better in any way because the product is superior.

5. Team

The unit is probably one of the essential slides in any pitch deck. The investor needs to know who drives the bus and what makes it unique for them to deliver on that dream and goal.

6. Contact Info

It is essential to leave your contact details and let everyone know how to reach you quickly.

Use big fonts everywhere written, and avoid using smaller ones, moreover, make use of bigger fonts in all crucial areas.

7. Too Long

Do NOT make your presentation too long as it won’t benefit. Do the math and limit the number of slides between 10 to 20 or shorter but with perfect accuracy.

8. Show minds behind the Idea

Emphasis on a remarkable, meaningful achievement for each individual in a team who recognizes the person as a winner. Use images and success stories with graphics.

9. Budget

At least three years of projections are needed, however, some go for even more, i.e., five years, but in the case of startups, these forecasts give a clear understanding of where the business is going and possible results. It also provides the investor with a clear understanding of how stable the firm’s administration is.

10. First Impression

Take a note. First impressions are the most powerful. The first two to three minutes are the most crucial of every startup pitch deck.

11. Identify market opportunities

Marketing should be your next move after introducing your business concept and product. Know, or at least attempt to predict, the size of your target market.

Showing a graph that outlines the market growth in the past and the likely future growth so that the investors can calculate the potential ROI on their investments.

12. Get fully prepared

Be ready to deal with objections and all the back questioning.

Don’t take this as unfavorable. In fact, this is the sign that there is something that has made your audience to think critically about the company’s offerings.

It is all about keeping the viewers hooked. You have to explain to your company using the fewest possible words.

Think of telling a 5-year-old what this business is about.


Here are some of the other ideas:

  • Decks don’t have to be formal or nice.
  • Present an impactful intro or motto.
  • Hold your deck short (less than 20 sheets).
  • Use resemblances to back up the cases that you’re making.
  • Show problems and offer solutions
  • Showcase product/services clearly
  • Digest your business model
  • Highlight financials
  • Add social proof/case studies
  • Show experienced management team