The nationwide lockdown has ravaged several businesses. Sales of several companies have declined, the reason being the quarantine. So to manage their earnings and increase their sales, some of these companies approached Flipkart and Amazon. Most of these brands were sold exclusively on Amazon and Flipkart.
After receiving these issues from their partnered brands, both the companies forwarded their inputs to the authorities. They are expecting that many people are waiting to buy non-essential goods post lockdown.
Sales without Discounts?
The demand for these non-essential goods is immensely high at the moment. As a result, the companies are expecting a steep rise in their sales in May. To avail the maximum benefit and recover from the loss of lockdown, they are planning to reduce the discounts.
Brands now know that, after the quarantine, customers will be looking for the availability of products rather than discounts. The new sales will not be based on cuts rather than they will be based on high demand.
Lockdown to boost E-commerce growth
During the ongoing Coronavirus pandemic, social distancing is given the topmost priority. Consequently, people are shifting to online platforms for buying groceries and other things. Therefore, a significant boost in E-commerce growth is expected.
Online marketplaces have witnessed new customers in the age group of the thirties, ordering for the first time, says Avneet Singh, chief executive of SPPL.
On the one hand, the lockdown has damaged the sales of most of the industries and sectors. The E-commerce industry has flourished in this crisis.
To get the latest updates on the COVID-19, visit the official site of the Ministry of Health India.