ADVERTISEMENT

Nokia-Flipkart partner for smart TV launch, supports production with Make in India
N

Ecommerce giant has come into a strategic partnership with Nokia to build & launch its new range of smart TVs. The companies have not yet disclosed any information about the product specifications, pricing, and launch date.

Finnish company Nokia partners ecommerce giant Flipkart to launch the company’s smart TVs in India. The leading online marketplace would not only be distributing the smart Nokia TVs but would also be handling its production in India, encouraging Make in India, and will also be working with the promotions & research-backed product development. 

The ecommerce giant stated that it had conducted market research to determine the features for the Nokia TV range, which includes JBL-powered audio systems providing for superior sound quality. However, reports state that the companies have not disclosed any information about the product specifications, pricing, and launch date.

Major tech players have forayed into the smart TV product line like Samsung, Micromax, Intex, Xiaomi, Motorola, and One Plus. Over 40-45% of intelligent televisions were sold through online platforms revealing an average shopper’s comfort buying TVs online. 

 

The Flipkart-Nokia partnership

Flipkart Senior VP and Head – Private Brands, Electronics & Furniture- Adarsh Menon said, “Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment.”

Additionally, Flipkart offers its own range of smart TVs under the label MarQ by Flipkart, which offers smart TVs with a screen size of 24 inches to 65 inches Ultra-HD, priced between Rs 6,999 to Rs 64,999.

Nokia VP Brand partnerships Vipul Mehrotra said that Flipkart’s understanding of the needs & behaviors of the Indian consumers and its reach would help it to make Nokia branded smart TVs accessible & affordable to many. 

 

Is affordable JioFiber the catalyst to increasing smart TV sales?

India is one of the fastest-growing smartphone markets, but with the introduction of affordable data services with the launch of Reliance JioFiber broadband services, smart TVs have emerged as a new hot-selling category on ecommerce.

With the launch of JioFiber, the broadband tariffs have dropped immensely across the country. JioFiberhas even had a similar impact on Reliance Jio when it revolutionized mobile data in the Indian market. It is expected to push the OTT & digital content consumption on TV screens, boosting the smart TVs economy.

+ posts

A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Saumya Uniyal
Saumya Uniyal
A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Leave A Reply

Please enter your comment!
Please enter your name here

related stories

From post-workout beer to cars as a new personal space, these trends offer businesses a wide range of capitalization opportunities to explore.

Emerging Trends: Performance Beer, Digital Decor, and Cars, a New Personal Space

0
Post-workout Beer As per Keywords Everywhere, thousands of people are searching for 'drink beer post workout' monthly. It has fermented a new class of post-workout...
With easy internet access and high smartphone penetrations, there has been a shift in rural customers' aspirations opening opportunities for marketers.

Rural Marketing in the Post-COVID Era: A Lucrative Space

0
There has been a gradual evolution in rural marketing for the past few decades. Since most of the Indian population resides in rural areas,...

Challenges in Indian Startup Ecosystem

0
The Land Accelerator South Asia 2021 The Land Accelerator is a four-month curated program focused on training and supporting entrepreneurs working to restore land, forests,...
The idle minds and empty hands are using more devices, apps, and postures in the lockdown. We are here for a 30 billion USD industry booming around that.

Sextech: A Booming Billionaire Dollar Industry

0
Sex has always been a shady space in India. For a culture that takes price in Mind Control, Yoga, and worshiping saints, sex has...
Midea is facing the same fate as many Chinese corporations, asking for funding, going the old-fashioned way, through Kickstarter like Indiegogo.

Midea looks forward towards better development through crowdfunding, what could this mean for the...

0
Midea is a multinational technology company specializing in HVAC systems, consumer electronics, robotics, and industrial automation, and the digital market. (1) Midea provides a...
Amazon won the fight against labor organizing at its Bessemer, Alabama, warehouse on Friday, with employees opposing the Retail, Wholesale, and Department Store Union 2-to-1.

Will Amazon continue to live the bad light amongst its workers?

0
The COVID-19 pandemic has wreaked havoc on cultures and economies all over the globe. However, Amazon.com, Inc. has increased, cementing its status as the...
There has also been a boon for retail investors seeking profit and reliable trading platforms. Here are the top Robinhood alternatives in India.

Top Robinhood Alternatives in India

0
India's new trader breed had light-up Dalal Street in 2020. It was the year when many people across the globe were forced to stay...

Trending: Crypto College Loans, Viridian Vibes, and Bananatex Going Bananas

0
Students Going Crypto A group of students and advisers from several universities collaborated to built Student Coin in 2018 (1). It is a blockchain framework designed to...
ADVERTISEMENT