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DIY Tattoo, Birria, Spray Foam Insulation Trends Continue to Skyrocket in 2021

2020 has been a year where several entrepreneurs disrupted the startup ecosystem. This year also offers trends that one can c

DIY tattoos, a quarantine-inspired trend, had peaked last May, and since then, people’s interest in getting inked has skyrocketed (1).

While tattoos have become so popular these days, it is important to know that they have been around for ages. Today, there has been a gradual acceptance among the society that has helped the industry expand further.

As long as there are people who want their bodies to be a canvas, the sky is the limit for the talent behind today’s top tattoos, ink, and tools that make the artwork possible.

DIY Tattoo

Google searches for ‘tattoo shops near me’ is at an all-time high, with a record of more than 1.7 million searches this month so far, as per Keywords Everywhere.

A central part here is the community, as illustrated by local Facebook groups (2):

  • Traditional Nordic Tattoos: over 77.8k members
  • Moms with Tattoos: over 43.5k members
  • Kansas City Tattoo Gallery: over 14k members

Abound opportunities are spanning for tattoo designers, tattoo lovers, and first-timers simultaneously.

It is also a shot for entrepreneurs to offer tattoo design courses based on different tools and styles. For instance, a group of tattoo designers, Procreate for Tattooers (3), share their artwork and tips, and have more than 26.6k members.

There is also excitement around a new firm called Endeavor Life Science for those in the tattoo industry. The company recently received a patent for marrying DNA with tattoo ink. It means that it would be a body art that permanently bears another human’s genetic code, whether dead or alive.

The product is called Everence, and it sells for 650 USD per kit. According to the company’s founder, the idea of some else’s DNA forever on your skin is more than disrupting tech and making a profit; it is about emotions.

Additionally, several tattoo artists have major followings; entrepreneurs could offer design templates, merch, and clout kitchens for their audience. For instance, Keith McCurdy of bangbangnyc has more than 2.4 million followers on Instagram (4).

Entrepreneurs can also build an app to connect global tattoo designers to local practitioners better. Inkhunter (5) is one such app that allows people to preview tattoo designs on their bodies. According to Sensor Tower, it had more than 100k downloads in the previous month (6).


Birria is a meat stew from Jalisco, Mexico, originally. It is gravely spicing up the food commotion. The dish combination of meat, spices, and sauce is often disassembled to pair it with pizza, tacos, and quesadillas, nursing one-pot cooking to the next stage (7).

According to restaurants, several people had never heard of Birria fusions before, but they quickly turned into best-selling items.

Millennials’ obsession with sharing food photos has opened our mouths and minds to all new and delicious recipes. In the latest Instagram craze, #birriatacos has gained more than 50,000 posts.

The trend has become so popular that Birria, originally made from goat, has now transformed into several dishes that can be made from chicken, beef, and even mushroom.

Street foods are always fun, and people love something that they can put on Instagram, and Birria is now becoming one of those things that we can see everywhere now.


In Yelp reviews, Birria references had surged 235% in 2020, and there are predictions that more Birria-inspired recipes would continue to appear in menus (8).

According to Keywords Everywhere, Birria searches globally have also reached all-time highs this month:

  • Birria tacos: 841k
  • Birria tacos near me: 300k
  • Birria recipe: 25k

Not only restaurants, but the Mexican dish is also flavoring home cooking. The videos on TikTok about Birria Tacos’s recipes went viral overnight. The step-by-step shots with #birria on TikTok have amassed more than 322.6 million views (9).

It is worth highlighting that food trends always tend to stick around.

Entrepreneurs can capitalize on the fad by creating Birria meal kits and spin-offs with other foods such as salad, ramen, or pizza.

One can also build a Birria spice, as witnessed with the rising popularity of D2C ethnic spices. According to Jungle Scout, Fly by Jing (10), a Sichuan Chili Crisp makes more than 46k USD a month on Amazon alone.

Considering that Birria is a traditional Mexican recipe, entrepreneurs can also offer virtual cooking classes and other educational opportunities encompassing food and art. For instance, a chef at the Institute of Culinary Education, Chris Scott, is bullish on the same combination (11).

Spray Foam Insulation

Spray foam insulation is a liquid material that can immediately dry up and seal wherever it is applied. Its popularity has exploded in recent months.

spray foam insulation kit

It is one of the home improvement boom beneficiaries and found new applications in arts and crafts.

TikTok has recently shown creative ways to utilize spray foam for DIY decors. The #foammirror tag, which spotlight mirrors with a spray foam border, has more than 33 million views (12).

Within a few months, it has gone from insulation to interior design. People spraying them around mirrors, either painted in neon or pastel or left to their natural yellowish color, to create a selfy statement frame.

It is not only on TikTok, but spray foam is going viral on several other social media platforms, including Instagram and YouTube. DIYers and Artists alike are spraying polyurethane-based foam on several household items like couches, mirrors, shelves, benches, and tables. The foam mirror, also known as popcorn mirror or cloud mirror, is the most popular among these items.

At first glance, these items may look like a third-grade art project, and the nostalgia could be a part of the appeal. The palettes, often light, airy, and bright, jibes a lot with the ’80s and ’90s retro designs coming back around. Nevertheless, they are polarizing since they are out-of-the-box and playful.

Some interior designers have also started to show foam pieces of furniture as the demand is on the rise.

The most fun thing about the trend is that people don’t need to be very precise for it for DIY, yet, it would look very original and unique statement piece.

The related search interest has also peaked on Google. According to Keywords Everywhere, monthly searches:

  • Spray foam insulation near me: 18.6k
  • Spray foam insulation cost: 14.8k
  • Spray foam insulation DIY: 6.8k

You can build expert content in DIY maintenance and installation by keeping its traditional application. You could also offer a hyperlocal and niche version of Home Depot’s Tool Rental since installation equipment is expensive, even as a one-time cost.

An insulation kit on Amazon, including a hose, cone nozzles, gun dispenser, fan nozzles, and wrench, can put people back 764.95 USD.

Since there is a surge in the interest in spray foam art, entrepreneurs can utilize the opportunity to build craft or sculpture tutorials and kits. Art subscription products are still popular, and with spray foam being a versatile material such as clay and resin, the creative opportunities it offers are endless.