This serves as Kodak’s efforts towards promoting PM Modi’s Make in India initiative, that comes in after the launch of the Aatmanirbhar Bharat campaign started to promote India for business amid the pandemic.
Kodak TV India will be leveraging its Android certification with its investment into the Hapur automated TV manufacturing plant.
Increasing its value addition
Avneet Singh Marwah, Founder & CEO of Super Plastronics Pvt Ltd, an exclusive Kodak Brand Licensee in India, said that presently the Indian TV industry imports the majority of the raw materials and holds a value addition of hardly 10-12%.
However, the investment would help Kodak HD LED TV to increase its value addition to 50-60% potentially. The new automated manufacturing plant and R&D Centre would help manufacture tech-driven products and introduce more manufacturing lines aligned to make in India, he added.
The new plant would be developing Android TV products, and Kodak wishes to manufacture affordable Android smart TVs for India.
Kodak TV India, with this announcement, aims at becoming one of the first Indian firms to invest in TV manufacturing within India.
The company stated that it was able to recover 65% of its sales upon resuming operations due to the Make in India initiative & its aggressive pricing after the pandemic.
Kodak TV India is a tech company that focuses on imaging and provides hardware, software, consumables, & services to customers in graphic arts, publishing, commercial print, packaging, entertainment and commercial films, and consumer products markets.